what percentage of GAKT "exact" searches can I realistically get?

3 replies
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Hey there,

over here:
http://www.warriorforum.com/main-internet-marketing-discussion-forum/185659-hows-4000-month-plan.html

I came up with my *master-plan*;-) to make $4000 on autopilot.
The one big assumption is this:

say I need 1000 visitors to my site per day.

is it a realistic calculation to take the GAKT exact search volume, divide by 5 (to have around 20%, which I hear is what you can expect at pos 2-3 on page 1) and then 'expect' that traffic to land on your page

(assuming the headline etc is appealing of course)

Cheers

Veit
#exact #exact searches #gakt #percentage #realistically #searches
  • Profile picture of the author dburk
    Hi Veit,

    Where did you get your numbers? They seem to be off just a bit.

    The largest dataset I've ever heard of (Leaked AOL data) shows that out of 9 million searches that the #1 position gets an average of 23% CTR. This will of course vary a great deal from keyword to keyword, but this is the overall average.

    Positions #2 and #3 only get about 9% and 6% CTR respectively. I think if you use these numbers as a rough expectation you will be closer to accurate estimates.
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    • Profile picture of the author VeitSchenk
      if only I knew ....

      the rough figures I picked up somewhere here on the forum were something like: ~40% for P1, ~25% for P2, then ~20% for P3, then downhill.

      ok, I'll go with 9 and 6% then, yikes... that's a lot of daily searches to get 1000 hits a day;-)

      Veit

      Originally Posted by dburk View Post

      Hi Veit,

      Where did you get your numbers? They seem to be off just a bit.

      The largest dataset I've ever heard of (Leaked AOL data) shows that out of 9 million searches that the #1 position gets an average of 23% CTR. This will of course vary a great deal from keyword to keyword, but this is the overall average.

      Positions #2 and #3 only get about 9% and 6% CTR respectively. I think if you use these numbers as a rough expectation you will be closer to accurate estimates.
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      • Profile picture of the author dburk
        Hi Veit,

        I see those same numbers repeated over and over and while they are generally correct, there is a common error in applying them accurately. The #1 position does indeed receive about 40% of the clicks, but the click through rate is typically about 50%.

        There is not a 1 to 1 relationship between the number of searches and the number of clicks. You must consider the CTR if you hope to realistically estimate traffic from search volume. If you assume every search results in a click you will be way off in your estimates.
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