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Exact Phrase Count Value?

by bcmwp
5 replies
  • SEO
    • |
I've always ignored exact phrase count on the grounds that I should only worry about the first page.

However, I've been doing some reading lately, and both George Brown and Gary Gregory seem to put a lot of stock in it. Since they've been so successful, I'm wondering why this is important.

First, are they correct and it's important?

Second, why? I just don't understand.
#count #exact #phrase
  • Profile picture of the author jimkirk1943
    Dont know the in`s and out`s of way its important and i`ll bet loads of warriors come here and tell you its not.

    But my IM changed over night when i started to only use exact domains !! Just try it and see ok, buy a exact domain and build a site and check where it enters the SERPs,

    Then buy a domain thats not exact but has about the same strength of competition as your exact domain site, build a site around this domain and see where that site enters the SERPs.

    i`ll put you money that if the competition is about the same for each keyword the keyword you bought as a exact will enter the SERPs higher than the non exact !

    And if anybody here tells you this is not true just ask them if they have actually tried using exact domains or if its just that they have read exact domains dont matter in the sites ranking !!

    Jim
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    • Profile picture of the author dburk
      Hi bcmwp,

      At best the "exact phrase count" can be used to narrow the scope of your keyword research. You are a bit more likely to find obscure keywords with low competition levels when the competing page count is lower. Aside from that, I see no use in that number.

      Since there are a number of keyword research tools that use low exact phrase count as a criteria it has become a bit less useful. I wouldn't consider it important, just a simple method to narrow the scope of your keyword research.
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  • Profile picture of the author firstdandy
    I always do an exact phrase even with the capitalization and with s or without s. I think It does matter based on what I read and based on my own experience.
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    • Profile picture of the author bcmwp
      Thank you for the replies, guys. It's interesting to see that the last two have completely opposite opinions on the subject.

      Maybe George or Gary (or someone very familiar with their methods) would please chime in? I'd be interested in the "why" of caring about EPC.
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      • Profile picture of the author gpower2
        I use "exact" search in my keyword research methods when using the Google Adwords: Keyword tool, because it helps me narrow the scope of the keyword I am targeting.

        When people search for a term, "exact" specifies the term, instead of making it a part of a bigger whole.

        ex: Main keyword - stop snoring device

        "stop snoring device" (as the exact term), rather than "stop snoring now with this new device" (as the same keywords showing up in a longer tail keyword phrase but not specifically as your targeted keyword.) The latter will take place using "phrase" match and more so using "broad" match in the Google Adwords: Keyword tool.

        It is important to remember, that these are tools and will only help you in making a more informed decision overall. This is by no means a science by any stretch of the imagination.

        At the end of the day, you have to do the work and figure out what works best for you and your online business.
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