Google's New Ranking Policy for 2010
- SEO |
Google’s Matt Cutts hinted that site speed is important to Google, and it may be considered a factor when ranking websites in 2010.
Here is an excerpt from the interview: "Historically, we haven't had to use it(site load speed) in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much".
Lat year Google had already introduced Page Load Time as a ranking element in Google Adwords ads.
You can watch the video interview of Matt Cutts here :
Video: Matt Cutts Gives More Caffeine Details, Talks Site Speed
How to optimize site for better loading and performance :
http://www.google.com/webmasters/tools/ has added a new section in the “Labs” menu titled “Site Performance”. This new feature provides statistics about how fast your web pages load, how that speed compares to other websites, and tips and suggestions for speeding up your page loads.
Official Google Blog: Introducing Google Public DNS is yet another tool Google has released for webmasters to increase their site performance.
Google recently released Page Speed Home, an add-on for Firefox browsers which can diagnose a number of elements which impact page load times (such as Javascript and CSS files, image file sizes, etc).
Additionally Google has released Google Analytics Blog: Google Analytics launches asynchronous tracking that allows the GA tracking code to be loaded asynchronously, which also helps reduce the load time of your webpages.
Google Code Blog: Introducing Closure Tools is yet another tool launched by Google to optimize scripts and remove un-necessary whitespaces thereby helping the site to load faster.
All this is in addition to Let's make the web faster - Google Code where you can find many more tips & tricks to make sure your site loads as fast as possible. This isn't just important to protect your search engine rankings, it's also a vital part of conversion rate optimisation - users don't like to wait, and a slow site will lose customers.
Hope this helps..
Here is an excerpt from the interview: "Historically, we haven't had to use it(site load speed) in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much".
Lat year Google had already introduced Page Load Time as a ranking element in Google Adwords ads.
You can watch the video interview of Matt Cutts here :
Video: Matt Cutts Gives More Caffeine Details, Talks Site Speed
How to optimize site for better loading and performance :
http://www.google.com/webmasters/tools/ has added a new section in the “Labs” menu titled “Site Performance”. This new feature provides statistics about how fast your web pages load, how that speed compares to other websites, and tips and suggestions for speeding up your page loads.
Official Google Blog: Introducing Google Public DNS is yet another tool Google has released for webmasters to increase their site performance.
Google recently released Page Speed Home, an add-on for Firefox browsers which can diagnose a number of elements which impact page load times (such as Javascript and CSS files, image file sizes, etc).
Additionally Google has released Google Analytics Blog: Google Analytics launches asynchronous tracking that allows the GA tracking code to be loaded asynchronously, which also helps reduce the load time of your webpages.
Google Code Blog: Introducing Closure Tools is yet another tool launched by Google to optimize scripts and remove un-necessary whitespaces thereby helping the site to load faster.
All this is in addition to Let's make the web faster - Google Code where you can find many more tips & tricks to make sure your site loads as fast as possible. This isn't just important to protect your search engine rankings, it's also a vital part of conversion rate optimisation - users don't like to wait, and a slow site will lose customers.
Hope this helps..
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