Having 1 page target multiple keywords?

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OK so I'm doing some SEO for a friend of mine who is in the sales training business. We have identified 3 keywords we are trying to rank for (sales training, sales training companies, sales training courses). Do you think its OK to have just once page on his site called [domain]/sales-training-companies-courses/ and target all 3 keywords on this page (I'm going to buy a backlink pack and split the anchor text between the three keywords, all linking to this one page). Or does it make more sense SEO wise to create an individual page for each keyword, and then maybe link them together (creating a good internal linking structure which I know google likes)? Then have the backlinks point to the various pages. Obviously creating content is a bit tougher for individual pages as the info is going to be exactly the same for each keyword.

Any advice much appreciated!
#search engine optimization #keywords #multiple #page #target
  • sales training, sales training companies, sales training courses

    They don't seem to mean same thing. I think it is better to create separate page for each. Less SEO efforts in the end.
    • [1] reply
    • i think i wasted a lot of time writing a super long huge article about something i have a lot of knowledge about and just stuffing it with long tail keywords. I would have been better to create a blog and do it on each individual post i reckon.

      I think too much varying info and meaning affect CTR and again is not always great for SEO. My mistake lol.
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    Having 1 page target multiple keywords?

    OK so I'm doing some SEO for a friend of mine who is in the sales training business. We have identified 3 keywords we are trying to rank for (sales training, sales training companies, sales training courses). Do you think its OK to have just once page on his site called [domain]/sales-training-companies-courses/ and target all 3 keywords on this page (I'm going to buy a backlink pack and split the anchor text between the three keywords, all linking to this one page). Or does it make more sense SEO wise to create an individual page for each keyword, and then maybe link them together (creating a good internal linking structure which I know google likes)? Then have the backlinks point to the various pages. Obviously creating content is a bit tougher for individual pages as the info is going to be exactly the same for each keyword. Any advice much appreciated!