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WordPress - Posts or Pages?

by Kev Stevenson
9 replies
  • SEO
    • |
I'd appreciate some advice...

I'm relatively new to using WP for sites (been coding html into text editor for years). I like the ease of use of the CMS.

I notice that when I post articles on my sites, there is an initial flurry of SE traffic once the post is indexed, next month - zilch!

Everything is SEO'd.

Is there some ageing process happening i.e old post = old news??
Is the internal linking less effective for posts?

Would I get more consistent result using pages instead?

I'm gonna do some testing but would appreciate the views of someone with more WP experience - why re-invent the wheel, as they say??

Thanking you in advance,
Kev
#pages #posts #wordpress
  • Profile picture of the author jazbo
    Personally I can't really see the difference between posts and pages in any of my sites or tests.
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  • Profile picture of the author neno
    To continue getting traffic on older posts you must work on those individual posts as well. Interlinking your new posts to older posts is an effective method.
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  • Profile picture of the author Mike Anthony
    Originally Posted by Kev Stevenson View Post

    I'd appreciate some advice...

    I'm relatively new to using WP for sites (been coding html into text editor for years). I like the ease of use of the CMS.

    I notice that when I post articles on my sites, there is an initial flurry of SE traffic once the post is indexed, next month - zilch!

    Sounds like QDF - Quality deserves freshness. For a while a page will higher than its going to simply because its new or fresh. Also pay attention to the links people are coming through. If say they are coming straight to your home page then the placement of your words change as you post more and in fact the link pointing to your home page in a few months might not even be pointing to the article they were referring to because its now no longer on the home page.
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  • Profile picture of the author DPM70
    I think I've been having the same problem. As posts roll off the main "domain" i.e. http://ww*.mydomain.c*m the continual change must have a detrimental effect on my ranking? (At least, with a newish site) Should I make a static page with, say, a number of posts/articles on it. Or just one post/article. Does this have the same effect SEO-wise as making posts sticky?
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    • Profile picture of the author dburk
      Originally Posted by DPM70 View Post

      I think I've been having the same problem. As posts roll off the main "domain" i.e. http://ww*.mydomain.c*m the continual change must have a detrimental effect on my ranking? (At least, with a newish site) Should I make a static page with, say, a number of posts/articles on it. Or just one post/article. Does this have the same effect SEO-wise as making posts sticky?
      Hi DPM70,

      Yes, that is the reason many folks choose to setup static front pages on Wordpress or other blogging platforms. If you page content constantly changes then so will your rankings.

      Search engines index and rank pages individually. Each of your blog posts will exist as a separate page that can be accessed using the designated permalink. You should focus on optimizing and promoting those permalink pages and other static pages on your website, rather than the constantly changing blog pages.

      Each of those individual pages can rank in the SERP for distinctly different keywords. Over time you can have traffic coming from hundreds or even thousands of slightly different but related keywords.
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      • Profile picture of the author Kev Stevenson
        Thanks guys,
        I posted my question this morning (UK time) and left the house...

        I've taken some time to digest your answers then revisited visitor logs and did some quick checks on Google to to check the current state of play.

        Originally Posted by Mike Anthony View Post

        Sounds like QDF - Quality deserves freshness. For a while a page will higher than its going to simply because its new or fresh.
        I've never had this up/down with a static site...
        e.g. An 'in demand' long tail KW straight in at #4, now not even on page 10! It's thrown me a bit.
        Previously, I either ranked well or not! Whatever rank I got when indexed stayed that way (until improved by tweaking).

        I'm struggling to get my head around freshness vs age...

        Originally Posted by Mike Anthony View Post

        If say they are coming straight to your home page then the placement of your words change as you post more
        I, personally, don't expect my homepage to rank well. I just want traffic to the product reviews. Visitor logs show that visitors were coming direct to the product review's optimised permalink url's.

        I'll continue to tweak but would be grateful for any other input.

        Time to get properly involved in the crazy back-linking arms-race?

        Once again - many thanks!
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  • Profile picture of the author john barrett
    But you can set how many posts to be displayed on a page, if I have for example 30 posts and set to 3 posts per page that's not mean I have 10 pages ?
    Anyway the most important articles with high density keywords are sticky.
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