Been doing IM now for about 3 years and I have a few websites that do alright but I've put it off long enough and I'm going to get into running some adwords campaigns. I experimented with it a little a couple of years ago when I first started out but now I want to do it right.
However I first have a couple of questions regarding it;
#1 - Is there any way to ONLY target ads that appear in Gmail?
#2 - Does the adwords Unsubscribe email strategy no longer work?
I first heard about this last year at an IM conference and have been anxious to try it out but when I tried to list the links as keywords in adwords it just tells me that they're either unacceptable OR the bigger issue, that they don't receive enough traffic, so Google says no to them.
Can someone tell me, did I miss the boat on this one, or am I doing something wrong?