How To Find Golden Nugget Keywords

19 replies
  • SEO
  • |
This is something I posted in my blog in 2 parts (don't worry I won't link to it), but I think you guys can handle the whole shabang...

This is the exact strategy I use to find killer micro niches and buyer keywords. A micro niche is a super targeted area of a niche. An example of a micro niche keyword would be: "embroidered baseball caps." The niche in this case is baseball caps, but if you take it a step further you can find these tiny micro niche goldmines.

The Tools

I am going to show you how to find these tiny micro niches using free tools. These are the tools we will be using in this guide:

The Google Adwords Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

While the accuracy of this is constantly being questioned we can still use this tool to aid us in finding micro niche keywords.

The SEO Quake Plugin:

SeoQuake - seo toolbar, plugin, seo extension for Mozilla Firefox

This is a Firefox plugin that shows you loads of data about websites. It will help us determine the strength of competition of the top results.

The SEO Book Plugin:

Free SEO Tools & Search Engine Optimization Software

This is an alternative to the SEO Quake plugin. For our purposes we will be using the SEO for Firefox plugin.
Getting Started

Okay lets open up the Google Adwords Keyword Tool and get started. A good way to find micro niche keywords is to first start with a broad niche. I like to go to either Amazon or Google product search to get ideas flowing. Okay the example I am going to use for this guide is "ceiling fans" so I pop that keyword into the keyword tool and hit "get keyword ideas."

Now a list of keywords comes up with a bit of data. Before we move on there are a few settings we have to change in order for this method to be effective.

The first thing we want to change is the Match Type. The match type gives you three different options, we want to change our match type to "Exact." The reason we do that is becasue we are looking to see how many people are searching for that exact keyword per month. When we look for long-tail keywords we tend to get more exact searches per month rather than phrase or broad. This will drastically lower the number of searches but it will give us a more acccurate idea of how much traffic we can potientially receive.

The next thing I like to do is go over to the dropdown that says "Show/hide columns" and I like to hide the Advertiser Competition, and the Local Search Volume. The local search volume was the search volume for the past month - where the Global Monthly Search Volume is the average searches per month. You don't have to hide the local search volume if your used to doing keyword research with it on thats fine. I just hide it out of habit.

Okay, after we do that you want to show the Estimated Average Cost Per Click (CPC). This will show us how much money the advertisers are willing to bid per click. This is very useful in finding profitable micro niche keywords. If the advertisers think a keyword is only worth 5 cents then you should probably move on to a better keyword.

Finally, I like to Click on "Global Monthly Search Volume" to sort by searches per month, this allows me to quickly sift through the list of keywords and pick out the ones that look good.
Digging Deeper

Now that the settings are all in order its time to start digging deeper into the ceiling fan niche. At this point I open up two seperate notepads, one with potential keywords and one to list keywords I want to dig deeper on. To keep this guide short I chose 3 keywords to dig deeper on:

outdoor ceiling fans
ceiling fan blades
kids ceiling fans

Now these 3 keywords may be great I don't know yet, however, I think I can dig even deeper with these keywords and find some real golden nuggets.

Okay, so I go back to the top and plug in "outdoor ceiling fans."

A keyword that jumps off the page and one that I will definatley check out is "hunter outdoor ceiling fans." Now Hunter is probably a brand name, which means we can't purchase a domain with this keyword in it. We can use it for a bunch of other stuff so I am going to add it to the list to check out. If your not doing this search with me here are the stats for this keyword:

hunter outdoor ceiling fans CPC: $5.41 Searches: 1,000

Other possible keywords I see:

indoor outdoor ceiling fans CPC: $4.67 Searches: 720

Okay now moving on to "ceiling fan blades"

Possible keywords I see:

ceiling fan blade covers CPC: $1.76 Searches: 1,900

Now on to "kids ceiling fans"

Possible Keywords I see:

None!
Finally

Okay now I have a short list of keywords to check out. Normally I would not pick 3 keywords to dig deeper on but I would go through the entire list and find many keywords to dig deeper on. At this point we have a short list of keywords to check out. In part 2 we will cover how to quickly determine the strength of competition of the first page results. See you then!

In part 2 of "How To Find Golden Nugget Keywords" we are going to analyze the competition. Our primary goal is to find a keyword with little competition so we can rank for it quickly and easily. Okay lets get straight to the good stuff!

Remember The Tools?

Do you remember the tools we talked about in Part 1? We are going to be using the SEO Quake Firefox Plugin or the SEO Book SEO For Firefox Plugin, just in case you didn't download them before here are the links:

SeoQuake - seo toolbar, plugin, seo extension for Mozilla Firefox

Free SEO Tools & Search Engine Optimization Software

Download and install one of those plugins right now, don't worry I'll wait ;-)
Keywords

We went through a list of keywords in Part 1 and found a few that might be worth checking out. These are the keywords we found:

* outdoor ceiling fans
* ceiling fan blades
* kids ceiling fans
* hunter outdoor ceiling fans
* indoor outdoor ceiling fans
* ceiling fan blade covers

Now it's time to go through these and analyze each one to determine whether or not we can rank easily for them.
How To Analyze The Top 10 Results

Everybody does this a little bit differently, I am just going to show you how I personally analyze the top 10 results in Google. I look out for "red flags." There are certain indicators I can quickly pick out that will throw up red flags. Red flags are not good and if I see too many I will ditch the keyword and move on. Here are the red flags I look out for:

* The keyword is in the title, description, and URL at the same time
* The pagerank is over 3 with the keyword in the title
* The pagerank is 5 or higher
* The domain age of all the sites is 4 years or more
* There are no PPC ads for the keyword
* The amount of page links (backlinks to that page) there are

Now I want to be clear that some of these hold more weight than others. If I see the keyword in the title, description, and URL at the same time on one result I don't turn away and run - that's okay. However, if I see it for 7 of the results that is not okay. Keyword research is sort of an art form, the more you do it the better you will get at it.

Okay, I am going to go through some of our keywords and either get rid of them or keep them, and I am going to show you my thought process behind each and every one I do so you can get a feel of how to find these tiny golden niches.
Keyword Analysis
Outdoor ceiling fans

Right away I notice there are some PPC ads so I know people are paying for this keyword. This is good because it tells me theres money to be made in this niche.

I notice that the keyword is sprinkled throughout the page, it seems to be in a few titles, descriptions, and URLS. Now that can be okay but some of these sites are aged well and have a high pagerank. These sites don't have a lot of backlinks to the pages which is good but overall I know I can find an easier keyword to rank for. So I am going to move on.
Ceiling Fan Blades

Once again I see some PPC ads straight away so far so good. Okay, the top 2 sites do not have the keyword in the title, description, or the URL so that is a very good sign. But as I scroll down I notice a PR 5 .gov site and an wikipedia PR 4 page. Now, these are only 2 results, even though they are powerful sites if the rest of the sites are weak this may be a good keyword to go after.

Okay, none of the other sites scare me so overall I would personally put this on a green keyword list.
Kids Ceiling Fans

Again, PPC ads pop up so I know there is money to be made in this niche.

I want to take a closer look at this first result. The keyword is in the title, description, and the URL, however, the site is only a PR 1. So I am going to really focus on this for a second. Can I beat it? Well, the domain age is about 2 years old - and I notice that there are 0 page links. I think I can beat this even though the keyword is in the title, description, and URL it is still beat able.

However, look at the second result. Same thing the keyword is in all three spots. But this time the domain age is 10 years. That really makes me flinch and I am going to go ahead and pretend it is not beat able in my mind. It may actually be easy to beat out - but I want to KNOW 100% that I can rank for a keyword before I put it on my green list.

After looking at the rest of the results I don't see much that scares me. There are no super high PR sites to beat out - I see an amazon and a bizrate result both with low PR (for amazon and bizrate) and no page links. I even see a result that is only ranking because the keyword is in the title, description and URL and the site appears to solely revolve around the keyword.

This would go on my green list.

Conclusion

In the interest of keeping this post long enough to explain everything but short enough for you to digest all the information I am going to stop here. I will however, expand on these ideas in future posts. I would have made these into a video - and I will at some point - but I just switched over to linux and I am still getting used to everything. I hope you guys learned something here today, feel free to ask any questions you may have!
#find #golden #keywords #nugget
  • Profile picture of the author KatyaSenina
    You've read my mind... I was wondering how to spot the "red flags". I'm glad you came with a clear explanation. Thank you.
    {{ DiscussionBoard.errors[1665734].message }}
    • Profile picture of the author Paul Roekle
      Originally Posted by KatyaSenina View Post

      You've read my mind... I was wondering how to spot the "red flags". I'm glad you came with a clear explanation. Thank you.
      Your welcome KatyaSenina - these are the red flags that I personally seek out - others may have their own way. I know a lot of people like to look at the amount of competition by using intitle:"keyword" as well. But I guess everyone develops their own method of keyword research.
      {{ DiscussionBoard.errors[1665753].message }}
  • Profile picture of the author Shinxware
    You just earned a place in my bookmarks, good job!
    And thank you for the advices!
    Signature
    "There ain't no chains strong enough to hold me - Ain't no breeze big enough to slow me
    Never have seen a river that's too wide - There ain't no jail tight enough to lock me
    Ain't no man big enough to stop me"
    JJ Cale - I'll be there
    {{ DiscussionBoard.errors[1666211].message }}
  • Profile picture of the author Zeus66
    That's a great little tutorial, Paul. Nice post! We need more like this.

    John
    {{ DiscussionBoard.errors[1666239].message }}
  • Profile picture of the author warrick
    Hey Paul, very impressive! A bit lengthy but necessary for easy to understanding! I personally use the intitle:"keyword" as well. Thanks for the great advice!
    {{ DiscussionBoard.errors[1666256].message }}
    • Profile picture of the author Joe118
      Very nice process for identifying the red flags. Everyone doesn't have to use the same parameters, so modify it if you don't like something. The point here is to have a system and stick to it so you can evaluate a situation in a consistent manner.

      THANKS PAUL!
      {{ DiscussionBoard.errors[1666629].message }}
      • Profile picture of the author hugofortin
        Hi,

        Thanks for the information!

        Hugo
        Signature

        Are you FRUSTRATED because you have no LEADS for your MLM company? Don't make any MONEY from your MLM company? If you have answered YES to these questions, please visit my blog for advices on how to have leads and make money in this Industry.
        http://hugofortin.com/

        {{ DiscussionBoard.errors[1666648].message }}
  • Profile picture of the author Sparhawke
    Thanks, the people in this forum never cease to amaze me with their genorosity
    Signature
    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
    {{ DiscussionBoard.errors[1666710].message }}
  • Profile picture of the author Paul Roekle
    Thanks for the feedback, I'll post more in depth guides once I figure out how to properly screen record and edit videos in Linux. There are just some things that are easier to show rather than tell.
    {{ DiscussionBoard.errors[1667106].message }}
  • Profile picture of the author Paul Roekle
    I guess I should have added a quick warning for those who are using SEO Quake:

    If you analyze too many keywords at once you will get IP banned from Google and possibly Yahoo for a few hours.

    If this happens don't freak out - you will not be able to access the site for a matter of hours - however, it is not permanent.

    I suggest doing your keyword research in batches. About 5 at a time. After doing 5 do something else for a few minutes before returning to work. This can be frustrating if you develop lists of hundreds of keywords. SEO for Firefox will not send multiple requests at once but you will have to manually click on the PR, domain age, and backlinks. This is why I suggested both plugins.

    -Paul
    {{ DiscussionBoard.errors[1667328].message }}
    • Profile picture of the author FredFarnes
      Yeh, that's a pretty good summary of the process.

      Good post!

      FYI, even with all the analysis, there will be surprises. You can rank well for some keywords that you didn't expect, and the most "sure-fire" ones will fail you from time to time. Also, it's surprising how much traffic comes from searches that we didn't even intend to target!
      Signature

      So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

      {{ DiscussionBoard.errors[1667355].message }}
      • Profile picture of the author Burtgummer
        Don't have time to read it now.....but I've got something to look at after I get back from class tonight!
        Signature

        “Today's scientists have substituted mathematics for experiments, and they wander off through equation after equation, and eventually build a structure which has no relation to reality.” -Nikola Tesla

        {{ DiscussionBoard.errors[1667471].message }}
  • Profile picture of the author Mohammad Afaq
    Ahhhh too long I will read it later though.

    BTW, I just use Market Samurai for all my research and sometimes Keyword Blueprint and I find it easier that way.

    Still I will look out if I find something new. I'm always in the hunt of knowledge
    Signature

    “The first draft of anything is shit.” ~Ernest Hemingway

    {{ DiscussionBoard.errors[1667521].message }}
    • Profile picture of the author Paul Roekle
      Originally Posted by mohammad111 View Post

      Ahhhh too long I will read it later though.

      BTW, I just use Market Samurai for all my research and sometimes Keyword Blueprint and I find it easier that way.

      Still I will look out if I find something new. I'm always in the hunt of knowledge
      I have market samurai on windows - but since I made the switch to Linux on my desktop I cringe at the thought of using windows again - even for keyword research. However, if you have market samurai it certainly makes things a lot easier. They do get their data from Google Adwords Keyword Tool so it is essentially the same thing - just a bit less convenient (doing it manually).
      {{ DiscussionBoard.errors[1667559].message }}
  • Profile picture of the author Marketstriker
    +1 positive feedback.
    I use Google Adwords Keyword Tool and some others. Thanks for the new tips. God bless this forum for generosity. lol
    {{ DiscussionBoard.errors[1667595].message }}
    • Profile picture of the author Paul Roekle
      Originally Posted by Marketstriker View Post

      +1 positive feedback.
      I use Google Adwords Keyword Tool and some others. Thanks for the new tips. God bless this forum for generosity. lol
      Thanks, more to come soon enough!
      {{ DiscussionBoard.errors[1668035].message }}
      • Profile picture of the author idimyself
        Thank you Paul, this is such a helpful bunch these worriers are, lol
        {{ DiscussionBoard.errors[5882106].message }}
  • Profile picture of the author celente
    This is awesome post, and I had to re-read it as I have about 2 ideas from your tutorial.

    Great stuff.
    {{ DiscussionBoard.errors[5883503].message }}

Trending Topics