WordPress - Posts or Pages?

by 9 replies
11
I'd appreciate some advice...

I'm relatively new to using WP for sites (been coding html into text editor for years). I like the ease of use of the CMS.

I notice that when I post articles on my sites, there is an initial flurry of SE traffic once the post is indexed, next month - zilch!

Everything is SEO'd.

Is there some ageing process happening i.e old post = old news??
Is the internal linking less effective for posts?

Would I get more consistent result using pages instead?

I'm gonna do some testing but would appreciate the views of someone with more WP experience - why re-invent the wheel, as they say??

Thanking you in advance,
Kev
#search engine optimization #pages #posts #wordpress
  • Personally I can't really see the difference between posts and pages in any of my sites or tests.
  • To continue getting traffic on older posts you must work on those individual posts as well. Interlinking your new posts to older posts is an effective method.
    • [ 1 ] Thanks

  • Sounds like QDF - Quality deserves freshness. For a while a page will higher than its going to simply because its new or fresh. Also pay attention to the links people are coming through. If say they are coming straight to your home page then the placement of your words change as you post more and in fact the link pointing to your home page in a few months might not even be pointing to the article they were referring to because its now no longer on the home page.
    • [1] reply
    • Hi Kev,

      Mike Anthony nailed it. You have described the classic effect of QDF.

      The Good news is that your content ranks well when fresh, which means it will also perform well after you promote it effectively.

      You might consider making your home page static to get it to consistently rank well for your primary keywords.
  • I think I've been having the same problem. As posts roll off the main "domain" i.e. http://ww*.mydomain.c*m the continual change must have a detrimental effect on my ranking? (At least, with a newish site) Should I make a static page with, say, a number of posts/articles on it. Or just one post/article. Does this have the same effect SEO-wise as making posts sticky?
    • [1] reply
    • Hi DPM70,

      Yes, that is the reason many folks choose to setup static front pages on Wordpress or other blogging platforms. If you page content constantly changes then so will your rankings.

      Search engines index and rank pages individually. Each of your blog posts will exist as a separate page that can be accessed using the designated permalink. You should focus on optimizing and promoting those permalink pages and other static pages on your website, rather than the constantly changing blog pages.

      Each of those individual pages can rank in the SERP for distinctly different keywords. Over time you can have traffic coming from hundreds or even thousands of slightly different but related keywords.
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      • [1] reply
  • But you can set how many posts to be displayed on a page, if I have for example 30 posts and set to 3 posts per page that's not mean I have 10 pages ?
    Anyway the most important articles with high density keywords are sticky.
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