I've just posted these articles on my blog about the reason why Google is slapping people and on the new FTC regs. Instead of explaining it again, i just copied and pasted the articles here in this post.
Hope you find some use of them
The Reason Why Big Googles' Pimp Hand Is Whooping Up On Marketers
It's a dark day when the largest search engine network starts divorcing it's lovers, just out of the blue.
And it's even darker when they leave no reasons why they're leaving everyone's face red. It hurts to get slapped...I'd rather someone dropkick me than to slap me.
Granted, most of them were affiliate marketers using stupid (yet highly effective) fake news, fake blogs and fake review sites, shamlessly portraying unsuspecting, yet well respected, celebrities talking about how **** Berry helped them lose 967 pounds in 20 minutes flat.
Soon as Rachael Raye started suing people, along with other misused and uncompensated (for the campaign) public figures, the FTC started cracking the whip and Google came right behind them with an inflated hand. I mean, come on! They HAD to know that a slap was coming. No man can touch a ladies thigh without consent and NOT expect any backlash on this...just common sense.
Having said all of this....I had to discontinue my fake news landings too but shhhhhhh! You tell big G that and they might slap me TOO!
And that's what they're doing right now.
Anyone who has ever used fake landings with unconsented celebrities promoting products they had no knowledge even existed over the last year IS GETTING BANNED!!! They don't care if you've stopped promoting it before the regs changed. They are banning you. Period.
I know, some people never used fake anything. All legit. Across the board. Yet, you're getting banned too. Well, I hate to say, I have a reason for this as well.
If you've ever promoted a Google biz opp offer from any network this year?
If you've ever promoted ANY rebill product this year, your account is in heavy risk of getting banned....for LIFE! Sucks. But they've done this to over 12,000 people so far and they're not finished.
Before all is said and done, many more will be banned and won't be able to come back ever again in life.
About Those New FTC Regulations
Everyone is so afraid of the dag on new FTC regs. People are creating mass panic, running to and fro spreading the news, warning the nation, stocking up enough bottled water and can goods to last 10 years as if there was some incredible tsunami approaching the east coast.
None of that crap is going to happen...not until 2012.
In the meantime, life goes on and there is plenty enough to go around. The reality is, the new FTC regulations are nothing more than a new guideline governing the inappropriate use of testimonials and endorsements.
You don't believe me? Read for yourself!
The Guides Concerning the Use of Endorsements and Testimonials in Advertising address all endorsements regardless of whether they originate from consumers, celebrities, groups or organizations. The guidelines state that:
- Endorsements must reflect the honest opinions and true experience of the endorser. If paid actors are used, this fact must be disclosed.
- Endorsements may not contain any representations which would be deceptive, or could not be substantiated, if made directly by the advertiser.
- Endorsements must be representative of what consumers can reasonably expect to achieve. Any claim made by the endorser must reflect the opinion or experience of a significant proportion of consumers.
- Disclaimers like results not typical are no longer sufficient.
- All material connections between the advertiser and the endorser (including research or medical organizations) that consumers would not expect must be disclosed, including free products or monetary compensation.
Not the end of the world. Not the death rebill and it certainly doesn't mean that you can't make money online anymore. Stop sending me emails about it, there won't be any great change in direction as far as online marketing goes. Just honesty.
So, if you're looking for some big flood to take out the east coast and half the world, you'll have to wait until the planet Nibiru comes closet to the earth and pull the earth's axis just enough to flood the white house and beyond. Nothing dramatic will happen.
Lucky for me, all of my products have real testimonials.