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SEO for WP when Blog Home shows Full Posts

by Kelby
5 replies
  • SEO
    • |
I was wondering how you optimize WordPress for SEO when you need to show the full posts on your blog's homepage? For instance, take a look at Aaron Wall's SEOBook.com Blog:

SEO Blog

His blog's homepage shows full posts, but yet his individual blog posts have their own separate pages as well (via clicking their heading).

Without doing any noindex's, I'm guessing that there would be some sort of duplicate content penalty with the SE's?

Anyone know the deal with this setup? Thanks.
#blog #full #home #posts #seo #shows
  • Profile picture of the author RebeccaL
    What penalty?

    "There's no such thing as a "duplicate content penalty.""

    "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results."

    Both quotes taken from:
    Official Google Webmaster Central Blog: Demystifying the "duplicate content penalty"
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  • Profile picture of the author Kelby
    Hi Rebecca,

    Thanks for that link... It at least qualms some of my fears. But I guess I should have used the word "devaluing" as opposed to "penalty".

    Do you think my aforementioned setup would cause Google (or other SE's) to devalue the actual content since it is posted in 2 areas?

    Thanks for your guidance.
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  • Profile picture of the author bgmacaw
    Use Platinum SEO and it will automatically tell Google which pages are canonical for you.

    But, Google's algorithm knows WordPress and most other major CMS systems pretty well and will take the way they do things into account when ranking pages. Duplicate content isn't really a problem when the intent isn't to deceive and Google knows that deception isn't the case in a standard WP install. The main advantage of using the canonical tag is that you're more certain that traffic will come in on the target post page rather than on the main page after the post isn't there or onto a tag or category page.
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  • Profile picture of the author GeorgR.
    Originally Posted by Kelby View Post

    I was wondering how you optimize WordPress for SEO when you need to show the full posts on your blog's homepage? For instance, take a look at Aaron Wall's SEOBook.com Blog:

    SEO Blog

    His blog's homepage shows full posts, but yet his individual blog posts have their own separate pages as well (via clicking their heading).

    Without doing any noindex's, I'm guessing that there would be some sort of duplicate content penalty with the SE's?

    Anyone know the deal with this setup? Thanks.
    i also think this is overrated, we are not talking about duplicate content penalty (which doesnt really exist anyway)...but in this case about INTERNAL PAGE RANK DISTRIBUTION.

    Even this might be overrated. If you have your articles not with "NOINDEX" on your archive pages...Google will still display/index the page where it thinks its most relevant. Its not that it drops your articles out of the index because you have a dupe on your site.
    I know many SEOs care about this (noindex, nofollow on archives)...but the REAL impact on SEO is like..."who cares?" probably...
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