Today I wanted to share one of the MOST powerful backlinking methods
I've ever used. (And believe me, I've tried them all at one point,
and constantly trying new techniques!)
This is something that works best if you have a blog setup - and it
can work in just about every single niche under the sun. In fact,
I haven't found a niche that this cannot work in.
What this method will do for you is build a ton of backlinks to your
site with the anchor text of your choice. And best of all, most of
these backlinks will be coming from blogs and sites within your niche.
And as I'm sure you know, search engines send you a lot more love
when you have a ton of relevant backlinks to your website. They
carry a heck of a lot more weight than say getting a backlink via a
comment on a blog about kitchen tables linking back to your blog
about motorcycle helmets.
No joke, this method is worth $97 alone and I thought about creating
an entire course around this method.
It just works too damn good. In fact, with one of the blog that we
used this tactic on enabled us to get over 500 relevant backlinks
to our site - 100% on auto-pilot.
That's 500 different people... on different blogs... on different servers
all linking back to us. And best of all, they were all linking to
pages deep without our blog with the anchor text of our choice.
That blog now ranks # 1 for our main keyword.
Another blog that we've used this tactic on has thousands of backlinks
and is literally smothering the search engines.
In under a year, we got visitors from 149,241 different search terms.
Terms ranging from 2 words all the way up to 17 words. Seriously?
17 freaking words!?
And as crazy as that sounds, 40 different people typed in that super
long-tail search phrase and landed on our site. (Yes, we rank # 1
for that crazy super long-tail keyword phrase.)
There are SO MANY different ways to spin this technique.
In one spin brought in over 20,000 HIGHLY TARGETED Twitter followers
over the course of about 7 months in a very competitive niche. Think
"weight loss" or "make money" type competitive.
So this is the real deal.
And why am I sharing this tactic to fellow Warriors?
Well, for a couple of reasons...
1. To give back to you guys. I don't post as often as I used to,
but I'm here quite a bit in the evening reading posts and checking
2. Because I know a lot of you are banging your head on the floor
like we used to do trying to get tons of really valuable backlinks.
(Some so valuable that money can't even buy these babies!) So I
wanted to show you something that I know works - and works very
well - and will never ever become saturated in any niche. Ever.
3. Because I haven't been posting a lot lately due to being neck-
deep in multiple projects, I see that my "thanked" meter is running
very low over there on the left. To get thanked for posts, you
really need to provide some valuable and useful content. So, that
is my goal here today. To provide you with something of value that
you can go out and do right now.
And finally - this isn't something that just plopped into my head
this morning while in the shower. This is a real technique that
I've been using and perfecting seriously for more than a year.
So... here it is:
Overview of the tactic: A unique way to build tons of backlinks using
creative contests on your blog.
Main benefit (Traffic or SEO): Both
Estimated Cost: Hard costs if you use any of your own products to
give a way. None if donated by others. (I suggest having others
donate products for many, many reasons!)
Estimated Time Required: A quick contest can take a 15-20 minutes.
A contest where you are giving away thousands of dollars in prizes can
take several hours between creating the posts, contacting people in
your niche, setting up the content, contacting others in your niche
to promote it, etc.
Shortcut Guide: A fun method to have your backlinks automatically built
for you without having to outsource anything. This gets a lot of people
to give you a lot of link-love to your site by holding a fun contest.
You can give away your own products and services, and cash always works
And you can also get other sites in your market and ask them to give away
their products and services in exchange for publicity and links to their
sites when you display their products.
I highly suggest contacting other sites in your niche to give away some
products. Reason being is that they will also link to your content -
which will drive traffic. You'll also get a backlink from them. (Nice.)
And this is a great way to establish a great list of contacts in any
niche. This will also open the doors to tons of opportunities for you
as you get better and better running these contests.
TIP: Promote your contest on Twitter, Facebook, etc. in as
many unique ways you can think of. Dare to stand out. Dare to be
TIP: Give away as much as you can and give people several ways of entering
and ways they can win. The bigger the content the better. But it's OK to
have small contests in between your larger ones to keep visitors coming
back to your blog.
In a nutshell:
1) Create Your Contest
2) Promote your contest (Twitter, Facebook, contest sites, your blog, etc.)
3) Provide instructions on how to enter. (i.e. tell them to write blog post
and have the anchor text and the link you want them to link to.) Keep in
mind that you want to be CREATIVE HERE! There are hundreds of ways to
have people enter that will give you tons of lifetime traffic benefits.
4) Rinse and repeat as your traffic increases and Twitter following grows.
IDEA: Provide a way to get 2 Entries in the contest.
#1) First way to get entered into the contest is to Twitter "I just entered
the @XXXXX contest -- check it out here XXXXX.com" to track how many people
click on your contest links from twitter, etc you can use: bit.ly, a simple url shortener or
one of the 2 WP plugins like:
Video: Twitter Friendly Links for WordPress
- OR -
"Pretty Link" plugin:
a) Free version: WordPress › Pretty Link WordPress Plugins
b) Paid Pro Version $97: Watch video URL Shortener | Link Cloaker | Affiliate Link Cloaker | Total Link Management | Pretty Link Pro
TIP: I HIGHLY suggest that anytime you can - use your own domain and make
your own 'tinyurl'. I do not suggest using any of the URL shortening
services out there if you don't have to. Many, many reasons for this.
But, a few are: brand building, tracking, and control.
#2) Have people post a link to your site on their blog (with the anchor text
you provide them of course) and then post a comment (entry) again saying
that they just linked to your site from theirs.
If you run a great contest and give a lot of good prizes, you'll wind up with
a TON of great backlinks for little work.
I've run contests from one prize to 40+ prizes worth thousands and thousands
of dollars. You can give away everything to one winner, have 3 winners, 10
winners, 50 winners, whatever.
A BIG SECRET: You can run a contest every month for a different keyword for
different parts of your website. Just set it and forget it and wind up with
tons of links from this highly leveraged effort. This is not just an idea,
it's what we do in one of the niches we're in and it's responsible for over
5,000 page views PER DAY on that site.
So that's it in a nutshell.
The great thing about this method is that there are 10,000 different ways
to put this into action. There's no real set roadmap on how to run a full
contest. However, I will tell you this. The more creative you get, and
the more you're willing to step out of your comfort zone, the more attention
your contest will attract and the more visitors you'll get.
So try it out - it's fun. It works. And best of all, it costs a whopping
$0.00 when you have others donate products to give away.
Hope you enjoyed!