How to do Keyword Research ?

by FrFai
16 replies
  • SEO
  • |
Hello all,

Im noob and stuck in Keyword Research. I just use Google External Keyword Tool for my research. I saw this method in one of Marketing GURUS Video.

Thats how I research.

I found one Keyword on Google Keyword External Tool
Like "satellite tv on pc" and the search volume is 40,500

Then went to Google Search Engine
wrote intitle:"satellite tv on pc" and the competing sites are 19,500

But when I just write satellite tv on pc on Google it founds24,100,000 competing sites for this term.

Should I Target this Keyword ? Is it a correct method for research ?

Need your advise guys !

Regards,

FrFAI
#keyword #research
  • Profile picture of the author jasonmorgan
    Should I Target this Keyword ? Is it a correct method for research ?
    NO

    anyone teaching you to base your keyword research off of google results with or without quotes is an idiot.

    The number of results for a search has nothing to do with the competition for that keyword.

    If you payed money for this information then request a refund asap.
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  • Profile picture of the author FrFai
    Thanks jasonmorgon for your answer.

    Can you tell me which is the correct method ? I dont mind paying for any software or anythin...but need a good keyword research tool
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    • Profile picture of the author ARVolund
      Do a search for market samurai. Very good tool, not cheap but it is a one time charge and you get a free trial to test it out to see if it works for you. I have found that using the keyword research and seo competition modules can tell me if something is worth doing in no time at all.
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    • Profile picture of the author indianlinkbuilder
      Originally Posted by FrFai View Post

      Thanks jasonmorgon for your answer.

      Can you tell me which is the correct method ? I dont mind paying for any software or anythin...but need a good keyword research tool
      Go for wordtracker.
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  • Wordtracker has a feature, that allows you to see how many sites are 'REAL' contenders for the keyword,

    by telling you how many use it in their meta tags and body.

    Jay.
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    • Profile picture of the author MarkR
      First, make sure you understand the difference between keywords in quotes and not in quotes. In quotes matters more. Also make sure you understand the difference between Google's broad match and exact match. Exact match matters more. Same concept as quotes.

      Next, well, there are a few schools of thought.

      Assuming the search volume is there, many used to go by guidelines that says if there's less than a certain number of "competing sites", then it's a good keyword. Some look at allintitle and other factors too. For me, that criteria is way too broad / high-level. Nice to know, but not enough to know.

      Myself, I now just look at the 1) pagerank, 2) inbound links, and 3) age of the 10 sites on page 1 of Google. To me, that's all that really matters....geting on page one. I only have to beat 1 or more of the top ten sites.

      If there are 40,000,000 "competing sites", but the ten that made it to page one are mostly lower pagerank, have minimal inbound links, and are newer sites, then I'm all over that keyword like you can't believe!
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  • Profile picture of the author jasonmorgan
    Just read around the forums. Everyone has their own special way of doing it.

    Bottom line is look at the first 10 sites on page 1. Those are the kids you want to beat. Who cares about the other 22,000,000 sites. If you think you have a shot at #10 then jump in and join the fun.

    My personal top 3 criteria for judging competition are... number of backlinks to a site, quality of backlinks to a site and on-site SEO... title tag being at the top of my list.

    Content, domain name, domain age... 'eh, I don't care about that stuff as much anymore.

    I also like to pick keywords that have high amounts of daily traffic and I'll grind it out until I reach a point where I'm ranked high enough to generate a reasonable amount of traffic. I don't always need to be #1 if #21 brings in enough traffic and money to satisfy my needs.


    *woot! I dug up something I had written a while back about this....

    quotes or no quotes... doesn't matter... it's wrong and doesn't mean anything. It's misleading information based on irrelevant results.

    Google will only return 1,000 page results for any search query.

    Check out page 100 (results 901 - 1000) of your search results to see the bottom feeders.

    Results 1 - 10 of about 507,000,000 for keyword is irrelevant.

    All this is, no matter how you do your search, is a total number of pages indexed that have your search term located on the page, in the title or wherever but it's not an accurate reflection of pages that google feels are relevant for your search term.

    For the keyword "keyword" google may have 507,000,000 pages indexed that contain the word 'keyword' somewhere on the page but the truth of the matter is google only finds 852 pages relevant for the search query "keyword". The total number of competing pages you need to be concerned with for the keyword "keyword" is 852, not 507,000,000.

    This is the case for any search. If a page is not in the top 1,000 search results then the page is in the supplemental results which means google does not find the page relevant or important enough to be included in the actual search results. Pages in the supplemental results are not competition and are irrelevant.

    Also, while google will only return 1,000 max results for any search, generally there are often far less. Many searches will only return a few hundred results.

    Looking at something like Results 1 - 10 of about 507,000,000 for keyword is an awful way to judge the competition for a keyword or phrase.

    Aside from all of that... all that really matters are the sites sitting on spots #1 - 10. If you can't beat them then it doesn't matter if your competition is 20 or 200,000.
    a little blast from the past. enjoy!
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    • Profile picture of the author Yoel Cohen
      Originally Posted by FrFai View Post

      Hello all,

      Im noob and stuck in Keyword Research. I just use Google External Keyword Tool for my research. I saw this method in one of Marketing GURUS Video.

      Thats how I research.

      I found one Keyword on Google Keyword External Tool
      Like "satellite tv on pc" and the search volume is 40,500

      Then went to Google Search Engine
      wrote intitle:"satellite tv on pc" and the competing sites are 19,500

      But when I just write satellite tv on pc on Google it founds24,100,000 competing sites for this term.

      Should I Target this Keyword ? Is it a correct method for research ?

      Need your advise guys !

      Regards,

      FrFAI

      I would focus mainly on the top 10 competitors because in essence you need to beat them.

      1. Backlinks...and where they come from.
      2. On page SEO
      3. Quality content
      Backlinks - When getting backlinks I suggest you go after your competitors backlinks...because after all they rank for those same backlinks.

      On page seo - Make sure that the page you rank for contains A title tag with 65 characters (click catchy and optimized beginning with the keywords you're targeting) - have an H1, H2 and if needed H3 tag try to aim for 600 - 800 words for the ranking page (or check the # of words on your competitors pages - the top 3, and use that as an average) ... make sure you're using alt tags if you have images (highly recommended) and if you can try to use proper html....spiders love that and it helps you rank quicker.

      Content - Create content focused around your keyword and link to the page you are optimizing. Content always helps. When the spiders crawl those pages they see what its about and if you've got a link pointing back to your main article you are trying to rank they understand that the "optimized page" contains more information about that subject or it "compliments" the article they just crawled.

      SEO is more of a feel than exact science. The more you do it the better you get at it.


      Originally Posted by jasonmorgan View Post

      NO...
      .....

      The number of results for a search has nothing to do with the competition for that keyword.

      If you payed money for this information then request a refund asap.
      Jasonmorgan - I agree but to a certain extent....

      Although the # of competing results doesn't always indicate the STRENGTH of competition it does indicate how many websites are indexed and ranked in google's index for that particular phrase.

      If there was a keyword you wanted to rank for and you saw only 17 results in google's index would you target that keyword?

      Originally Posted by jasonmorgan View Post

      Just read around the forums. Everyone has their own special way of doing it.

      .....

      Content, domain name, domain age... 'eh, I don't care about that stuff as much anymore.

      .....
      Very True...domain age and domain name doesn't have too much impact on the rankings (if at all).

      Websites are built every day and very few continue on producing content after one year...Making one year of a websites life a million light years in internet time...

      Backlinks, content and On page SEO should be your goal...

      Good luck.
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    • Profile picture of the author entry
      Originally Posted by jasonmorgan View Post

      Just read around the forums. Everyone has their own special way of doing it.

      Bottom line is look at the first 10 sites on page 1. Those are the kids you want to beat. Who cares about the other 22,000,000 sites. If you think you have a shot at #10 then jump in and join the fun.

      My personal top 3 criteria for judging competition are... number of backlinks to a site, quality of backlinks to a site and on-site SEO... title tag being at the top of my list.

      Content, domain name, domain age... 'eh, I don't care about that stuff as much anymore.

      I also like to pick keywords that have high amounts of daily traffic and I'll grind it out until I reach a point where I'm ranked high enough to generate a reasonable amount of traffic. I don't always need to be #1 if #21 brings in enough traffic and money to satisfy my needs.


      *woot! I dug up something I had written a while back about this....



      a little blast from the past. enjoy!
      "I also like to pick keywords that have high amounts of daily traffic"


      Can you (or somebody else) define some numbers-ranges, in this 'high amount' please, or some ranges.
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  • Profile picture of the author sodevrom
    Hello,
    A handy tool (free) that can help you find some good keywords is thie one from my sig.
    Maybe it helps you. You should also document a bit on how to select the perfect keywords.

    Good luck
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  • Profile picture of the author SteveCThomas
    I agree with focusing on the top ten, maybe even the top three. Do a yahoo search for link and see how many incoming links they have.
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  • Profile picture of the author cool
    Dont despise google free keywords tool because its free, post a video on youtube to give you some advantage over some of the guys you are competing against also it gives you extra traffic , stuff your website with lsi keywords for better ranking
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  • Profile picture of the author AragornStrider
    nice insights....thanks for all the detailed infos
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  • Profile picture of the author GeorgR.
    uhm, OP is not *that* far off because his approach is basically correct.

    I did a quick test with MS and the term in phrase has 891 daily global searches, which equals about 27k searches/month.

    His search "intitle:" is actually good since this is way more relevant than SEOC in my opinion. MS says this term appears in 30k pages worldwide. (Which is pretty low)

    The difference in numbers is rather "normal", probably because he uses a different data center. Let me see..

    This is the actual query MS does:

    allintitle:+satellite +tv +on +pc

    I started to completely ignore SEOC value (means: competing sites in Google) since it really doesnt mean a lot. Intitle: is a better quick indicator for competition.

    Of course, you still have to drill down afterwards and actually examine strength of the first #10 in Google, their PR, backlinks etc. to get a real idea how feasable it is to go for the KW....but *basically* i think his approach is correct.

    "Number of competing pages" means that Google has whatever number of sites for that KW, but if only a few have this actual term in the title AND might be very weak in terms of PR/backlinks...there is a good chance to rank if you have proper on-site SEO. That's how i see it.
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  • Profile picture of the author simpleonline1234
    I will try to save you a REAL headache from this process. Like the first post said it really has nothing to do with how many competiting pages there are in Google. The only competition that you need to focus on is the top ten spots in Google.

    Analyze those sites for backlinks. The name of the game in getting to the top spot in Google is to beat out what ever is in those positions, everything else is garbage.

    I would highly recommend a tool to use called Market Samurai. The keyword research tool is free but everything else is not free.

    Basically you need to jot down a lot of products or keywords and then analzye them to get a keyword phrase....no less than one word but also no more than 4 words long....those numbers vary from niche to niche.

    Analyze the traffic for those keywords...you should want to shoot for 3k a month...sometimes less is okay if the payout is nice.

    Analyze the competition for those keywords in the top ten spots in this order

    1) Backlinks - how many, what quality, anchor text or two way?
    2) On page SEO, keyword in url, title , tags, are they optimized for those keywords or were they accidently ranked for them?
    3) PR - this is not that huge of a deal but gauging this you should take on anything that is PR 3 or less. PR4 and up can be beaten in time but will take longer so see any results.

    See if the domain is available..if not add a word the END of the phrase that fits the search.....review, tips. etc.

    Begin promotion.

    Rinse and repeat.........

    Hope that helps
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