How To Get 10/10 For Quality Score On PPC

I don't know if I've ever seen a 10 out of the gate!

Your CTR has a huge impact on QS ... so, campaigns usually need some kind of history to get an even higher QS

OK, so has anyone ever got an 8 or a 9? I have never had such a thing. At one stage I did get 3 cent clicks on a great keyword but that was once and I ahve no idea whay google did it on one keyword and not on others when I did the same thigns to all my landing pages...
Would people go ahead and start the campaign even when there is no 8 or 9?

I just realised something. That keyword I said got a great QS, I had used it regularly in other campaigns. I think I have answered my own question (DUH)...
Maybe google takes into account the specific history for that exact keyword as well?

You can check out one of my old WSOs (ASQ in my sig) where i demonstrate how i get 10/10 with one of my tools simply cloning a vendor site

But, there are many factors:

-) You AW account history. If you have a bad history on your adwords account it might be difficult to get 10/10..no matter what you do. You would need to let the account "heal itself" by having great CTR for a long time, eliminate all bad ads with low CTR etc.

-) on-site factors, keywords, relevancy, navigation, terms of service, privacy policy, contact us...etc..etc..

-) Ad-text relevancy & wording of course. Dont use BROAD, start out with exact matching and later on you can try phrase, but don't use broad!

-) keyword (is it rather too general?) Eg. "Acne" would be too general for someone selling an acne treatment...get more specific and targeted with keywords.

-) VERY FEW KWs per adgroup - dont stuff dozens or hundreds of keywords in one adgroup. Keep adgroups/ad wording and maybe max. 3 keywords. The slightest variation already calls for a new adgroup with new ad-text...so dont put "acne treatment", "acne remedy" and "acne cure" in ONE adgroup, make three with the appropriate text.

-) Strong call to action in ad

-) landing page must reflect what your ad promises. So...if you have an ad like "Get the Cheapest Widget Now"...then your site should come clearly to the point and provide whatever you offer in the ad.

-) Always start a little on the higher side with bids and not too LOW...and then adjust down in the following days.

That being said, 10/10 is possible, but it doesn't happen too often.

You need to know that AW adjusts QS constantly now, you could very well start out with 9 - and then sink down to 1 or 2 due to bad CTR...or vice versa...start out with 7 and get 10 within a few days.

10/10 IS possible but not straight out box, as google needs to discover that the relevancy amongst other things are up to scratch.

If seen my google ads mentor with 10/10 and know its possible but you have to jump through a few hoops to get it.

It's not all rocket science, but i'm not obliged to relay his information without consulting him first so stayed tuned and i'll see if i can help everyone out!

As Claytons says, a 10 out of the gate is pretty rare. There needs to be some history to a keyword. This usually takes a few dozen impressions. So don't sweat a 7 as a campaign is created.

You ask if anyone has ever got an 8 or 9. Curiously, my QS are about 60% sevens, 30% tens but no eights and only a handful of nines. Almost seems as if eights and nines don't exist. I know they do, my ads are just jumping over those values.

A few things to keep in mind about QS. First, the major component is CTR. The other is keyword relevancy and those two account for about 90% of the QS score. Second, it is calculated taking position into consideration. You can have a QS=10 for keywords in first position as much as in twenty-first. Third, it is a relative value based on historical averages. In other words, if your CTR is higher than the historical average, your QS will be high (8 to 10).

Account history has very little weight in my opinion. I've taken over accounts and turned QS around in short time.

Short tailed broad matches are not usually a good idea.

Number of keywords in a group is irrelevant. As long as the keywords are relevant, you can have dozens in a group. They may not all get QS of 10 but it is possible to have many tens in a group of a dozen or more keywords.

Starting with high bids in beginning to get high QS is a myth. The CTR portion of QS is relative to position so poor ad in first position still gets poor QS if it gets poorer CTR compared to historical average.

QS is adjusted after each search. Most large changes occur early on and jumping a couple of QS points is kind of rare unless you happen to create a great ad far superior to others. That doesn't happen often. Also remember that QS is calculated for active ads in your group so even a great ad's QS is affected by the lesser ads in the group. The keyword's QS is averaged out. Actually, QS is calculated not for the keyword (although Google shows QS at the keyword level) but the keyword-ad. The same keyword has a different QS with another ad.

As Lucid / GeorgR / claytons suggest is about it, had to check my ratios after reading Lucids post and currently running 50% Q 10 50% Q 7 with only 3 lonely Q5 placings at the bottom and am running about 600 words as of now.

The first thing is numbers can be twisted in that if i deleted half of my keys i could claim 100% Q 10 so in many ways wild claims are just numbers any one can throw around.

Back to you original request of Q10 that should be easy enough for you to make that happen with a combination of the advice by the 2 guys above,

First as GeorgR suggests pay attention to your layout with good supporting pages, next make sure you have good content on your site relevant to your keys.

As Lucid mentions CTR is a factor so for this you need a good and well written ad that is also key rich and you will need a few ads so you can always cull the worst and introduce a new one.

many people look at one thing say the key or the ad or the page, but not many think all 3 and see them as one and by that you key must match your ad which must match your land page which turns full circle and must match the key to form a perfect circle or synergy where all parts come together to form one, keep all 3 parts in the picture and do not break the circle and you will start to see Q 10

Both are also correct in that you do not bolt out of the gate with Q 10 , if you use your minds eye imagine that your keys are a big pot of water and the temp is your Q score, your ads are the flame under the pot of water, and the pot itself your land page that holds it all together

imagine these ads are simmering away and connecting well the heat under the pot rises and as it rises the water comes to a simmer and as so it turns the Q score to a Q 10 if you have synergy as suggested above.

Now lets say that you walk in and dump a whole heap of new keys to the mix, it is like pouring a jug of cold water into the pot and so things simmer down or go of the boil, so in this case some Q 10 or keys about to go Q 10 drop of or simmer down.

You will often see people say if your deleting a ad they say pause it and create a new one / let it settle before deleting it, that is for this reason as it unsettles the heat in the pot, any changes you make will affect this, so work slow and let the pot come to the simmer.

If you have a good set up as described you will heat that pot up in a 24 - 48 hr period most times.

You may at that point have say only 3 Q 10 keys but left simmer that number grows.

Also if you have foreign mater in the post you will reduce the chances of that pot simmering, and by that if you have low Q keys say in the 3 / 4 range or below, delete them as they cause a poor heating quality, if you have poor performance CTR on your ads delete them and write better ones.

If you land page is not firing on the keys you need to increase the keys on the land page or remove them as they are not appropriate for that page.

The biggest mistake is people say i have set it up right and used the keys for that page but i have a low Q score.

It is important to know that what you think is not important, G does not think it uses a computer to think in numbers, so forget what you think should be there and start to think what does a computer want to see.

In most cases before even listing your keys you can reverse engineer the Q score for a perfect 10 before you even start by thinking about the tips the 2 guys have given you, and i am sure you are close to your first q 10.

It's funny, I never even gave much thought to QS as I've never had a QS lower than 7 and most are a 10. I am in a super focused niche though so perhaps I'm just not used to adwords with a more general focus. I use exact match as much as possible and those exact matches appear on my site as keywords. I use very limited keywords, generally 5-10 per adgroup. My CTR is not great, on average it's only around 1% but that hasn't affected my quality score as of yet. It could just be that my competitors have a worse CTR and low relevency, who knows?

I like Tryinhere's analogy. Let the pot simmer. Remove foreign matter.

All in all, a QS of 7 or even 6 is not the end of the world. Sometimes you may be fine with a lower QS simply because it's getting you traffic that converts. The QS is calculated by an algorithm and does so only using data it's told to use. You can "override" it. If I have an ad of QS=10, say 7% CTR and 2% conversion rate, I'd go with an ad with QS=7 with lesser CTR of say 4% but 4% conversion rate. I may pay a little bit more per click but the conversion rate (the ROI) would make up for it and I'd be ahead. High QS is nice but it shouldn't be the only metric to rely on.