*Proper Keyword Selection: 4 Factors To Consider When Determining How "Good" A Keyword Phrase Is

by KateD
7 replies
  • SEO
  • |
Hey....

There are so many factors that can be used when deciding whether or not a keyword phrase is "good" enough for content creation, article marketing, etc. But proper keyword phrase selection can definitely make the difference between failure and success. I see it every single day. Getting your content to rank well in Google takes some effort. Proper keyword phrase selection gives you a significant advantage.

If you have two similar keyword phrases that both get 300 daily searches but one keyword phrase has 12,899 competition and the other has 2,554,888 competition. You are much more likely to get a piece of the traffic generated by the first keyword as opposed to the second, right?

Here are a few factors I consider in my personal keyword phrase selection:

1. High daily search volume. If you are going to put in the work of article and content creation, you want it to be worth it. I know that I won't get a 100% of the daily searches (even if I was in the #1 position on Google), so obviously I want this number to be as high as possible. Personally, I prefer targeting keyword phrases that get at least 50 daily searches, but 100+ daily searches is ideal.

2. Low SEO competition (ie. searching for it INSIDE of quotes on Google). This is the amount of pages that Google finds that has your exact keyword phrase on it. Again, obviously the lower the amount of competition, the easier it will be to get your content to rank well for the keyword phrase that's being targeted.

I feel that anything under 100,000 competing pages is still achievable to rank well in (with proper backlinking). And so if I have a keyword phrase that gets searched for 478 times a day but has 93,667 competition, I still may consider using it. Especially if the domain name for it is still available. It would be a longer term project than a keyword phrase that only has 7000 competition, but getting a percentage of 450+ daily searches may definitely be worth it if I can get to page one on Google.

3. Low Intitle competition. This is the amount of pages on Google that are using the keyword phrase in the title field. The theory goes that since the keyword is in the title, it is more SEO "optimized" than a page where it isn't in the title, and therefore harder to rank for. Again, you'll want this number to be as low as possible. I then to focus on keyword phrases that has less than 20,000 Intitle competition.

4. Type of keyword phrase. People search for information for all types of reasons online. Sometimes it's just to learn a little info on a subject. However, sometimes they are looking for information because they are about to purchase something (although they may not know it yet). These people are more likely to click on Adsense ads, CPA offers, affiliate links, etc.

So keyword phrases like:

- toe fungus cure
- best exercise bikes
- cheap auto insurance
- hdtv reviews
- stop migraines

Now, that being said, I still believe "non-buying" keyword phrases can be very profitable. As a freelancer, I often get requests from Warriors to just include the "buying" keyword phrases with their research. And I always tell them that it's better to have all of the keyword phrases because many times there are fantastic keyword phrases available that they can easily rank for.

Just because a keyword phrase is a "non-buying" keyword doesn't mean that you can't still use it to profit from. It just means that they aren't in the "buying" mood now, but they may be sometime in the future.

By reaching those people looking for non-buying keyword phrases now, you can then develop a relationship with them (ie. list building). And if they ever do decide to be in a buying mood, you will be the person they turn to because you have already established a relationship with them.

So both "buying" and "non-buying" keyword phrases have their place and are both valuable. And besides, many times people who initally start off in a non-buying mood, still end up taking buying actions.

For example, let's say you had a website dedicated to teeth whitening. You had your CPA ads sprinkled through, of course.

You then take a non-buying keyword phrase that gets plenty of search volume but lower amounts of competition, and you write a keyword rich article around it. You submit it to Ezinearticles and it ranks well. You start to get a steady flow of "non-buying" traffic.

Now granted, the traffic you get from "buying" keywords may be more responsive, but the non-buying traffic will still convert. Just not as good as the "buying" traffic.

There are many more non-buying keyword phrases than "buying" keyword phrases, so I always recommend using both.

There are many more factors that marketers use in determining how "good" a keyword phrase is (ie. strength of competition, online commercial intent, etc). But these four are the main factors that I use.



Much Success,

KateD
#determining #factors #good #keyword #keyword selectionproper #phrase #proper #selection
  • Profile picture of the author GeorgR.
    Pretty good posting!
    Right now i am not taking "intitle" into consideration, i simply use market samurai and check for lowest "competing sites in Google". I found 100.000 maybe a little to big already, i rather go for <50.000. But yes, there are some factors more to consider.
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    • Profile picture of the author alanr36
      Hi George,
      Is your AFQ Site down?
      I cannot find it
      regards
      Alan

      PS I do not want to use a tiny url, I tried using affil. url nothing
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      • Profile picture of the author GeorgR.
        Originally Posted by alanr36 View Post

        Hi George,
        Is your AFQ Site down?
        I cannot find it
        regards
        Alan

        PS I do not want to use a tiny url, I tried using affil. url nothing
        I will try rebooting my server. I have connection problems ATM and cant reach my own sites for reboot.
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        -> VISIT www.1UP-SEO.com *** <- Internet Marketing, SEO Tips, Reviews & More!! ***
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        Content Creation, Blogging, Articles, Converting Sales Copy, Reviews, Ebooks, Rewrites
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    • Profile picture of the author KateD
      Originally Posted by GeorgR. View Post

      Pretty good posting!
      Right now i am not taking "intitle" into consideration, i simply use market samurai and check for lowest "competing sites in Google". I found 100.000 maybe a little to big already, i rather go for <50.000. But yes, there are some factors more to consider.
      George,

      I'm curious as to why you don't use the Intitle Competition as a factor. Since Market Samurai (I love this tool!) provides the data, why wouldn't you use it?

      Again, I'm just curious. I have found through experience that the Intitle Comp number does influence my ability to rank for particular keyword phrases. I start drooling (not literally ) when I see keyword phrases that have both low SEO and Intitle comptition numbers.

      KateD
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      • Profile picture of the author Mmfh
        Hey Kate,

        That's a nice post and would seem very helpful to a lot of people!

        This is the kind of stuff that makes this place what it is.

        Thanks for posting that!

        Mm
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        • Profile picture of the author blanchi
          Great post, Kate. I also use Market Samurai (I can't see anything else out there that could beat it for the price + support) and find that the in-title field is helpful.

          What about links and page rank? Any comments about those considerations or do you think SEOC and In-title are enough for a great ranking?

          Blanchi
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          • Profile picture of the author KateD
            Originally Posted by blanchi View Post

            Great post, Kate. I also use Market Samurai (I can't see anything else out there that could beat it for the price + support) and find that the in-title field is helpful.

            What about links and page rank? Any comments about those considerations or do you think SEOC and In-title are enough for a great ranking?

            Blanchi
            I start looking at factors like page one competition, domain name availability, etc, later on in the process and in cases where I am going to develop a niche blog about.

            But these four factors I use on ALL of my keyword phrase determinations, whether I'm using the keyword phrases for domain names, content creation or article marketing.

            KateD
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            --->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
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