is it unethical to bid your competitor's company names in a PPC campaign?
- SEO |
I have recently taken over the Google PPC Adwords campaign at my job. I found that our nearest competitor was bidding on our name as a keyword. I bid on all our competitors as keywords and quickly launched us into the top sponsored links for a lot of our competitor's names. Is this considered bad business? I figured it would just be common sense.
David
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