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Couple of Questions Regarding Adwords (Unsubscribe Strategy)

by Palaecro
5 replies
  • SEO
    • |
Hi Guys,

Been doing IM now for about 3 years and I have a few websites that do alright but I've put it off long enough and I'm going to get into running some adwords campaigns. I experimented with it a little a couple of years ago when I first started out but now I want to do it right.

However I first have a couple of questions regarding it;

#1 - Is there any way to ONLY target ads that appear in Gmail?
#2 - Does the adwords Unsubscribe email strategy no longer work?
I first heard about this last year at an IM conference and have been anxious to try it out but when I tried to list the links as keywords in adwords it just tells me that they're either unacceptable OR the bigger issue, that they don't receive enough traffic, so Google says no to them.

Can someone tell me, did I miss the boat on this one, or am I doing something wrong?
#adwords #couple #questions #strategy #unsubscribe
  • Profile picture of the author Palaecro
    Bump - Anyone Know what I'm talking about regarding the Unsubscribe Strategy? I believe Ryan Deiss may have revealed it to the masses a few months ago in a newsletter. It doesn't seem like Google is accepting most unsubscribe links because they simply don't have the traffic necessary.
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  • Profile picture of the author Lucid
    1. Yes, you can place your ads only on Gmail if you wish.

    2. I have no idea what you're talking about.
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    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
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    • Profile picture of the author Palaecro
      Thanks for the response Lucid. Is there an option inside adwords to set only gmail? If there is I'm having trouble finding it.

      I'm talking about a strategy where-by you focus on using unsubscibe links of competitors on adwords to have highly targeted traffic (The ads would only pop up in competitors emails in gmail or google network email). It appears if this was something you could do in the past now google doesn't allow. At least that's what I'm getting. Reason being is that the search volume for the links shows as being too low to allow the use of it.

      Thanks again.
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  • Profile picture of the author Brittany Lynch
    Originally Posted by Palaecro View Post

    Hi Guys,

    Been doing IM now for about 3 years and I have a few websites that do alright but I've put it off long enough and I'm going to get into running some adwords campaigns. I experimented with it a little a couple of years ago when I first started out but now I want to do it right.

    However I first have a couple of questions regarding it;

    #1 - Is there any way to ONLY target ads that appear in Gmail?
    #2 - Does the adwords Unsubscribe email strategy no longer work?
    I first heard about this last year at an IM conference and have been anxious to try it out but when I tried to list the links as keywords in adwords it just tells me that they're either unacceptable OR the bigger issue, that they don't receive enough traffic, so Google says no to them.

    Can someone tell me, did I miss the boat on this one, or am I doing something wrong?
    Yes you can target only gmail by running a placement targeted campaign...add the placement "mail.google.com"

    It works but you need to make sure that you have a healthy AdWords campaign i.e you the adgroups with the unsubscribe lnk will have a poor quality score (yes there is a QS in content network but its not as transparent as the search QS - big suprise) so you need to make sure that you build out your content network campaigns properly and any other search campaign you have make sure you have a 7 or even 8+ qs to make it work.

    B
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    Gmail Advertising WSO
    Landing Page Quality Score WSO
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    • Profile picture of the author Palaecro
      Originally Posted by Brittany Lynch View Post

      Yes you can target only gmail by running a placement targeted campaign...add the placement "mail.google.com"

      It works but you need to make sure that you have a healthy AdWords campaign i.e you the adgroups with the unsubscribe lnk will have a poor quality score (yes there is a QS in content network but its not as transparent as the search QS - big suprise) so you need to make sure that you build out your content network campaigns properly and any other search campaign you have make sure you have a 7 or even 8+ qs to make it work.

      B
      Excellent thanks Brittany,

      So when you say a "healthy adwords campaign" will it not work on a brand new campaign, would it need to be an existing one that has been running for a while?

      I'm a little unfamiliar with some of your terminology regarding it all, to clarify OS=?

      So what you're saying is that in order for it to work the unsubscribe link itself needs to achieve a quality score of 7,8+ to work? At best all I've found have been 5s and those were unsubscribes from HUGE lists...

      Me thinks I need to tinker around with it some more.

      Thanks!
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