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What is your greatest struggle with PPC?

by marcanthony
67 replies
  • SEO
    • |
    • |
I'm doing a video today on PPC for my list.

I want to make sure that I cover as much as possible... so I need your help.

What is the biggest problem that you have with PPC?

Please feel free to be as detailed as possible.

And, don't be afraid to ask what you may think is a silly question.
#greatest #ppc #struggle
  • Profile picture of the author Brad Spencer
    Hey Marc,

    I have never used PPC to drive traffic due to the multitude of variable it entails.

    Keyword research, ad writing, landing page optimization, etc.

    I guess my question is...what are the steps to getting a basic PPC campaign together.

    How do you find the best PPC keywords (is it different than keyword research for article marketing?)

    How do you write the little ad people will see?

    What types of landing pages are best for PPC?

    What are some tricks to improving CTR, getting more impressions?

    Lastly, what are some good conversion metrics for PPC to gauge ROI?


    Cheers my friend,

    Brad Spencer
    Signature
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    • Profile picture of the author marcanthony
      Originally Posted by Brad Spencer View Post

      Hey Marc,

      I have never used PPC to drive traffic due to the multitude of variable it entails.

      Keyword research, ad writing, landing page optimization, etc.

      I guess my question is...what are the steps to getting a basic PPC campaign together.

      How do you find the best PPC keywords (is it different than keyword research for article marketing?)

      How do you write the little ad people will see?

      What types of landing pages are best for PPC?

      What are some tricks to improving CTR, getting more impressions?

      Lastly, what are some good conversion metrics for PPC to gauge ROI?


      Cheers my friend,

      Brad Spencer
      Thanks Brad,

      This is very helpful... when the video is complete I will send you the link to it.

      Take care
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      • Profile picture of the author Brad Spencer
        Originally Posted by marcanthony View Post

        Thanks Brad,

        This is very helpful... when the video is complete I will send you the link to it.

        Take care
        Thanks for the future video.

        I was born in Torrance so we are pretty much former neighbors

        Do you focus solely on adwords?

        Thanks,

        Brad Spencer
        Signature
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        • Profile picture of the author marcanthony
          Originally Posted by Brad Spencer View Post

          Thanks for the future video.

          I was born in Torrance so we are pretty much former neighbors

          Do you focus solely on adwords?

          Thanks,

          Brad Spencer
          Torrance... that's cool. I used to have an office in Torrance located on Torrance BLVD.

          To answer your question, I generally focus on PPC... not just with Adwords.

          I use Yahoo, MSN and Google.

          PPC and video is all you need to make money online. However, I'm not suggesting that being limited to just that is a good idea.
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        • Profile picture of the author Steven Wagenheim
          My biggest problem with ppc is Google won't take my money.

          I've learned from the best. I have Perry Marshall's book and can quote it
          backwards and forwards.

          But it doesn't matter.

          Keywords that are supposed to be getting all these views per day, when I
          check my campaign each day, I'm lucky if I get 10 views...and my ads ARE on
          page one. I'm not talking about CTR here. I understand my ads have to be
          eyeball grabbing enough to make people click on them. I'm simply talking
          about the number of views I should be getting each day for my ad, or
          impressions. They're a fraction of what they should be. And since my CTR is
          so piss poor and my daily budget is so high, it can't be because I've run
          out of money.

          So the only thing I can think of is that the keyword tools I'm using
          (Wordtracker's and Google's own) aren't worth sh*t OR Google has some
          crazy way of rotating people's ads.

          Oh and by the way, these same keywords, when used for my articles,
          get me at least a hundred views a day.

          So Google is simply not showing my ads.

          Oh, and yes, I checked to make sure the keywords are active. They are.
          I also checked to make sure the quality scores were at minimum okay.
          They are. And according to what I'm bidding, based on Google's own
          feedback through their tools, I should be landing in positions 4-6 for most
          of these keywords and 1-3 for several of them. That translates to plenty
          of page one views.

          According to my estimates, I should get at least 100 views per day for
          these keywords. I'm getting 10.

          Logically it doesn't make sense, and I'm not going to throw non targeted
          keywords in the mix just to pump up the views because they'll only drop
          my CTR, which is about 1.5%, through the floor.

          Right now, I can only get Google to take about $5.00 a month from me
          for my campaigns. It's a joke. The ironic thing is, out of my 100 clicks
          a month (on average) costing me about $5.00, I'm earning about $50 a
          month in commissions. Not a bad return. Now, if I could only get the
          number of views I SHOULD be getting, I might actually make a fair amount
          of money.

          And I have had this problem with Google for years now.

          Some have said to me that it was because I'm using an account that at
          one time was blasted by Google (years ago) because after they changed
          their TOS about landing pages (remember that?) I didn't know (yes, my
          fault for not keeping up with it) and kept sending people to the sales
          page directly. The campaign got slammed. I closed it and then started a
          new one with a new product and a legit landing page, but it hasn't mattered.

          So I know what you're going to say. Open a new account and start all
          over. I could. But honestly, I don't have the time right now to start from
          scratch again. I have too much to do.

          So I guess my question is simple. Can you save an Adwords account that
          has been whacked in the past or are you essentially screwed until you open
          up a new one?

          Thanks for listening and if you can include the answer to this in your video
          or whatever you're doing, that would be great.
          Signature
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          • Profile picture of the author marcanthony
            Originally Posted by Steven Wagenheim View Post

            My biggest problem with ppc is Google won't take my money.

            I've learned from the best. I have Perry Marshall's book and can quote it
            backwards and forwards.

            But it doesn't matter.

            Keywords that are supposed to be getting all these views per day, when I
            check my campaign each day, I'm lucky if I get 10 views...and my ads ARE on
            page one. I'm not talking about CTR here. I understand my ads have to be
            eyeball grabbing enough to make people click on them. I'm simply talking
            about the number of views I should be getting each day for my ad, or
            impressions. They're a fraction of what they should be. And since my CTR is
            so piss poor and my daily budget is so high, it can't be because I've run
            out of money.

            So the only thing I can think of is that the keyword tools I'm using
            (Wordtracker's and Google's own) aren't worth sh*t OR Google has some
            crazy way of rotating people's ads.

            Oh and by the way, these same keywords, when used for my articles,
            get me at least a hundred views a day.

            So Google is simply not showing my ads.

            Oh, and yes, I checked to make sure the keywords are active. They are.
            I also checked to make sure the quality scores were at minimum okay.
            They are. And according to what I'm bidding, based on Google's own
            feedback through their tools, I should be landing in positions 4-6 for most
            of these keywords and 1-3 for several of them. That translates to plenty
            of page one views.

            According to my estimates, I should get at least 100 views per day for
            these keywords. I'm getting 10.

            Logically it doesn't make sense, and I'm not going to throw non targeted
            keywords in the mix just to pump up the views because they'll only drop
            my CTR, which is about 1.5%, through the floor.

            Right now, I can only get Google to take about $5.00 a month from me
            for my campaigns. It's a joke. The ironic thing is, out of my 100 clicks
            a month (on average) costing me about $5.00, I'm earning about $50 a
            month in commissions. Not a bad return. Now, if I could only get the
            number of views I SHOULD be getting, I might actually make a fair amount
            of money.

            And I have had this problem with Google for years now.

            Some have said to me that it was because I'm using an account that at
            one time was blasted by Google (years ago) because after they changed
            their TOS about landing pages (remember that?) I didn't know (yes, my
            fault for not keeping up with it) and kept sending people to the sales
            page directly. The campaign got slammed. I closed it and then started a
            new one with a new product and a legit landing page, but it hasn't mattered.

            So I know what you're going to say. Open a new account and start all
            over. I could. But honestly, I don't have the time right now to start from
            scratch again. I have too much to do.

            So I guess my question is simple. Can you save an Adwords account that
            has been whacked in the past or are you essentially screwed until you open
            up a new one?

            Thanks for listening and if you can include the answer to this in your video
            or whatever you're doing, that would be great.
            Hey Steve,

            I know of a few possible solutions... no definitive answers.

            I've seen some Adwords accounts that have been "whacked" and were able to be salvaged. But not all.

            Whatever you try, there's no guarantee that it will work overnight or at all.

            Since Google reviews your entire account on a whole, the best thing to do is close the account and reopen a new one... However, I know that you don't want to do that

            Here are a few things that have an effect on your campaigns:

            1. The load time of your landing page is important. Google, as you know, cares dearly about user experience. The faster your page loads for the visitor, the better.
            (I will go into great detail about this in the video)

            2. If you are doing affiliate marketing, you will be penalized for direct affiliate links to some degree. The solution for this is; instead of sending your visitors directly to the affiliates sales page first. Send them to a page on your domain... from there you can send them to the sponsors sales letter. This will possibly lower your front end sales conversions. But, it won't effect the conversions that your contact form gets.

            3. Fresh content matters also, which I know you don't have a problem with. Again, it's about user experience. And, the need for fresh content is not limited to SEO. In other words, using a blog as a landing page can help... there are many tasteful ways to use a blog as a landing page without loosing the attention of the visitor. Especially if you are promoting a review site. Pop up forms are very effective on blogs as well.

            4. Quality incoming back links enhances PPC as well. This is another reason why domain name relevance is important. Google believes that you should be gaining back links naturally over a period of time. And if you're not, your CPC may increase because your site might appear to be spam.

            5. Consider using a new URl... one that hasn't been penalized.

            Maybe you've heard these things before or maybe you haven't. I shared them with you to possibly help you deduce a solution.

            As far as communication is concerned, don't expect Google to surprise you. I'm sure that something can be done to revive your account. But, it's too hard to put a finger on an exact solution.

            Take Care!

            p.s. my suggestion is to spend the 15 minutes it takes to open a new account. If you use Robo Form it's even less.
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          • Profile picture of the author lassitermarketing
            Originally Posted by Steven Wagenheim View Post

            My biggest problem with ppc is Google won't take my money.

            Oh and by the way, these same keywords, when used for my articles,
            get me at least a hundred views a day.

            According to my estimates, I should get at least 100 views per day for
            these keywords. I'm getting 10.


            Right now, I can only get Google to take about $5.00 a month from me
            for my campaigns. It's a joke. The ironic thing is, out of my 100 clicks
            a month (on average) costing me about $5.00, I'm earning about $50 a
            month in commissions. Not a bad return. Now, if I could only get the
            number of views I SHOULD be getting, I might actually make a fair amount
            of money.

            Some have said to me that it was because I'm using an account that at
            one time was blasted by Google (years ago) because after they changed
            their TOS about landing pages (remember that?) I didn't know (yes, my
            fault for not keeping up with it) and kept sending people to the sales
            page directly. The campaign got slammed. I closed it and then started a
            new one with a new product and a legit landing page, but it hasn't mattered.


            So I guess my question is simple. Can you save an Adwords account that
            has been whacked in the past or are you essentially screwed until you open
            up a new one?
            .
            A couple of things jump off the page:
            1. Great ROI!
            2. If Google whacked your account you really should open a new one. It's much easier to start over than recover.
            3. If you're getting great article traffic that means to me your keywords work well in the content network but maybe not search. And the search and content networks must be optimized separately.
            4. Is your daily budget too low?

            Just my .02.
            Signature

            Susan Lassiter-Lyons
            http://www.LassiterMarketing.com
            Have fun. Create value.

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    • Profile picture of the author Tuzic
      Banned
      hi,

      i think i can speak for everyone when i say with ppc ROi is the biggets problem as u spend so much but not get any conversion back to your site.
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      • Profile picture of the author LivingCovers
        Hi Marc,

        Good, a question just came up.

        Some of the ebooks i've read mention selling backend or upsell offers. I'd like to know how to integrate this into your adwords campaign, so that instead of selling one product to your visitors, you end up selling two or three at a go. And just from a single click.

        Do you get my drift Marc?

        Thanks so much,

        God Bless,

        Olatunde.
        PS: I've just PMed you.
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  • Profile picture of the author George Wright
    Hi,

    I haven't spent a lot. Less than $500.

    My frustration is that every time I went back to my PPC admin area bids were upped, keywords were dropped, things I worked on for hours/days to "get right" were wrong. All logic (IMO) went out the window. It just seemed like to me that some were "blessed" by Google and Others weren't.

    I did a WSO where I paid for a "professional" PPC company to run a campaign for me and my members to watch. The "professional" company's campaign sunk like a lead balloon and they still insisted on payment.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author marcanthony
      Originally Posted by George Wright View Post

      Hi,

      I haven't spent a lot. Less than $500.

      My frustration is that every time I went back to my PPC admin area bids were upped, keywords were dropped, things I worked on for hours/days to "get right" were wrong. All logic (IMO) went out the window. It just seemed like to me that some were "blessed" by Google and Others weren't.

      I did a WSO where I paid for a "professional" PPC company to run a campaign for me and my members to watch. The "professional" company's campaign sunk like a lead balloon and they still insisted on payment.

      George Wright
      Professional companies don't always have the answer...

      Thank you for your input. I will send you the link when the video is done.
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      • Profile picture of the author George Wright
        Wow! Thanks,

        I'll be looking forward to it. My "Dream IM business" Would be to be able to spend $10 and make a profit of $1. In which case I'd put PPC on auto pilot with the money coming into my PayPal account and the payments to Google being made by my PayPal debit card. It is the closest thing to a perpetual motion money machine I can imagine.

        George Wright
        Signature
        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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        • Profile picture of the author marcanthony
          Originally Posted by George Wright View Post

          Wow! Thanks,

          I'll be looking forward to it. My "Dream IM business" Would be to be able to spend $10 and make a profit of $1. In which case I'd put PPC on auto pilot with the money coming into my PayPal account and the payments to Google being made by my PayPal debit card. It is the closest thing to a perpetual motion money machine I can imagine.

          George Wright
          I don't know about putting on complete auto pilot... maybe "occasionally monitored" auto pilot.

          But, I hope the video helps. It should be ready by tomorrow.
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          • Profile picture of the author Chri5123
            I am not bad at PPC if I do say so myself

            However one problem that I have always ran into is consistency.

            Meaning i would promote a product and make a sale quite quickly but then it would be ages to my next sale and it would start eating into profit.

            Not sure if this is what you meant or if you can do a video about that problem but would be interested if you could.

            All the best

            Chris
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            • Profile picture of the author marcanthony
              Originally Posted by Chri5123 View Post

              I am not bad at PPC if I do say so myself

              However one problem that I have always ran into is consistency.

              Meaning i would promote a product and make a sale quite quickly but then it would be ages to my next sale and it would start eating into profit.

              Not sure if this is what you meant or if you can do a video about that problem but would be interested if you could.

              All the best

              Chris
              If your issue is consistency... I can touch on that in the video.
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  • Profile picture of the author Mike McBride
    Maybe the people in this section of the forum could help:
    Adsense / PPC / SEO Discussion Forum
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  • Profile picture of the author TheMagicShow
    Setting a good daily budget and always testing is the answer to running a successful ppc campaign, I have had campaigns that started with 1% ctr and some have hit 20% ctr and my ctr campaign wise is at a decent 9% overall, testing is the answer, this goes for the keywords, the ads, the landing pages.

    Although google is king when it comes to the number of searches per month, their stipulations are BS and they can up your bid prices at anytime even when you comply with all their guidelines and anti slap techniques, just test and try to resolve, it does work.
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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  • Profile picture of the author noodle24
    For me it has to be getting cheap clicks. It's hard to find really relevant keywords without running into some expensive competition.
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  • Profile picture of the author Phil
    It's fascinating to read all these posts describing problems
    with Adwords PPC campaigns. It all seems so simple to me
    that I assumed it was simple for everyone else too - I guess
    not.

    I've never had a problem with writing good ads, or getting
    good placement, or getting low click prices but high ctr and
    decent enough conversions.

    As someone else here said - a lot depends on your record so
    you need to ensure you're doing it right to get the right
    results. Dump the low response ads as quick as you can,
    And keep well away from anything but search.

    The truth is that PPC ads, like so much else in online business,
    SEEMS like a tough task but is actually fairly simple and really
    can be successful if approached in the right way.

    I';d love to write an ebook on it but plenty already exist which
    tell you exactly how to make it work. No mystery - two or three
    well written pages will tell you all you need to know.

    We all tend to over-complicate these things and, really, Occam's
    Razor is always the best principle - the simp[lest solution is usually
    the best.

    Phil
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    • Profile picture of the author marcanthony
      Originally Posted by Phil View Post

      It's fascinating to read all these posts describing problems
      with Adwords PPC campaigns. It all seems so simple to me
      that I assumed it was simple for everyone else too - I guess
      not.

      I've never had a problem with writing good ads, or getting
      good placement, or getting low click prices but high ctr and
      decent enough conversions.

      As someone else here said - a lot depends on your record so
      you need to ensure you're doing it right to get the right
      results. Dump the low response ads as quick as you can,
      And keep well away from anything but search.

      The truth is that PPC ads, like so much else in online business,
      SEEMS like a tough task but is actually fairly simple and really
      can be successful if approached in the right way.

      I';d love to write an ebook on it but plenty already exist which
      tell you exactly how to make it work. No mystery - two or three
      well written pages will tell you all you need to know.

      We all tend to over-complicate these things and, really, Occam's
      Razor is always the best principle - the simp[lest solution is usually
      the best.

      Phil
      I agree with you 100%.

      I've never had a problem with Adwords. And, I never got hit with the Google slap. The most I have ever paid for a keyword is $2.50

      My average click now is around $1.00.

      Peace
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  • Profile picture of the author abelacts
    My problems are:

    1) finding profitable keywords

    2) getting my squeeze page accepted by Adwords without high CPC

    Thanks
    Signature
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    • Profile picture of the author sylviad
      For me, it was always the overwhelming cost to get enough clicks to make sales. It's no longer possible to buy .05 cent keywords, not in my experience anyway. I was going for .12 - .15 - .18 cents per click which didn't make me any sales. If you estimate 1 sale per 100 clicks (isn't that kind of the least expected?), at .15 x 100 = $15 to make $30.

      But that's not what was happening. It became evident that I'd need to pay closer to .25 per click x 100 = $25 for a $5 profit. That's because at the lower bid, my ads weren't getting the exposure to get 100 clicks. None of my campaigns drew more than about 20 clicks, so I never made any money on PPC. I spent around $450 over about 2 years because I kept pausing my campaigns for extended periods when I was getting billed but no sales.

      Since running those campaigns, I've read that successful PPCers are bidding closer to .45 or more per click, which is outside my budget.

      Not sure what question I'd have for you, but maybe you can gain something from this.

      I've followed some of the best advice in top Google manuals, including Adwords Miracle and Google Cash, and did come closer with these two, but the sales never came. Actually, that's a fib. I made 1 sale.

      I've basically given up on PPC as I get better traffic and sales from article marketing.

      Sylvia
      Signature
      :: Got a dog? Visit my blog. Dog Talk Weekly
      :: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
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      • Profile picture of the author marcanthony
        Originally Posted by sylviad View Post

        For me, it was always the overwhelming cost to get enough clicks to make sales. It's no longer possible to buy .05 cent keywords, not in my experience anyway. I was going for .12 - .15 - .18 cents per click which didn't make me any sales. If you estimate 1 sale per 100 clicks (isn't that kind of the least expected?), at .15 x 100 = $15 to make $30.

        But that's not what was happening. It became evident that I'd need to pay closer to .25 per click x 100 = $25 for a $5 profit. That's because at the lower bid, my ads weren't getting the exposure to get 100 clicks. None of my campaigns drew more than about 20 clicks, so I never made any money on PPC. I spent around $450 over about 2 years because I kept pausing my campaigns for extended periods when I was getting billed but no sales.

        Since running those campaigns, I've read that successful PPCers are bidding closer to .45 or more per click, which is outside my budget.

        Not sure what question I'd have for you, but maybe you can gain something from this.

        I've followed some of the best advice in top Google manuals, including Adwords Miracle and Google Cash, and did come closer with these two, but the sales never came. Actually, that's a fib. I made 1 sale.

        I've basically given up on PPC as I get better traffic and sales from article marketing.

        Sylvia
        Thank you for your response Sylvia. I will try my best to restore your faith in Adwords.

        Take care
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  • Profile picture of the author jakesworkfromhome
    Banned
    [DELETED]
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    • Profile picture of the author marcanthony
      Originally Posted by jakesworkfromhome View Post

      marc anthony is a singer
      He's also an internet marketer from California...

      My full name is Marc Anthony Edwards
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      • Profile picture of the author marcanthony
        Hey guys... decided to make more than one video... almost done... will send you some links this weekend
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  • Profile picture of the author Rich Rollend
    Are there people really paying 0.3 for there ppc or is it a scam to get you to buy a E-book? I'm really not to swift when it comes to ppc, learning the hard way.

    Rich
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    • Profile picture of the author marcanthony
      Originally Posted by richimok View Post

      Are there people really paying 0.3 for there ppc or is it a scam to get you to buy a E-book? I'm really not to swift when it comes to ppc, learning the hard way.

      Rich
      I haven't seen any 3 cent clicks.... I can't say that it's a scam... you never know with this stuff.

      However, I doubt that anyone is paying 3 cents per click on Google. I know from personal experience that you can get clicks as low as 20 and 30 cents.
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  • Profile picture of the author Sjcorp
    Sometimes it takes them forever to review it and sometimes, it does give you massive traffic but doesn't get any sales...
    Signature

    Sherwin J

    Best online business!

    =====> www.big-success.com/avideos <======

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    • Profile picture of the author Khai Lay
      Originally Posted by George Wright View Post

      My "Dream IM business" Would be to be able to spend $10 and make a profit of $1.
      Wow! I am amazed by such low expectations. That's the kind of expectations that will doom any PPC strategy.

      Originally Posted by Phil View Post

      We all tend to over-complicate these things and, really, Occam's
      Razor is always the best principle - the simplest solution is usually
      the best.
      How true! For successful PPC, the motto is KISS - Keep It Simple Stupid!

      Originally Posted by marcanthony View Post

      My average click now is around $1.00.
      Peace
      Hmmm. You must be going for the bigger ticket items only.

      Originally Posted by marcanthony View Post

      I haven't seen any 3 cent clicks.... I can't say that it's a scam... you never know with this stuff.

      However, I doubt that anyone is paying 3 cents per click on Google. I know from personal experience that you can get clicks as low as 20 and 30 cents.
      What do you mean? I can get 3 cent clicks. I have tons and tons of them, except that I'd rather pay more for higher positions. My average is $0.12 (compared to your whopping $1.00).
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      • Profile picture of the author marcanthony
        Originally Posted by upupandaway View Post


        Hmmm. You must be going for the bigger ticket items only.



        What do you mean? I can get 3 cent clicks. I have tons and tons of them, except that I'd rather pay more for higher positions. My average is $0.12 (compared to your whopping $1.00).
        Yes... I do promote extremely high ticket products. And in my niche $1.00 is almost unheard of.

        Also, the only reason that I doubted that anyone is getting 3 cent clicks is because nowadays the minimum cost for an ad to be active is usually 5 cents.

        If you are getting 12 cent clicks... my hat is off to you. And, I'm even happier that your 12 cents is better than my $1.00 average.

        Keep up the outstanding work...

        Listen dude... I don't claim to be a PPC guru. Nor do I claim to know everything about PPC.

        I've had great success in terms of ROI using PPC. I run very successful campaigns and the lowest clicks that I receive are around 20 cents. Which, by the way still isn't as good as your "whopping" 12 cents.

        Anyhow... keep up the good work
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        • Profile picture of the author Khai Lay
          Originally Posted by marcanthony View Post

          Yes... I do promote extremely high ticket products. And in my niche $1.00 is almost unheard of.

          ...

          I run very successful campaigns and the lowest clicks that I receive are around 20 cents. Which, by the way still isn't as good as your "whopping" 12 cents.
          Yes, the difference between our prices is mainly due to the different markets/products we target.

          Originally Posted by marcanthony View Post

          Anyhow... keep up the good work
          Thanks. And keep up the good work yourself.
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          • Profile picture of the author shawnhog
            Banned
            [DELETED]
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            • Profile picture of the author brendan301
              one thing that'll help boost ctr is writing good ads. not many books cover writing good ads that push emotional buttons and literally "force" the buyer to click your ads.
              there's a wso on it that i bought last week and it's friggin awesome. i may post the results of my new campaigns as i''m still going thru the videos, but i do see how it can help. these are similar to the hot buttons that gary halbert and dan kennedy talk about in their material.
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  • Profile picture of the author masterlesssamurai
    my biggest hurdle with PPC is Google...and their inaccurate keyword data.
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  • Profile picture of the author Triton
    Banned
    [DELETED]
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    • Profile picture of the author TheNightOwl
      Heya Marc

      I'll echo the sentiments of a few posters:

      Google doesn't seem to want to take my money despite my not gaming the system (well, at least I think I'm not gaming it).

      Yep, I've read and listened to the guru stuff. Followed it to the letter.

      Google still don't want to take my moolah.

      ---------------

      Here's the deal:

      For every single keyword in my campaigns:

      1. keyword triggers an ad which has the exact same keyword phrase in the headline and then again in the body of the ad

      1a. there are no more than 6 or 8 keywords in each AdGroup

      2. URL goes to a landing page with the keyword in it (mydomain.com/keyword-phrase.html).

      2a. And the "core" keyword appears in the primary URL

      3. keyword appears as the first piece of text in the title tag

      4. keyword appears as the sole "keyword" metatag

      5. keyword appears at the beginning of the headline in < h1 > tags

      6. keyword phrase appears again in the body copy and again towards the end of the page

      7. plenty of LSI keywords on the page which are all on-topic

      8. each landing page is not a long-form sales letter. Rather, they are all above-the-fold with a video, a headline, some body copy and bullet points and then a call to action "Read on..." which goes through to the next page.

      9. load-time gets a green tick (according to Google's tool)

      10. landing page quality gets a green tick (according
      to Google's tool)

      11. What doesn't get a green tick is keyword relevance.

      They've gotta be takin' the piss.

      Tell me... how in tarnation is there not a singular thread of relevance (plus all the other voodoo) from...

      keyword-->ad-headline-->ad-copy-->landing page URL-->title tag-->metatag-->H1 headline-->body copy (including semantically-related terms)-->load time-->low "back-buttoning" rate-->good click-through-to-second-page %-->short copy ...?

      It could well be that I'm doing something grossly wrong and I don't even know it.

      If so, then the assistance of anyone for whom AdWords "has never been a problem" and who finds it "simple" would be greatly appreciated.

      Not only for me; I've heard this exact same question asked about a thousand times now from other people in the same boat.

      I understand that because Google's the biggest game in town, every man and his dog are trying to game the system--which then necessarily results in all sorts of barriers and rules being put in place. Fine. Gotta keep the bad guys and spammers out or Google loses its place as the most relevant search engine on the planet. Fine. But...

      ...I'm not trying to game the system. And I dare say that's the case for the folks who've already posted to this thread asking for similar advice.

      So what gives with AdWords?

      YSM and MSN are happy to take my money. Sure, they've upped their standards recently, but they're still not stupid about it. I can still send traffic on 6-8 different keywords to the same landing page (using dynamic keyword insertion in the ad) and not be penalised for it.

      So... I'll ask again: What gives with AdWords?

      Why does it suck exactly as hard as it does?

      Coz it does suck.

      Royally.

      Regards,
      The NightOwl


      P.S. Bitter? Who me? Nooooo! :p
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      • Profile picture of the author P_Cerrito
        Hi Night Owl,

        Haha I had that exact same problem more than once. Couldn't get any relevance whatsoever and the keyword,ad,and landing page were all optimized together. The landing page was a new page on a new site so I backlinked the landing page to an older site and continued to run my ads. Eventually my relevancy was fine but it didn't happen immediately. It was the wierdest darn thing and I never did find out if that was what fixed it. Another thing I did- I was also using a two keyword phrase that exactly matched the file name,page title, meta, h1, alt tags, everything,etc- This is no relevance? haha ok, so I made it less optimized so everything didn't exactly match(my manufactured relevance theory that doesn't always work). haha Phil

        PS- has anyone else noticed more relevancy or lower click costs by not SEO optimizng to the crazy max?
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  • Profile picture of the author lassitermarketing
    I'd like to understand placements and image ads.

    And have the magic formula to writing a great ad.
    Signature

    Susan Lassiter-Lyons
    http://www.LassiterMarketing.com
    Have fun. Create value.

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  • Profile picture of the author Tim45
    Hi Marc, I have spent hundreds of dollars on PPC and I admit I have a made a couple of hundred but not nearly what I have put in it. I keep trying new ads, new products, I split test and try new keywords but still struggling with it.

    I have purchased ebooks on PPC from the PPC experts and have followed their advice to a t but still, nothing works. I'm not going to give up though, I hope I can get it right soon before I go broke.
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  • Profile picture of the author LivingCovers
    Hi Marc,

    I'm going to have to make a request for that video also.
    I'm just about to go into PPC and the problems and frustration
    encountered by those already in it makes me more determined
    to go into it.

    I'm gathering resources that will help me achieve my aim. I have
    a goal that for every $10 i spend on PPC adwords, i'll be making
    $100 and above.

    Nothing, absolutely nothing is impossible to him who believes.

    kindest regards,

    Olatunde.
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  • Profile picture of the author kkchoon1
    Banned
    I suggest you join PPCClassroom.com, you can do PPC better and succeed faster!
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    • Profile picture of the author LivingCovers
      Hey thanks kkchoon1,

      I just visited the site and i got some goodies off of it.
      How have they really helped improve your PPC skills,
      can you share it with us here.

      Kindest regards,

      Olatunde.
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    • Profile picture of the author marcanthony
      Originally Posted by kkchoon1 View Post

      I suggest you join PPCClassroom.com, you can do PPC better and succeed faster!
      PPC Classroom is going to blow you away... I predict that this will be the best PPC training thats been done to date.

      I believe that this will trump anything that you have ever heard any PPC guru teach... It won't even be close.
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  • Profile picture of the author askloz
    my struggle? Making more than $100k profit a month.
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  • Profile picture of the author Yetty
    hmmm, good topic

    I really like if u can share your own with us. Most time you use one click to generate more than a sale. lead and sale and more.
    Signature
    MAKE $20+5% PER AFFILIATE SIGNUP AND UP TO $175 PER SALE
    AFFILIATE MARKETING INFO
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    • Profile picture of the author marcanthony
      Well... I must say that I had no idea that this thread would get this much attention.

      Clearly, one video isn't going to cut it.

      I am currently working on a new product that I will be launching soon. It's all video and a portion of it will be on PPC. However, I will be sending the videos on the topic of PPC to all of you at no charge.

      This is not a magic trick to build my list or anything like that either.

      All I ask at this point is for your patience. I don't have an exact date.

      I'm going to attempt to address every question and concern that all of you have.
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      • Profile picture of the author Yetty
        Originally Posted by marcanthony View Post

        Well... I must say that I had no idea that this thread would get this much attention.

        Clearly, one video isn't going to cut it.

        I am currently working on a new product that I will be launching soon. It's all video and a portion of it will be on PPC. However, I will be sending the videos on the topic of PPC to all of you at no charge.

        This is not a magic trick to build my list or anything like that either.

        All I ask at this point is for your patience. I don't have an exact date.

        I'm going to attempt to address every question and concern that all of you have.

        I will like to watch your work.
        Signature
        MAKE $20+5% PER AFFILIATE SIGNUP AND UP TO $175 PER SALE
        AFFILIATE MARKETING INFO
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  • Profile picture of the author Shayne
    What Product / Market to sell to and when?
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  • Profile picture of the author Yetty
    I think it should be a very good one the way you talk. look forward to see your work. keep it up and let know when you are done.
    Signature
    MAKE $20+5% PER AFFILIATE SIGNUP AND UP TO $175 PER SALE
    AFFILIATE MARKETING INFO
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  • Profile picture of the author Lucysmith
    Banned
    Are clicks for same site from same IP address has the same value as clicks for a given site from different Ip addresses
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    • Profile picture of the author TheNightOwl
      Hi Marc

      Very generous.

      I look forward to it and will be very happy to offer you honest feedback.

      TheNightOwl
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      • Profile picture of the author bimawarrior
        Hi Marc,

        Great Thread!! Thanks for answering so many PPC questions

        I have one :

        What is you opinion in creating one adgroups for one keywords?

        I have been testing this idea with my automated apps for few months.


        Thanks!
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        • Profile picture of the author marcanthony
          Originally Posted by bimawarrior View Post

          Hi Marc,

          Great Thread!! Thanks for answering so many PPC questions

          I have one :

          What is you opinion in creating one adgroups for one keywords?

          I have been testing this idea with my automated apps for few months.


          Thanks!
          The majority of my ad groups have no more than 2 keywords per group. It makes life much easier.
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      • Profile picture of the author raamanand
        Tracking was the biggest headache... with Google Analytics, it's resolved :-)
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        There are 23 CRITICAL elements on your website that could be KILLING your online business! Get your website analyzed by SEO Experts for FREE and fix these problems ASAP. Request your Website Analysis here.

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        • Profile picture of the author Raych
          My biggest wish is to watch over someone's shoulder as he manages a real campaign. It's difficult to gauge what "the norm" is, for ex., how many clicks without conversions is too many? When do I stop or pause a campaign? I keep thinking that if I stop it now, I may not have given it a long enough run. Those that have been able to make PPC a success have developed certain "metrics" that others do not yet understand. It's hard to hit the goal when you don't know where it is! Of course the goal is to make a conversion, but the question I always ask myself is "am I getting close to the conversion, or am I going in the opposite direction from the conversion?" I hope to find the answers one of these days (sigh!)
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      • Profile picture of the author strauss
        I think buying books on PPC like ebooks or any other books is waste and you will not get the information what you are looking for so if you go through the sites like putonyourgoogles.com and other more on PPC than you can get more info on PPC.
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        To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/

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  • Profile picture of the author polypro
    How do you manage so many ad groups?
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    Computer Repair Specialist

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  • Profile picture of the author Louis Raven
    This is brilliant!!

    marcanthony, Will I also be allowed to view the vid?

    Thank and all the best,
    Louis
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    Business Website Hosting
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  • Profile picture of the author TheNightOwl
    Hi Marc

    You started this thread a few months ago.

    No links to videos that I can see yet.

    Did I miss something?

    Cheers,
    TheNightOwl
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  • Profile picture of the author zarbon701
    I hate that Google makes too many changes.
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  • Profile picture of the author Tim45
    I can't make any money at it, that's my greatest struggle. I always spend more than I make.
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  • Profile picture of the author bimawarrior
    I can't make any money at it, that's my greatest struggle. I always spend more than I make.
    My quick tips is, only bid on ACTION keywords and make sure to put enough time on adding negative keywords

    Yes, you will get less impression, but you'll get more targeted clicks this way.

    Hendra
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  • Profile picture of the author ToddieM
    It seems to me to make more sense to jack up the bids initially to get a higher CTR because of your high position, and then quickly back down your bids after your PPC has been launched.
    Too bad Marc Anthony apparently never got around to making that vid!
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  • Profile picture of the author Gelo30
    Banned
    Having hard time to get a good keywords with a low bid! I don't want to lose money because of high bid that doesn't give me a return of investment.
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