Getting listed in neighboring zip code? - Google Maps

8 replies
  • SEO
  • |
Hello all,

I own a bricks & mortar business in Bel Air, MD which is zip code 21014 and 21015.

THE GOOD:
When someone googles: Widgets 21015 (my zip code)
I'm listed #1 and #2 organically.
I'm listed #2 of 9 in the Google Maps box. (half of the other businesses are in 21014)

THE BAD:
However, when someone googles: Widgets 21014 (the other zip code)
I'm listed #5 organically.
I'm not listed at all w/ just 3 displayed listings in the Google Maps box. (Although I'm #10 if you click "more results")

Any ideas on improving my listing in the neighboring zip code?
#code #google #google maps #listed #maps #neighboring #zip #zip code
  • Profile picture of the author clau82
    google for 10 box seo or 10 box google maps seo. You have a few videos and info on that guy's page that will help you.
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    • Profile picture of the author Daniel Harken
      Your meta tags should have neighboring townships. You also want to create backlinks to your site for each township, and you want to have pages that have each township mentioned. Don't do a list of zipcodes, because Google will then simply ignore you, you want to focus on townships, and not try to congregate too many of them in one post - just spread everything out...this is where article marketing with appropriate and variable resource boxes will really work wonders for you.
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  • Profile picture of the author Daniel Harken
    I should mention here, this is how I make my living. I get local places ranked for their keywords locally. That's what I specialize in. Just so I don't come off like some damn idiot that's never even seen HTML before.
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    • Profile picture of the author moodykitty
      Originally Posted by Daniel Harken View Post

      I should mention here, this is how I make my living. I get local places ranked for their keywords locally. That's what I specialize in. Just so I don't come off like some damn idiot that's never even seen HTML before.
      Do you have to have a phone #/address to be listed?
      My business is strictly online however it's an ebay affiliate site so it's possible to set up some pages to search locally.

      thanks
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  • Profile picture of the author AmyBrown
    Do your keyword research and/or your website analytics data support optimizing for a zip code? My experience is that people search by city, state or neighborhood but not by zip code. I'm curious if this is a regional difference.
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    • Profile picture of the author cotton9
      Originally Posted by AmyBrown View Post

      Do your keyword research and/or your website analytics data support optimizing for a zip code? My experience is that people search by city, state or neighborhood but not by zip code. I'm curious if this is a regional difference.
      I often type in my zip code when searching for local stuff. For example: chinese food 21014.

      I'm doing ok when people type out the town name, but the zip code that covers half the town doesn't trigger me in that 10-box. I was able to find some 10-box SEO info about renting PO boxes in neighboring zip codes, but that's not going to work for me, since people use the internet to find my location. (And it's a little gray for me.)

      At this point, the plan is to include the neighboring zip code strategically throughout some of my pages and hope the relevancy will eventually cause it to be triggered by the neighboring ten box. Bel Air is mostly 21014, but my business is in the smaller 21015 section.
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    • Profile picture of the author rmholla
      Originally Posted by AmyBrown View Post

      Do your keyword research and/or your website analytics data support optimizing for a zip code? My experience is that people search by city, state or neighborhood but not by zip code. I'm curious if this is a regional difference.
      Amy,

      I think it varies by area. In my city everyone pretty much searches by city name but in large cities I think people use zip codes to narrow their results down to what is closest to them, especially for things like restaurants.

      Rhonda
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      • Profile picture of the author paulgl
        Meta tags have nothing to do with google searches, so
        I don't know what that's about.

        Is that the way people search? By zip code? If it is, I
        guess I have been doing it wrong all along. I type a keyword(s),
        city, state. I would concentrate on that angle. Your content and
        title should reflect your location. One of my dot coms ranks #4
        for a keyword city state. That domain is over 10 years old, has
        very little backlinks, but is nothing but content for that city/state.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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