I'm planning a new site for my offline business services. Thing is, there are 2 different areas I work in. One is TV and Video production services, the other will be offline/online marketing for bricks and mortar businesses.
I'm really keen to keep one company and domain name, and operate all these services from here.
Obviously I want to optimize the site effectively for both and need some advice. Here's some questions I've come up with while researching this:
Most search traffic I can individually optimize relevant pages for - yes? That is, if someone's searching for video production for example, they'll land on that particular page of my site, etc. Same for when I'm backlinking etc.
However, what about the absolute first/front page of the site - say for people coming straight in to the base URL? I've seen sites where the first page offers you the choice to click through to the "side" of the company you want (here's an example: Welcome To Good Day Solar) - is this a good idea, or bad for SEO?
The other option would be one front page with all the services laid out from the start - is this any better? (I'd prefer not to do this as think it's too confusing for some new visitors - gives them too much choice etc)
One last question - some of the higher end film production companies here have these artistically elaborate sites which give you a sometimes up to 30 second countdown while they load (!!), to then show a video/graphics reel playing, and then eventually give you an option to either click through again (!!) or finally lay out the site menu to chose from (usually animated etc). I presume that while this stuff looks clever, it's really bad for SEO etc?
Oh, I'm planning a wordpress site if that's relevant.
Would love to hear any opinions from all the experts here - thanks.