Surefire Strategy to Establish Your Campaign
- SEO |
Sometimes, we fail to realize that this is a business and a business must be maintained and controlled through the eyes of the beholder (you ). You are the foundation of your online business no matter what anyone says or thinks. You are the one who controls the vision of how things are really going down and how big of a splash you really want to make in the online world.
Now, with this being said, in order to be successful you must establish yourself. Lets use the company Apple for example: Why is Apple so successful? What makes their products so great? Why do they get to literally plow in the cash with such ease?
Its actually quite simple, and you can easily incorporate the same thoughts and greatness Apple harnesses into any of your campaigns and products.
Ok, lets think how Apple does for a minute and apply it to our campaign:
Apple is great because they have a killer team of some of the greatest minds in the world, but more importantly, they have one of the strongest vision a company has ever had and ever will. You must have that vision for your business. This is where you have to step in within your market and be top dog, like Apple has in the electronics/music player industry by making sure your products and website are the best quality. But most importantely, you must be unique and make yourself stand out in some way or you will just be another online marketer.
But it goes a bit deeper than that.... Apple is able to do so because they are dedicated in every aspect of their vision. Think about it. Apple has topline marketing schemes, some of if not the best software and hardware out there, and undoubtedly some of the most fascinating products ever known to man. Not to mention some of the smartest people in the tech industry. I can go on for quite a while, but you get the point.
Sure, Apple might not get the most votes for the laptops they put out or even the software they develop, but the Ipod stands alone in its own world. Nothing (atleast popularity and word of mouth) compares because they have established that from the beginning in the music player industry. They simply saw an opportunity and took heavy advantage of it.
Apple has been around for quite a while, and the Ipod was far from their first product or software. Establishment in your market is of huge importance and you can do the same thing Apple has done with your campaign with a bit of tweaking and hard effort.
Remember, you don't have to reinvent the wheel at all, even though this is something Apple does very well. You simply have to spot potential, apply aspects that are important and targeted within your market, and think of a unique way to establish yourself and stand out. Then you can innovate. Make what you offer unique and different, much like how Apple does.
Now keep in mind: In order for any of this to be even remotely effective, you have to want to be a powerhouse within your market. It might take some time, but be creative and unique and you will go far. Think of ways to position your product to where it will be so different that people have to come to ONLY your website to get it. Talk about establishment. Think about that. You must have a VISION of your online business and where you want it to be. Just think like a CEO with a great vision and you will go far.
Let me know what you guys think
BD
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tjcocker -
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