Newbies Do not stress SEO. Its not rocket science.

Just saw another thread where there was some confusion about all the different terms to learn in search engine optimization. It can be very overwhelming. However once you forget about all the different techniques and their names SEO is really not rocket science. It all comes down to three concepts.

A) What I call Relevance Juice - all this has do with is having relevant content. Google and search engines always want to make sure they get the best results for searchers. Relevance is both measured on your page by looking for search terms and words associated with those terms and off your page in the words (anchor text) that people use to link to you.

B) Link juice. This all has to do with the amount of links back to your site and its pages and the quality of those links. Are the links from a site that google ranks or doesn't rank highly , are the links in content or just say on a footer.

C) Authority - Does Google view your site as an authorty site that should be trusted, You'll notice wikipedia is an authority site. Google selects wikipedia articles highly in many search results. Its the one thing you can't do anything short term to affect. You can fix your content and you can create links but it really takes time and a good deal of reputable content to be viewed as an authority domain.

See, Not so hard? Get great content for the terms you want to get ranked for (paying attention to tags and title and the name of your page and even your domain). Get good links back to your site and as many as you can and then trust one day you'll be an authority site (and even if you are never viewed a such you will still rank high on tons of keyword related searches) .

The rest of SEO? Thats just the nitty gritty details of those three (and most of the time only the first two). Sometimes worthless details too.

So even simpler for the newbie site owner - Get backlinks and get great relevant content.