Googles Algorithm Exposed - How Google Decides What Position To Rank Your Site!
- SEO |
when it comes to ranking. I.e. what it looks at to determine where
you should rank. Obviously Google are the only people that know
exactly what it takes to rank. Below are the good things and bad
things I believe Google looks at to determine where to place your
site in the serps based on my experience as an SEO. I'm sure you
can work out which ones Google wouldn't like. Please feel free to chime
in if you can think of anymore.
- Page rank of site
- Performance and how fast your website loads.
- No follow links on your site.
- Over optimisation of keyword.
- Buying links.
- Comment spamming
- Cloaking
- Hidden text
- Keyword stuffing
- Duplicate content found on the same site
- Other sites on the same ip
- How good is the website linking in
- How good is the webpage linking in
- Where is the server
- .edu or .gov sites linking in
- Anchor text of backlinks
- The location of backlink - i.e. is it in an article or in the footer
- Relevancy of page's content where your backlink resides
- Age of website linking in
- How fresh is your content
- Is your keyword in your text
- Is keyword in title
- Is keyword in meta description
- Is keyword in H1 tag
- TLD of domain i.e. .info or .com
- Is content on subdomain or root domain
- History of the domain
- Age of domain
- Internal linking structure
- Has the domain had any past penalties
- Has the class c ip been penalised in the past
- Is there excessive boldness of keyword
- Is keyword overused in tags
- Does page contain video, images, sound
- Does the page have lots of outbound links
- Is the content edited often
- How many pages indexed on site
- Is page easy to navigate
- Is there link to privacy policy
- Is there a link to contact page
- Is there a site map
- Is the site html or CSS
- Is the site interactive. I.e can you leave a comment
- Is the code of the site error free
- Authority of domain linking in
- Page rank of page linking in
- Page size in kb
- How long does user spend on page
- Bounce rate of page
- What type of pages are linking in
at when deciding where you should rank. I expect this list is pretty
close to the truth although I'm sure there are probably hundreds
more factors. Again feel free to chime in if you can think of any more!
Will
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Regards
Shaun
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