Would you create an authority site or a lot of blogs/mini sites

14 replies
  • SEO
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Just a question for the more experienced people.

The past hour or so I have found a lot of potential keywords which are all in the same niche. Now I was just thinking about this, if I wanted to make money out of these keywords would it be better to create an authority site? Loads of pages each aimed at one keyword. Or would it be better make several google sniper type blog/sites, where you have the whole site aimed at one keyword?

I am thinking an authority site would be better over time because you could bring in so much traffic and direct it to several products. However having only one page aimed at a competitive keyword would make it harder to compete for the top 10 of google.

One more question...If you have an authority site with lot's of pages and used backlinks to rank one page, does this mean if you want another page ranked you shouldn't backlink from the same source because that source already links to your site? or is it something you should do because it's a different keyword.

Would you then have to create different accounts on your backlink websites so it don't stand out to the mod?

Sorry for the amount of questions...my heads in creative mode so im getting all these ideas that need answers.

thanks a lot in advance ,

Andy
#authority #blogs or mini #create #lot #site #sites
  • Profile picture of the author simpleonline1234
    For me when i go to slap up a site and if I can mine out more than one keyword for a single niche then I use the keyword that gets the most hits and use that as my home page and then i would create seperate pages for the remaining keywords with each page optimized for one keyword.

    As for your second question I wouldn't link your authority site to each page on your new site. Even though Google ranks each page indepently from the site when the bots follow the links they might feel the links are not natural and penalize your site. No one really know for sure but I would just stick with maybe one link from your authority site and link it to your other sites page that needs the most juice and then interlink your site to each other to pass the juice around on the site.
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    • Profile picture of the author ormes21
      Thanks for the info. What you said about the backlinks does sound a lot more "natural" and a better way to go about things.

      Regarding the pages that will not have many backlinks. Would this reduce the chances of that page ranking for its own keyword or will google rank the site depending on relevant content on that page plus the backlinks that hit the rest of the site?

      I guess this is a subject that no one will really know the right answer for sure lol
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      • Profile picture of the author NicheCowboy
        On a long term basis, authority sites are the better investment...as long as you have more than one!
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  • Profile picture of the author Goatboy
    I think the best strategy is a combination of both. My own plan is to have a few main sites that make most of the income and then a number of smaller sites that contribute small amounts. I want multiple avenues so if one cuts me off, I'm not left high and dry.

    Huge sites take a lot of time to build and begin generating cash. Small sites can be put up in a few hours and may begin generating cash reasonably quickly, or they may not, internet success is not guaranteed by size.

    Large sites offer the possibility of returning customers just like brick and mortar stores have. Small sites need to convert highly because there probably won't be repeat sales (who wants to keep returning to read the same single page?)

    Large sites require large work, small sites require small work.

    I just seems to me that the best course is to spread your efforts over a wide front by creating 1 site at a time, building it until it is stable and then creating another site.
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    • Profile picture of the author bgmacaw
      Originally Posted by Goatboy View Post

      internet success is not guaranteed by size.
      You know, I would have agreed with this a year or so ago but now I'm beginning to wonder. The message from Google and some other big dogs is increasingly becoming "go big or go home". It seems if you have a little publicity and Silicon Valley VC money to flash around you can get away with freakin' SEO murder.

      For example, look at sites like Mahalo and TheFind. They're nothing but fancy scrapping engines, nothing but ads and branding. Yet they get tons of Google love.

      Now, if you or I put up a site that was nothing but ads and branding, such as what many do with autoblogging systems and scripts like BANS, POW!!! we're deindexed as soon as Google finds a footprint. If you did it with Adsense, you're likely to lose your account.

      It's starting to make me believe that size matters, maybe a lot more than we think.

      So, yes, I would say create an authority site as your primary but you can also do a lot of quickie niche mini-sites too.
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      • Profile picture of the author Goatboy
        Originally Posted by bgmacaw View Post

        You know, I would have agreed with this a year or so ago but now I'm beginning to wonder. The message from Google and some other big dogs is increasingly becoming "go big or go home". It seems if you have a little publicity and Silicon Valley VC money to flash around you can get away with freakin' SEO murder.

        For example, look at sites like Mahalo and TheFind. They're nothing but fancy scrapping engines, nothing but ads and branding. Yet they get tons of Google love.

        Now, if you or I put up a site that was nothing but ads and branding, such as what many do with autoblogging systems and scripts like BANS, POW!!! we're deindexed as soon as Google finds a footprint. If you did it with Adsense, you're likely to lose your account.

        It's starting to make me believe that size matters, maybe a lot more than we think.

        So, yes, I would say create an authority site as your primary but you can also do a lot of quickie niche mini-sites too.
        You make a valid point, and I think we've all seen instances where websites have gotten away with things simply because the popularity of them is so great that Google has no alternative but to go along.

        The key may be something to do with popularity vs. site size. A big site with lots of traffic would have big authority with the public, and G, being sensitive to the public's surfing habits, would find it difficult to demote or deindex it. Which would mean that the site could get away with pretty much whatever it wanted to.
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      • Profile picture of the author WareTime
        Originally Posted by bgmacaw View Post

        It seems if you have a little publicity and Silicon Valley VC money to flash around you can get away with freakin' SEO murder.

        For example, look at sites like Mahalo and TheFind. They're nothing but fancy scrapping engines, nothing but ads and branding. Yet they get tons of Google love.
        Very true. No evil going on there.
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        • Profile picture of the author ormes21
          WoW thanks a lot for the advice guys,

          bgmacaw, you have convinced me to go for the authority site route. I registered the domain earlier today and I am going to look for some articles writers now to get started on the content.

          Goatboy, I agree with you about balancing it out...I have made a couple of mini sites and managed to get them ranked quite well in google so maybe its time to give an authority site a go.

          I have been thinking about it and I will post 1 article every two days on the blog and hire a article writer who can write and submit articles for me to get approved quicker. I remember waiting a couple of weeks to get approved when I submitted an article myself. Or maybe it just felt that long.
          After a couple a weeks that the site is up will start building backlinks.

          I think I will make the site for products separate and point all the pages from the authority site to that product site. Does that sound like a good move or stupid?
          With the product site I want to create a review site like the one allen says created and shared with us in one of his posts in the private forum. Once the people get on the site the only option they have is to choose a product.
          This also means I could create separate blogs pointing this one so I wont be solely relying on the authority site.

          Anyway its a long way off yet...I wanted to get the authority site off the ground first. I will start ordering some articles tomorrow, I will come back to the thread and let you know how it all goes.

          If anyone could please share some advice on things to do or avoid I would be grateful.

          Thanks,

          Andy
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      • Profile picture of the author searchnology
        Agreed..... if you have the dollars to divesify your traffic from various channels (quite a few of them paid) you can get away with more. Makes sense though as people don't usually (keyword is usually) spend a lot of money for traffic on websites that aren't potentially useful.

        Originally Posted by bgmacaw View Post

        You know, I would have agreed with this a year or so ago but now I'm beginning to wonder. The message from Google and some other big dogs is increasingly becoming "go big or go home". It seems if you have a little publicity and Silicon Valley VC money to flash around you can get away with freakin' SEO murder.

        For example, look at sites like Mahalo and TheFind. They're nothing but fancy scrapping engines, nothing but ads and branding. Yet they get tons of Google love.

        Now, if you or I put up a site that was nothing but ads and branding, such as what many do with autoblogging systems and scripts like BANS, POW!!! we're deindexed as soon as Google finds a footprint. If you did it with Adsense, you're likely to lose your account.

        It's starting to make me believe that size matters, maybe a lot more than we think.

        So, yes, I would say create an authority site as your primary but you can also do a lot of quickie niche mini-sites too.
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    • Profile picture of the author NicheCowboy
      Originally Posted by Goatboy View Post

      I think the best strategy is a combination of both. My own plan is to have a few main sites that make most of the income and then a number of smaller sites that contribute small amounts. I want multiple avenues so if one cuts me off, I'm not left high and dry.

      Huge sites take a lot of time to build and begin generating cash. Small sites can be put up in a few hours and may begin generating cash reasonably quickly, or they may not, internet success is not guaranteed by size.

      Large sites offer the possibility of returning customers just like brick and mortar stores have. Small sites need to convert highly because there probably won't be repeat sales (who wants to keep returning to read the same single page?)

      Large sites require large work, small sites require small work.

      I just seems to me that the best course is to spread your efforts over a wide front by creating 1 site at a time, building it until it is stable and then creating another site.
      I can see Google eventually pushing many of the small "thin" affiliate sites out of indexing...much moreso than they do now.
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      • Profile picture of the author Goatboy
        Originally Posted by NicheCowboy View Post

        I can see Google eventually pushing many of the small "thin" affiliate sites out of indexing...much moreso than they do now.
        That is my expectation also. It is as easy for Google to index a website with 20 pages as it is one with 4 or 5 pages and eventually Google's thirst for authority will shift to view larger sites as more authoritative.
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  • Profile picture of the author jasonmorgan
    My suggestion would be to go with the authority site model but keep in mind that each of your articles on that site should follow a sniper site attitude.

    You can and should promote each of your articles the same as if they were independent web sites.

    This is easier said than done but it can be done. For example, on some of my sites that have hundreds of pages... I'll promote the index and category pages... a category is just a keyword and a category page is a page packed full of content relevant goodness.

    While it would be nearly impossible to promote 200 individual articles, I can promote 10 categories. Yes, you can rank a category page the same as you would rank the index or an article. Tag pages too if you're playing with wordpress.

    The benefit of following an authority site model with a sniper site attitude is the work you put into each of those articles is going to benefit your site as a whole... building up the authority of the site. Before you know it you're the next about.com

    However having only one page aimed at a competitive keyword would make it harder to compete for the top 10 of google.
    Not at all, in fact, the greater your sites authority becomes the easier and faster you'll be able to rank each of those pages / articles.

    Look at how easily all of the pages on other authority sites like Amazon or Youtube rank for stuff without any need for additional off-site SEO work. Of course they are easy to knock off the top but that is only because they aren't putting in any additional off-site SEO into those pages, you can.

    Oh yeah, build a big important site and google may reward you.
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  • Profile picture of the author Fraggler
    Well said Jason. The power you get from the authority of a domain as well as the added benefit of a good internal link structure really pushes a page through the ranks. The medium to long term benefits really out weight the benefit of an exact domain name. You also open yourself up to a long term business model if you brand your website properly and avoid filling it with rubbish.
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  • Profile picture of the author jazbo
    Authority site route is best, but getting a site to the level of what Google sees as a genuine authority means a lot of work - links, good content, relevant outbound links etc over time, and importantly gaining trustrank from your link proximity to other authority and hubs sites within your niche. It is a strategy that could take you quite some time to achieve.
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