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Which is Better - Landing Page or Blog

by sixstring
4 replies
  • SEO
    • |
Would it be better to build a homepage around a static landing page(presell page) with articles as sub-static pages or just use a straight up blog?

I have seen where people are doing this and then installing a blog in a subfolder(www [.] yourdomain [.] com/blog/). How does this help/hurt as far as ranking and SEO?

Cheers
#blog #landing #page
  • Profile picture of the author crlsnh
    It's just easier to use a blog and set up your landing page within the blog. A blog gives you proper structure right from the start (categories, tags, pages) so you don't have to go through the hustle of setting it up manually on a static page.
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  • Profile picture of the author NowIstheTime
    A blog on the main page 'can' distract your viewers from the message the sales page is trying to deliver. I would use the /blog portion to gain link-juice, with the header/sidebar/footer of the blog linking to the sales page at the root.

    Two ways to do this.
    1. Install a blog at the root and store your sales page in the file index.html. This will 'hide' the blog's main page which is stored in index.php, with the entire site showing up in SERPs as domain.com/post1, domain.com/post2, domain.com/page1, etc. And your root page is AUTOMATICALLY linked to by wordpress.

    2. Or install the blog at /blog, /wordpress, etc. and add links to the static sales page throughout the blog manually.

    My preference is for option 1, though.
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    • Profile picture of the author NateDesmond
      Originally Posted by NowIstheTime View Post

      A blog on the main page 'can' distract your viewers from the message the sales page is trying to deliver.
      With a Wordpress blog, you can create a "static" homepage that looks just like a normal website.

      In fact, you can make a complete static site using Wordpress by just using pages and not posts.

      Hope this helps!
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  • Profile picture of the author NowIstheTime
    Originally Posted by NateDesmond View Post

    With a Wordpress blog, you can create a "static" homepage that looks just like a normal website.

    In fact, you can make a complete static site using Wordpress by just using pages and not posts.

    Hope this helps!
    Thanks Nate, but the point here is to decide how best to set up a 'landing page' (or a presell page), which ideally would have very few links on it other than a buy button, affiliate link, or an email opt-in form.

    He is not not to make a 'normal website', which would of course, be easily accomplished with wordpress pages.
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