1st PPC campaign

by 10 replies
12
I'm a newbie in this biz. Just started my first PPC campaign, let's see if I make break even...

Could you experts comments on this: which you prefer better 1. use popular keywords OR 2. use not so popular keywords with less competition.

which convert better for your experience?
#search engine optimization #1st #campaign #ppc
  • Go to Adgooroo's site and download their ebook. There are some interesting statistics in it on just that scenario.
    • [ 1 ] Thanks
  • Neither of your options. I'd use the keywords that describe my product.
    • [ 1 ] Thanks
  • use keywords that will convert well.. but it needs some testing..its always testing..
    • [ 1 ] Thanks
  • I was testing this PPC campaign on Weight Loss product with following results:

    CTR 0.11% and 374 hits -no sales. Does in this niche in average 374 hits convert some sales? I'm thinking is the product bad or landing page or...where is the problem...
    • [2] replies
    • Your CTR is very low...even in competitive markets I get around .60-.80%.
    • If your CTR is low, then look at your PPC Ads since not many people are clicking on your ads. Are they relevant and dDo they relate to your keywords? You need to have a strong title possibly with the keywords in the title, and a good call to action.

      If for example you had a good CTR, but still got no sales, then I'd look at the landing page as that man not be pre-selling the product all that well.

      Everything is a continuation.... your keywords ---> Ads ---> Landing page... it all needs to be a relevant continuation.

      P.S. - I normally give around 500 clicks to see if the product is worth taking further.
  • I re-launch PPC within short time, and pay special attention to relevant, but not so many keywords..let's see
  • I believe this product is crap -no sales. Okay this one was my first PPC and product to try on now I will make a new product (instead of being affiliate) in this niche and already launched other to CB and re-run PPC -let's see how it goes now!
  • Maybe it's not crap. Maybe the sales page is crap. Have you used the product yourself? Also, how many clicks have you sent to the affiliate? You can't judge it's no good by a handful of clicks, you need dozens, hundreds even.
    • [1] reply
    • Over 500 clicks -no sales. The salepage is "used", at least it will need some improvement (too long time the same in market)
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    1st PPC campaign

    I'm a newbie in this biz. Just started my first PPC campaign, let's see if I make break even... Could you experts comments on this: which you prefer better 1. use popular keywords OR 2. use not so popular keywords with less competition.