Please share you ideas and opinions here. I am frustrated. In fact, very frustrated and perhaps a little confused.
We have been online for over 10 years now with a few of our businesses. Each business has two or three websites. Some sell products and some just provide information. All of these sites are over 5 years old and they all make us money in one way or another and more than pay the bills.
This is not to brag or anything, just to show that we are serious and know how to convert traffic to paying customers reasonably well.
I think we have been fortunate with these historic sites, as we do get some very good rankings and have NEVER done any back linking ourselves.
All of the incoming links we have acquired, have been earned naturally over the years and we must also benefit from the age of our sites, as apparently Google take into account the age of sites etc in their ranking algorithms.
Over the years we have acquired a lot of good domain names (in our opinion) but haven't done anything with them. Now we want to expand, as we now have the time and resorces to get the sites built.
So what is the point of my post?
Two things really.
Question 1 - Is back linking worth all the effort?
Question 2 - After all these years, should we start back linking campaigns for our old established sites?
Why do I ask this? Well, I have just read most of Terry Kyle's long thread about back linking and quite a number of others threads about back linking.
It seems an awful amount of work for what appears to be not much return. Certainly not enough it seems to make it worthwhile, unless I have missed something.
In the good old days, we use to just build good, informative sites. People found them somehow and found the articles and content valuable. They would link to it sometimes and over the years this has built up.
Now it appears our early sites seem to be what people call Authority Sites.
The problem we have is that we want to make use of the unused domain names we hold and build some new sites.
Some of these domain names would on paper be excellent and keyword rich. Almost the equivalent of owning "weightloss.com" in our niches.
We are good at keyword selection, market research, design and writing useful content in our niches.
I know times change and the net is far more competitive than when we started.
But do we really need to go to the extremes, of building 1000's of links, to get new sites well ranked these days?
Perhaps we were lucky in having built our main sites years ago.
If we just build some great sites now, each with a few hundred pages or more, will this be enough to eventually get some decent traffic?
Maybe I am naive, but it seems to me to be wrong to "artificially" create hundreds or thousands of links to sites or articles, from forums, web 2.0 properties, link wheels and crappy blogs etc.
I'm sure it's not what was intended when google created their algorithms and giving links a lot of weight in the rankings.
But if this is what it takes these days to rank new sites, then sadly this is what we will have to do, as well as create valuable content rich sites.
So please give me some inspiration or guidance about this issue of "artificial" link building.
Do we have to join the link building rat race?