Banned From Adwords? Maybe They Did You a Favor

There have been a ton loads of posts about adwords giving people the boot recently. In all the weeping and tears I want you to consider this -

Maybe Google is doing us all a favor.


It seems that alot of people were banned for landing pages that did nothing but promote affiliate products or CPA or just went to a squeeze page. The truth is in today's web you need to be building a complete site. Yes You can have a sales page but maybe now it shouldnt be locked off from the rest of your site as we have all been doing (I am making changes).

In fact I know the copy writers will cry foul but maybe we need to look over again at the whole idea of sales pages because if google is kicking poor landing pages to the door in adwords can Serps be far behind?

Not only do we need to have fuller sites we need to have a fuller deeper product line. the other Google program that doesn't make much sense to me is Adsense. If you are going to develop wider sites and a greater presence why would you not start developing your own products? (provided your niche lends itself ot it)

I know it might sound daunting but as a programmer I can tell you it has become MUCH easier to develop your own product - even software - than a year or two ago. You can basically even get master resale rights to an existing product and COMPLETELY transform it into software, a membership sight or online app in little time. I was recently able to change what was usually just an information pack into a small web app in a few days without much fuss. Even if I hadn't known programming I could have done it relatively cheaply by outsourcing it.

For those in a niche where your own product can't be made you can make much better money with some affiliate programs.

Every now and again in my life I have thought a horrible thing happened to me only to find out that it was one of the greatest moments to a fantastic turn around. Having google slap you should make you wake up to develop a wider web strategy

I've always wondered why people who drive the kind of traffic to their sites to make money with Adsense wouldn't get their own stuff going. You do realize that everybody involved in that transaction was making more money that you right? You -the one who actually delivered the customer?

Google made more money charging the advertisers, the advertisers were willing to shell out nice per click fees just to get one of your site visitors because they made way more than you and there you were holding a couple cents and you were the one with the most valuable commodity - the customer.

And why would you continue to spend money on adwords than develop a wider deeper web strategy that drives traffic to your site without paying for every click.

So cheer up. A boot to the door by Google might just be the boot to your head that finally puts you in control of managing your own traffic and if you add adsense as one of the things to reconsider also put you in control as the one making the dollars rather than picking up the pennies adsense was throwing for you to pick up.

Provided your niche is good for its own products and many are.