Getting listed in neighboring zip code? - Google Maps

by 8 replies
10
Hello all,

I own a bricks & mortar business in Bel Air, MD which is zip code 21014 and 21015.

THE GOOD:
When someone googles: Widgets 21015 (my zip code)
I'm listed #1 and #2 organically.
I'm listed #2 of 9 in the Google Maps box. (half of the other businesses are in 21014)

THE BAD:
However, when someone googles: Widgets 21014 (the other zip code)
I'm listed #5 organically.
I'm not listed at all w/ just 3 displayed listings in the Google Maps box. (Although I'm #10 if you click "more results")

Any ideas on improving my listing in the neighboring zip code?
#search engine optimization #code #google #google maps #listed #maps #neighboring #zip #zip code
  • google for 10 box seo or 10 box google maps seo. You have a few videos and info on that guy's page that will help you.
    • [1] reply
    • Your meta tags should have neighboring townships. You also want to create backlinks to your site for each township, and you want to have pages that have each township mentioned. Don't do a list of zipcodes, because Google will then simply ignore you, you want to focus on townships, and not try to congregate too many of them in one post - just spread everything out...this is where article marketing with appropriate and variable resource boxes will really work wonders for you.
  • I should mention here, this is how I make my living. I get local places ranked for their keywords locally. That's what I specialize in. Just so I don't come off like some damn idiot that's never even seen HTML before.
    • [1] reply
    • Do you have to have a phone #/address to be listed?
      My business is strictly online however it's an ebay affiliate site so it's possible to set up some pages to search locally.

      thanks
  • Do your keyword research and/or your website analytics data support optimizing for a zip code? My experience is that people search by city, state or neighborhood but not by zip code. I'm curious if this is a regional difference.
    • [2] replies
    • I often type in my zip code when searching for local stuff. For example: chinese food 21014.

      I'm doing ok when people type out the town name, but the zip code that covers half the town doesn't trigger me in that 10-box. I was able to find some 10-box SEO info about renting PO boxes in neighboring zip codes, but that's not going to work for me, since people use the internet to find my location. (And it's a little gray for me.)

      At this point, the plan is to include the neighboring zip code strategically throughout some of my pages and hope the relevancy will eventually cause it to be triggered by the neighboring ten box. Bel Air is mostly 21014, but my business is in the smaller 21015 section.
    • Amy,

      I think it varies by area. In my city everyone pretty much searches by city name but in large cities I think people use zip codes to narrow their results down to what is closest to them, especially for things like restaurants.

      Rhonda
      • [1] reply
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