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Adwords: Two Apt Complexes - Same Town - Duplicate Keyword Issue

by Mark Figura
5 replies
  • SEO
    • |
Hi,

I've got a client who owns two apartment communities in the SAME town, and he wants to start using adwords to drive rental prospects to both properties. I'm comfortable with adwords but I need some advice on this situation.

I'm aware of Google not permitting duplicate keywords in different campaigns and different ad groups.

With this in mind, I'm thinking the best way to go is with one campaign with 4 ads. The unique URL in two ads will be to Oasis Apts (apt community #1) and the different (and unique) URL in ads 3 & 4 will be to Paradise Apts. (apt community #2)

Campaign: Town - Apt Rentals
Rental Ad Group (4 ads in the ad group)
Oasis Apts - Ad 1 & Ad 2
Paradise Apts - Ad 3 & Ad 4

Am I approaching this situation in the proper manner?
#adwords #apt #complexes #duplicate #issue #keyword #town
  • Profile picture of the author bluelambda
    Hmmm... what's stopping you from creating 2 separate adwords accounts managed by your MCC account?

    Haven't really tried that before but just something I suggest you experiment with and see if it works for you.
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    • Profile picture of the author Mark Figura
      Creating two accounts, might work, but the client would be using the same credit card to pay for two different accounts. To me, this could easily trigger Google's attention. The risk would be getting both accounts banned.
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  • Profile picture of the author Lucid
    > I'm aware of Google not permitting duplicate keywords in different campaigns and different ad groups.

    Incorrect. You can have the same keywords in different groups or campaigns. Not recommended practice but it is allowed. Only one ad will be triggered of course and one may be triggered more often than the other.

    Your solution won't work since all ads in a group must promote the same domain. So simply create two groups, one for each apartment.
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  • Profile picture of the author getsmartt
    How about creating a page with both complexes, I assume that they are in different parts of the town, or have different features. Give your users a choice of the 2 premier properties in town, with some comparison/contrast to help narrow down their choices.
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    • Profile picture of the author paulgl
      I would bet that a better idea would be to yes, have a website
      for the apt complexes, but under one domain, but skip the
      adwords altogether. Just get listed on a huge apartment
      site (like rent.com) or place a classified ad in the local newspaper. No reason
      to do adwords, or have a website for that matter. Many property
      owners just list all their properties on one website. Manage them
      all that way, one place. But you need to have a listing on the big
      rental sites anyway as they one the market. Every big site will
      have a subdomain for areas that will pretty much outrank anything
      new. And the cost for adwords may be quite high. Since rent.com
      is already using adwords, along with every other large site, a listing
      on their website would be the best way.

      Paul
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