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Would ranking a product page on Amazon be difficult?

by Dexx
5 replies
  • SEO
    • |
Hey All,

In terms of SEO etc. how difficult would it be to rank an amazon product page well for a keyword vs any other Web 2.0 websites?

i.e. if I create a product "Video Marketing for Business"

and generate regular backlinks to it etc.

Would it be easier, harder, or similar to trying to get say a Squidoo page or YouTube video ranked on Page 1 for such a keyword?

Or would the authority power of Amazon and the multiple backlinks from related pages etc. back to the product help boost the SEO power of the page?

~Dexx
#amazon #difficult #page #product #ranking
  • Profile picture of the author paulgl
    Dexx, are you talking about trying to rank for a specific product, or a page of
    products in a niche?

    If you are trying to rank a page for a specific product that is on amazon,
    it would be dang difficult. Plus, everybody has a website, so the author
    or group would probably be hard to outrank as well.

    If I read your question as, let's say products that rank high on amazon,
    the question is yes!

    I have an electric heated socks lens that ranks higher than products on amazon.
    It's actually #2 on yahoo. But google loves amazon and the company that
    makes them. I rank one or two slots below a big manufacturer of heated
    electric socks, but above amazon.

    In fact, one of my blog posts about electric socks ranks very high on google,
    with a link to the lens. Free blogger, no less.

    A couple of weeks ago that lens was rocking as the country was freezing.

    So the answer is yes if it's a category.
    A "probably not" for a specific product by brand name.

    Using my heated electric socks example, I would not outrank a specific
    brand name product. Example, if someone searched for heated electric
    socks or some variation, I may come out on top. if someone did a search
    for thunderbolt electric socks, amazon or thunderbolt would come out
    on top.

    I tried to get my beatles rock band lens at #1 or at least on the first page,
    but no such luck.

    *Funny thing, I just checked again for me, and a tweet I did about those
    electric socks actually came out #2 on the second page! Too funny!

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Dexx
    Hi Paul, sorry I should clarify...

    I will soon be having my OWN product on Amazon, a book actually, and I wanted to know if it being on Amazon would give me an advantage for the keyword phrase I'm going after vs it just being on just any old social media website.

    So would my product page on Amazon for (as an example) the keyword "Video Marketing for Business" have a better chance of ranking #1 vs. someone who created a Squidoo page with that same keyword phrase?

    I figure the fact its on Amazon would mean I could go "balls to the wall" with backlinks to that Amazon page without too much worry of Google sandboxing it as the page would probably get hundreds of thousands of instant backlinks from Amazon anyways (as related product links and links with the category pages themselves)

    Thoughts?
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    • Profile picture of the author paulgl
      That's pretty cool! Good luck with the book.

      Creating backlinks won't get you sandboxed.

      If amazon has your book in their files, not much need to do anything,
      I would think. If that is the title of your book, then anyone doing a
      search for books on video marketing for business, the amazon page
      should readily popup near the top, no muss, no fuss. I just did a
      search on google for books video marketing for business, and of course
      a book on amazon came up. If your title was more unique, it probably
      would not require anyone to include "book" in the search.

      If you are looking to beef up sales, I would do squidoo, blogs, etc. with
      links to your amazon page.

      Amazon will never be sandboxed or deindexed.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author R. Shawner
        Hi Dexx,

        I definately think it would be easier to rank the amazon site. I did some analysis on amazon books pages and have seen that close to all product pages that were created before the last PR update gained quite a nice PR from 1 up to 5.
        All this comes from the internal linking structure alone so there are no backlinks to that pages. In addition all those internal links carry the anchor text of your book title, giving this page even more relevance and power for ranking. This alone should give you a jumpstart in your SEO efforts.

        Additionally, if your keyword is in the book's title all the important factors for onpage SEO are fulfilled.

        Also from a non SEO perspective Amazon has some major advantages. I think people are more likely to purchase right away from amazon due to their brand authority. And if your book is really good, it will automatically get good reviews, which is a hands off marketing tool by itself. I don't think that preselling through a Squidoo lense upfront would cover the loss of traffic not clicking through to your amazon page from your lens as I find there are quite a few distractions on squidoo lenses (Adsense etc.).

        But if you are willing to put the effort in, I have to second Paul's oppinion, you should try to get a whole authority hub into the google top10. Creating Blogs, web 2.0 sites, maybe articles etc. all linking back to your amazon page, and also backlink those so you can completely dominate the top10and cash in big time.

        I hope I could give you some insights.

        - R. Shawner
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        • Profile picture of the author MayaLocke
          When you list it pay particular attention to the title, brand, manufacturer, try to use keywords in *all* of those fields. There is a pretty good "tutorial" on how to do it when you are in Amazon SellerCentral.
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