.info Domain With 246,000 Unique Exact Phrase Searches

by mejohn
21 replies
  • SEO
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I just picked up a .info domain, which, according to Google Keyword Tool has 246,000 monthly searches for the exact phrase search. Most of the searches are not in North America. I have limited experience with Worldwide SEO. Thus far I have mainly focused on North America.

How well do the .infos rank worldwide?
#246 #domain #exact #info #phrase #searches #unique
  • Profile picture of the author RebeccaL
    A .info has as much chance as ranking well as a .com if it has quality backlinks and quality content. In the past few days I've noticed .info's on the first page when I've been searching for random things.

    Sounds like you've picked up a winner.
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  • Profile picture of the author mejohn
    Thank. I asure hope so. I stumbled on it accidentally
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    • Profile picture of the author howinfo
      We developed an info domain and it did so good that we are working on it full time now. Info domains are becoming increasingly popular and good info domain is very hard to find so if you got one do not hesitate to use it.
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  • Profile picture of the author VaultBoss
    Originally Posted by mejohn View Post

    I just picked up a .info domain, which, according to Google Keyword Tool has 246,000 monthly searches[...]
    How well do the .infos rank worldwide?
    Buddy, you've got yourself a treat! Good for you...

    You will hear many people 'teaching' others that .info domains are the worst of the worst, etc... That you should focus only on .com domains and so on...

    This is simply untrue!

    All tld's are equal for SE's. Websites (actually pages) are ranking - none will rank better than another, based on the tld's.

    There is, indeed, a slight difference, regarding traffic.

    There are still visitors who will try to type in a website name directly on the address bar and they may add the .com inadvertently at the end, even if they have in mind your .info domain.

    But just the same, there are many others who, knowing the website already, instead of typing it into the address bar, they will use the search box.

    IF you manage to rank well and say... outrank the same domain name but .com tld... you may get more from those search box typists than you would lose from the address bar ones.

    Others will tell you that IF you will try to sell it, then you will get less money for it.
    Although based on a crazy assumption, this may be indeed true, though, unless you will try to sell it after already building good traffic, rankings and make money (with proofs) with it.
    This will happen because of those many other people who were 'told' that .info's are less valuable than .com's. This is hard to change.
    Especially if you're trying to sell them a .info domain and try to teach them the idea of 'same value' at the same time... tricky, huh?

    I'd say... the reverse is very valuable. If you want to BUY a .info domain, he, he... pretend you think it is just not as valuable as a .com might have been... :p Maybe you'll get yourself another treat?

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  • Profile picture of the author intelinside
    As stated by others, .info or any other TLD's don't make any difference from SEO point of view.

    I have few websites with .info which are in top 10 for very competitive keywords with PR 3+ so it is just a myth that .info doesn't rank well.

    Just do a good onpage optimization, backlinking and you are on your way to the top.
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  • Profile picture of the author ramprof
    OK I will once again chime in here with the truth.

    Sorry, but the truth is that Google at least has always factored TLD into their algorithm. They favor .edu and .gov domains for example. Last year they dumped ALL .info domains from the index for a day or two (don't remember how long but you can look it up).

    In addition, Matt Cutts has alluded (not flat out said) to the fact that Google considers some TLDs spammy (see Google Temporarily Purges .info Domain Names | SEO Book.com and Matt Cutts Does Domain Roundtable | SEO.com).

    BTW - it would be nice when people post "facts" or the "truth" that they back it up with some evidence.

    You might get a .info to rank well. Heck I can get the most spammy Black Hat site to rank well for a time. But given that so many people use .info domains for spam and black hat sites, Google can decide tomorrow to either ban them completely or severely penalize them (probably more likely). So, if you are planning to build a business for the long term you might want to think twice.
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    • Profile picture of the author bgmacaw
      Originally Posted by ramprof View Post

      BTW - it would be nice when people post "facts" or the "truth" that they back it up with some evidence.
      It would be nice if you actually took the time to search for threads in this very forum that explained it in detail already rather than spouting off a bunch of 2nd and 3rd hand cargo cult SEO.
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    • Profile picture of the author Fraggler
      Originally Posted by ramprof View Post

      OK I will once again chime in here with the truth.

      Sorry, but the truth is that Google at least has always factored TLD into their algorithm. They favor .edu and .gov domains for example. Last year they dumped ALL .info domains from the index for a day or two (don't remember how long but you can look it up).
      That isn't truth or fact. That is your opinion.

      One of the reasons that .gov and .edu domains always rank well and are hard to topple is because they are usually sites full of reference material that most industries refer to for research and information. This means quality sites are using and referencing material from these locations. This gives them extremely strong trust and authority on many different subjects. Google favours these sites not because of their domain extension but because of their web presence.

      Understanding this and studying these sites is one of basic principles of off-site and on-site SEO that should be adapted to your own sites. Saying they get an artificial boost because of the extension is ignorant but to preach this as fact is unbelievable.

      As said above, this has been discussed so many times.

      Originally Posted by ramprof View Post

      BTW - it would be nice when people post "facts" or the "truth" that they back it up with some evidence.
      Many many people have success with .info domains, myself included. I have .info domains that outrank .com .org. .edu .gov sites. The people who cannot get them in the top 10 of Google will have the same problem if they were trying to rank a .com or a .edu.
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      • Profile picture of the author ramprof
        Originally Posted by Fraggler View Post

        That isn't truth or fact. That is your opinion.
        No, not my opinion - see the sources I cited.

        Originally Posted by Fraggler View Post

        One of the reasons that .gov and .edu domains always rank well and are hard to topple is because they are usually sites full of reference material that most industries refer to for research and information. This means quality sites are using and referencing material from these locations. This gives them extremely strong trust and authority on many different subjects. Google favours these sites not because of their domain extension but because of their web presence.
        Yes, that is true to some extent. But it is also because these domains are restricted - not everyone can register one.

        Originally Posted by Fraggler View Post

        Understanding this and studying these sites is one of basic principles of off-site and on-site SEO that should be adapted to your own sites. Saying they get an artificial boost because of the extension is ignorant but to preach this as fact is unbelievable.

        As said above, this has been discussed so many times.

        Many many people have success with .info domains, myself included. I have .info domains that outrank .com .org. .edu .gov sites. The people who cannot get them in the top 10 of Google will have the same problem if they were trying to rank a .com or a .edu.
        Yes, and just as many people (if not more) outrank .info domains. Again, your (or my) personal experience is not evidence!
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  • Profile picture of the author tjcocker
    Google is in the business of providing relevant search results. If they dumped all the .infos they could no longer provide the best search results, and so they would ALL come back. Pretty stupid to ignore them, as they are just as likely to be crap sites as much as .coms or any other TLD.

    A quote from the above link: "He said that TLD doesn't matter-that's the way Larry and Sergey originally designed the Google algorithm. The algorithm doesn't care where the page is located, it's all about pagerank (LINKS) of the particular page. At the end of answering this question he did admit that they might have started to look at particularly cheap (and spammy) TLDs differently than other TLDs-or they might start considering TLD in their algorithm if they're not already doing so."

    So they might start doing something, maybe... I've noticed .infos seem take a few weeks longer and a few more links to rank than other TLDs, but that's it. I've tested this on about 25 .infos compared to 15 other TLDs. Not scientific, but neither is anything Matt Cutts says. That doesn't mean I'm going to ignore a great exact match if it's a .info.

    In less than 6 months several of my .infos were given PR3s and PR4s and below. I got one PR4 for the other TLDs and the rest went up to PR1. Again, this is just my unscientific findings, but I learn from personal experience, not something someone else says is truth.
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  • Profile picture of the author Fraggler
    Yeah they are restricted. That has nothing to do with Google favouring certain TLD extensions which you think is "the truth".

    Here is a quote from one of your sources for your own reference:

    The question came up about whether it matters which TLD (top level domain) you're using. For example, do .com domains carry more weight than a .net, .us, .info, etc. He said that TLD doesn't matter-that's the way Larry and Sergey originally designed the Google algorithm. The algorithm doesn't care where the page is located, it's all about pagerank (LINKS) of the particular page. At the end of answering this question he did admit that they might have started to look at particularly cheap (and spammy) TLDs differently than other TLDs-or they might start considering TLD in their algorithm if they're not already doing so.
    No where does he say they favour .edu or .gov over others. Matt Cutts also never stated that .info are penalised. They said that they might.

    Your SEOBook reference is one persons account. In the comments you have people saying they were affected, others saying they weren't. Others saying their .com was also dropped at the same time and reappeard. Hardly fact.
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  • Profile picture of the author mejohn
    What would you say a .info domain with 246,000 exact phrase monthly searches is worth?
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    • Profile picture of the author GuerrillaIM
      Originally Posted by mejohn View Post

      What would you say a .info domain with 246,000 exact phrase monthly searches is worth?
      About $5 perhaps.

      Although if it's in a hot niche then you will be able to sell it for more.
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  • Profile picture of the author GuerrillaIM
    Just because you have the keyword in the domain doesn't mean you will rank for it. In my opionion having a domain name that will make searchers more likely to click my result is much more important than having the keyword in it. If I can do both then great. If not I just create a sub folder or page name that contain the keyword.
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  • Profile picture of the author Trent Brownrigg
    I'd say you found yourself a winner! I'd still rather have the .com version of it but nothing wrong with a .info as long as you develop it properly.
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    • Profile picture of the author oliverwinston
      Congratulations on finding a great .info domain. Don't let all the confusion about .info domains scare you. We and many others have .info domains all over the first page of Google and it's about quality content, so focus on great content and you will be able to turn those exact searches into cash.
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  • Profile picture of the author Ryan6
    It is great to see so much support here for the (.info) TLD.

    I have had no issues with mine hitting the first page and gathering PageRank.

    Mejohn: If you need an example of a (.info) ranking well in a competitive field, then head over to Google.com and type "Pagerank" in there and you'll see a second spot listing (actually opens into third as well); It's even beating an official Google page that sits just below it. Best of luck with your site!
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  • Profile picture of the author GuerrillaIM
    The TLD has a lot to do with what country the domain is shown to. If you use a .co.uk domain you can get to #1 for a keyword with just 1 or 2 links when there are american sites with hundreds of links.

    .info isn't specified to any particular country by default so this will provide a certain unique behaviour, unless you go into google webmaster tools and set the country you wish to display to.

    Good thing about google is there are lots of sites with #1 ranking for same keyword, just different factors come into play.
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  • Profile picture of the author mejohn
    So far, I have found it a bit more difficult to rank than .com, .org, and .net domains I have managed.
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