How do I tell if the SEO/SEM/PPC consultant is a ROCK STAR???

12 replies
  • SEO
  • |
Ok, I get it...its important. But, every idiot out there claims they are an SEO expert too! This is frustrating...prices vary drastically! Im talking to 3 different companies that are priced well, but not quite sure which one to go with. I was ready to pull the trigger and pay a horrible price with a well known SEO company in Chicago that claimed to be experts but they didnt know what they were doing! What a joke. Isnt there anyone out there that gets it they are doing without charging an arm and a leg?
Thanks!
Mark Michuda
#consultant #ppc #rock #sem #seo #seo or sem or ppc #star
  • Profile picture of the author jasonmorgan
    what is your knowledge level when it comes to SEO/SEM?

    what is your sites current situation?

    what are your goals?

    this doesn't answer your question but it's a starting point to figure out what you really need when it comes to hiring an SEO.

    how to figure out if somebody is an SEO rockstar? I would base a lot of it on what they have accomplished. SE rankings are a clear sign of if they can deliver the goods.

    Also, how did they achieve those goals? What was the cost to achieve those goals?

    Just because a company was able to accomplish something for one client doesn't mean they can do the same or you can afford the same amount of work required.

    Also, it's important to know exactly what they are planning to do to achieve your goals. I wouldn't hire anybody unless they could give me a detail plan of action.

    Paying an SEO expert a lot of money and if all they do is outsource cheap labor to spam the net with profile backlinks and use automated spamming tools, you can do this yourself a lot cheaper. They may also be using methods that you don't agree with or want your company associated with... like spamming.

    Also, be wary of bogus claims... somebody may claim to have done SEO for a major company but the truth may be they were the summer intern.

    good luck.
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    • Profile picture of the author MarkMichuda
      Originally Posted by jasonmorgan View Post

      what is your knowledge level when it comes to SEO/SEM?

      what is your sites current situation?

      what are your goals?

      this doesn't answer your question but it's a starting point to figure out what you really need when it comes to hiring an SEO.

      how to figure out if somebody is an SEO rockstar? I would base a lot of it on what they have accomplished. SE rankings are a clear sign of if they can deliver the goods.

      Also, how did they achieve those goals? What was the cost to achieve those goals?

      Just because a company was able to accomplish something for one client doesn't mean they can do the same or you can afford the same amount of work required.

      Also, it's important to know exactly what they are planning to do to achieve your goals. I wouldn't hire anybody unless they could give me a detail plan of action.

      Paying an SEO expert a lot of money and if all they do is outsource cheap labor to spam the net with profile backlinks and use automated spamming tools, you can do this yourself a lot cheaper. They may also be using methods that you don't agree with or want your company associated with... like spamming.

      Also, be wary of bogus claims... somebody may claim to have done SEO for a major company but the truth may be they were the summer intern.

      good luck.
      what is your knowledge level when it comes to SEO/SEM? 6/10

      what is your sites current situation? paid a novice to setup everything...but it isnt optimized very well. Pretty much a hack job.

      what are your goals? get conversions up...track the inbound data more accurately
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    • Profile picture of the author MarkMichuda
      Originally Posted by Darius Greindl View Post

      PROOF is the best way to tell if a possible future consultant that you want to take is a rockstar. Ask them for sites that they've optimized and worked on. You might also ask them for screenshots of their PPC campaign, where they will of course only show you certain areas things...

      Asking specific questions that need expert knowledge in the related field would also be a way to go.

      Hope that helps!
      Wow! You rock! Thanks a lot buddy!
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  • Profile picture of the author SandraLarkin
    Banned
    You pretty much need to know what you want, and the basic premise of how it gets done. In the SEO game there are tons of pretenders and frauds so the more you know and the more you talk to someone, the better. Obviously samples are a good idea as well.
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    • Profile picture of the author KRONiS
      Just try Googling the term: SEO Rockstar or Rockstar SEO
      Then follow @KRONiS on twitter
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      • Profile picture of the author MarkMichuda
        Originally Posted by KRONiS View Post

        Just try Googling the term: SEO Rockstar or Rockstar SEO
        Then follow @KRONiS on twitter
        haha....thats great you actually come up when I google SEO rockstar! Nice!
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  • Profile picture of the author turbohips
    lol the above post was funny. Really you need to do some investigation to find out who is for real. For one, proof is golden. Secondly the pricing is an issue but usually there is a good reason why actual companies charge more than individuals. Lastly is your real goals. Once you figure this stuff out then you'll be able to make a more informed decision. This is the same basic sales pitch I give out to my clients before they sign on with my company. I won't accept companies that haven't done their own research first and have 100% confidence in what we offer.
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    brit momaday leight
    Larry Leight

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    • Profile picture of the author MarkMichuda
      Originally Posted by turbohips View Post

      lol the above post was funny. Really you need to do some investigation to find out who is for real. For one, proof is golden. Secondly the pricing is an issue but usually there is a good reason why actual companies charge more than individuals. Lastly is your real goals. Once you figure this stuff out then you'll be able to make a more informed decision. This is the same basic sales pitch I give out to my clients before they sign on with my company. I won't accept companies that haven't done their own research first and have 100% confidence in what we offer.
      Brilliant! weed out the clients that are just going to be a pain in the ass in the first place.
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  • Profile picture of the author KRONiS
    Mark, (or whoever has a real site with real content and is in a market that isn't silly like viagra or cialis) I'll give you a free phone call consult if you like. email or call me. this is not a sales line its me.

    310-341-4839 (pacific time 9-5)

    aaron (at) wpromote.com

    We do SEO for TOMS SHOES, and many other large firms. (note today they are donating $5 from each shoe sold to the Haiti Earthquake) - tomsshoes.com/TOMS-HELPS-Haiti

    The difference between Ethical/reputiable SEOs and the other SEO firms is solid monthly deliverables, no 'guaranteed 1st page rankings' and clear, concise reports ON the deliverables each month. I'm the SEO Director and have a team of 18 including 8 content writers (not in India, here in USA), 4 link building experts (because one person CANNOT do your campaign alone if they have a lot of clients and especially if they are some BS fly by night work from home person)... and 7 SEO Managers to manage campaigns.

    We have different packages for different levels of clients...ranging from 1500/month to 10K + depending on the market/niche and needs.

    If you want to know if someone is full of crap on their proposal feel free to run it by me. I won't take on a client we can't get results for, but in some cases you can't just expect top rankings in a competitive market for our lowest price point. i.e. if you have a shopping cart and want us to optimize that and manage your blog SEO, etc it will cost more then a static site with no blog and not e-commerce...although I recommend a blog where possible (Wordpress... I Also speak at WordCamp as a WordPress expert and other conferences including this past year's Pubcon, BlogWorld Expo, Twitter 140 conferences and more).

    good luck - Aaron
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    • Profile picture of the author KRONiS
      defined: Canonicalization Issues by example...

      You have a 'canonicalization proboem' when there are more than one URLs pointing to the same content.

      i.e. THIS site has a canonicalization problem

      warriorforum(dot)com

      and

      www(dot)warriorforum(dot)com

      BOTH show you this page (try it, in the address bar simply remove the www part and you will see that the site still shows up).

      WHY this is a problem? because the search engines are SPLITTING your rankings between the two versions. People are likely linking to both warriorforum.com & www(dot)warriorforum(dot)com. You need to CHOOSE a preferred domain and stick with it.

      Go with whatever you are already using. If it is a NEW site, maybe drop the www's as its simply shorter and easier for sharing. Be Consistent. Login and verify your site at Google Webmaster Tools and then set the preferred domain after you've fixed the problem.

      i.e. www(dot)wpromote(dot)com is redirected properly from the non-www version wpromote(dot)com using a 301 redirect.
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  • Profile picture of the author Tasso Pepi
    A great site I have found to be a good source of information, Is ImReportCard.com.
    It has helped me in the past find great people or companies for a certain service that i have needed..

    I was a bit skeptical when I first went on it thinking that it was all affiliate links to the peoples/services sites the site was reviewing...
    But i found that in most cases the reviews where unbiased and when they found something wrong with a product or service they commented accordingly..

    I hope this may help a bit.
    Tas.
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