Lesson learned: Web Site age affects SERP?
- SEO |
Then as the deadline approached for the product launch, I noticed, I was starting to slip in the SERP... no problem, tweak the SEO... back up in the results... just not quite as high. Another day closer, falling more... tweak up... another day, fall. Well after 10 days, I'm so far down in the results, no amount of SEO or backlinking will help get sales on this product.
SO, what is going on? There must have been existing sites, of age and authority that came on board, and when they added their promos, with the same keywords I used, they automatically positioned above mine. They weren't even in the results previously.
I went ahead then and proved it. I sabotaged one of my slightly older, totally unrelated niche sites with 2 sentences added to the top of the main page content. I did not throw in any other keywords to the site... I simply added the 2 sentences and a link to my falling site. The sabotaged site now greatly outpostions the site I created for the product!
Maybe I shouldn't say lesson learned, because this has now opened up a whole other set of questions. Furthermore, if I really learned a lesson, I would know what to do about it. I'm still going to try to optimize more but backlinks really don't seem to help the urgent need for positioning in a time-sensitive product promotion.
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