Yahoo Search and Bing

by JDSalinger Posted: 16 years ago 4 replies

I am looking to expand a few big campaigns from Google Adwords over to Yahoo Search and Bing. I am looking at Yahoo right now and it appears they do not have the nomenclature of exact match and phrase match. For those who are experienced with YSN, does it not allow these features and is the same with Bing as well?

I also noticed that Yahoo Search only allows targeting to US and Canada and it seems if I want to show my ads in the UK and Australia, that I would have to register again at those abroad sites? Is this correct?

Beyond these two wrinkles, what other differences should I expect to find from Yahoo Search and Bing compared to Google Adwords besides the obvious difference in traffic of course?

#search engine optimization #bing #search #yahoo

JDSalinger 16 years ago

I am also curious if anyone knows how much of time delay there is before the stats show. Is it several hours like Google Adwords or is it 24 hours?
rspadi 16 years ago

yahoo uses the advanced matching type (by default), which is the equivalent of Google broad match and there is also standard match - the equivalent of Google exact match.

On MSN you have broad, exact & phease match - as in Google.
Oling 16 years ago

I would also like to know about this I would like to in on Yahoo and Bing too. I would be following to see if it does any good for my sites which for the most part I used Google.

Thanks
- [1] reply
- JDSalinger 16 years ago
  
  Oling,
  
  Google has about 70% of overall searches and Yahoo and Bing combined make roughly 20 to 25% of the searches. In the UK, Google is even stronger. If you are marketing in the US, I think you could get some extra traffic from them but would avoid it if you are marketing in the UK.

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Yahoo Search and Bing

JDSalinger • 16 years ago • 4 replies

I am looking to expand a few big campaigns from Google Adwords over to Yahoo Search and Bing. I am looking at Yahoo right now and it appears they do not have the nomenclature of exact match and phrase match. For those who are experienced with YSN, does it not allow these features and is the same with Bing as well? I also noticed that Yahoo Search only allows targeting to US and Canada and it seems if I want to show my ads in the UK and Australia, that I would have to register again at those abroad sites? Is this correct?