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Ad words vs Facebook Ads

by Aussie_Al
13 replies
  • SEO
    • |
Who rates what the best?

I have used them both and am currently paying $0.07 CPC on both Services

I have got great traffic from both but am still finding I get more buyers per click with Google than I do with Facebook

I know right now everyone seems to be jumping ship to FB ads - but what do the warriors who have used both got to say on this subject?

Thanks!
#ads #facebook #words
  • Profile picture of the author imintern
    I have got great traffic from both but am still finding I get more buyers per click with Google than I do with Facebook
    No wonder.

    I too believe Google will always send much more targeted traffic than Facebook or any other site for that matter. We still search Google when we want any information about anything. How many of us think Facebook as a source of information.

    Currently Ryan Deiss is promoting a product where he explains why you should dump Google (both organic search and ppc) and resort to Facebook Ads for "targeted traffic". Many gurus who are promoting the product followed the suit. I think all of our inboxes are flooded by mails with subject lines like - "Google sucks!" , "Facebook owns Google" , "Google admitted that they fear" etc. etc.


    But I am not convinced.

    What do you warriors think? Does Facebook score higher than Google when it comes to targeted traffic?
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    • Profile picture of the author Aussie_Al
      Originally Posted by imintern View Post

      No wonder.

      I too believe Google will always send much more targeted traffic than Facebook or any other site for that matter. We still search Google when we want any information about anything. How many of us think Facebook as a source of information.

      Currently Ryan Deiss is promoting a product where he explains why you should dump Google (both organic search and ppc) and resort to Facebook Ads for "targeted traffic". Many gurus who are promoting the product followed the suit. I think all of our inboxes are flooded by mails with subject lines like - "Google sucks!" , "Facebook owns Google" , "Google admitted that they fear" etc. etc.


      But I am not convinced.

      What do you warriors think? Does Facebook score higher than Google when it comes to targeted traffic?
      Yeah I watched Ryans videos too - I do get traffic from FB decent traffic and at a fair price (IMHO) but less customers than I do from Google
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      • Profile picture of the author searchnology
        Logically, I don't think FB (or any other search engine alternative) will ever perform better than Google. Google users are actively looking for what you have to offer and are therefore the most qualified. FB users probably glanced at your ad in between their mafia hits or farm tending. From that perspective it's the same as CPM banner advertising which also doesn't perform as well as Google.
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  • Profile picture of the author suntuu
    not for me , i've been testing out facebook PPC , and never got good results yet.

    For mastering facebook PPC , you definitely need lots of testings , and thus lot of money to spend beforehand.

    so i would stay mostly with adwords , and side by side do small testings with facebook, just to figure out what works there and how .
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  • Profile picture of the author Onur Ibrahim
    I have set up hundreds of Facebook ad campaigns over the past couple of years and in my experience the conversion IS better than Google BUT only for new products or at least Ads that target differently.

    Facebook burns niches very quickly so if someone else is promoting the same product on Facebook and to the same Demographic you should look elsewhere. However if you have something new or you want to test who is responding to your advertising then Facebook is a great source of investment before going to Google/Yahoo ppc or similar.

    I have often used Facebook Pre-Media Buy to test my Demographics. This was a successful and cheap way to find my best target market.

    You should also look at other Social media advertising sites like MySpace, Ning, YouTube etc... All of these guys can also provide you with Social Media Advertising.
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    • Profile picture of the author Aussie_Al
      Originally Posted by Onur Ibrahim View Post


      You should also look at other Social media advertising sites like MySpace, Ning, YouTube etc... All of these guys can also provide you with Social Media Advertising.
      Never thought of Youtube ads - thanks for the heads up on this!
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      • Profile picture of the author paulgl
        They are two completely different programs, just happen to be
        both PPC, although you have the option of CPM on facebook.

        Google runs your ad on search results, adsense pages, and every
        other service google owns. That's billions of potential customers.

        Facebook runs your ad on facebook.

        It is not a very good comparison.

        Instead of facebook, I would find a very high-traffic site
        that was useful for my niche and buy ads on it.

        Facebook has the potential to gobble up some other sites and
        expand, but only in the last couple of months have they even
        had a positive cash flow. That's a long way off.

        I've always said, if you want to socialize, use social websites. If
        you want business, use a business.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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        • Profile picture of the author Aussie_Al
          I normally run my FB ads as PPC and once I find what converts best I switch them over to CPM

          That keeps the price nice and low
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          • Profile picture of the author Sipboy3000
            In my honest opinion, I don't think this is an apples to apples comparison.

            Facebook is very targeted, but very narrow as well. Once you have targeted a particular niche on FB, you will have to come up with a different offer to get their attention again.

            Google on the other hand is very wide and there are tons and tons of inventory available for you to target.

            I have been able to be successful using both platforms, but I think they both present different issues and you should really understand your market as well as the platform you are using to reach them.

            The Gurus are always going to pitch something as "The New Hot Thing" because that is what sells products.

            In reality anytime you can get in front of your target audience regardless of how you do it or what channel you use, it's just a numbers game.

            The better you are at closing the sale, the more money you will make.

            Of course if you can't convert any of them into buyers, you're dead in the water anyway.

            It's simple as this: Traffic + Conversions = $$$

            Then there are two things to worry about:

            1. If you can get the traffic cheaper than it cost to convert it, you will make money.
            2. Or you can focus on increasing your conversions and not focus on how cheap the the traffic source.
            It's not rocket science.

            The gold is in the data.

            You have to be willing to spend money when buying traffic to get the data to determine how to optimize your campaigns whether you are using Google, Facebook, Media Buys, CPV, etc.

            Every marketing channel has its specific little quirks that make it different from another.

            At the end of the day, you just need to get in front of your audience and close the deal.

            Tommie
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      • Profile picture of the author Onur Ibrahim
        Originally Posted by Aussie_Al View Post

        Never thought of Youtube ads - thanks for the heads up on this!

        Pleasure!


        Also dont underestimate the free ads on Gumtree either, for a small investment in time you can get some great results.
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  • Profile picture of the author JennSpencerIM
    $.07 facebook clicks...nice! I can't seem to get clicks for any less than $.30 so I stopped using them. I figure people go to google looking for something but people on facebook aren't really looking for a specific thing even if that is one of their hobbies or whatnot. But I hope they keep telling people to leave google so there's more for me there!
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    • Profile picture of the author paulgl
      There is no way you can compare adwords to PPC on facebook.
      Just can't do it. They are not even close to the same animal.

      Saying google adwords is just another PPC is like saying Michael
      Jordan was just another basketball player.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author crescendo
    I try both one, It is not help to gain traffic
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