Here's one of the best advice I can give to you. I know a lot of people try Google Adwords and don't succeed at first and just give up. Now i'm going to give you an example and I can bet a lot of you fall into this category. You start a ad campaign, now for this example ill say that your promoting a fat loss program.
You begin to make your add campaign and now you pick your keywords. Since its a fat loss program you pick keywords like, fat loss, how to lose fat, how to get rid of fat, diet plan and so forth. After your add starts to run you relize that your ad doesnt appear on the first page or its not ranked high enough. This is because these keywords are so common and they have a higher rate of competition. So you, being new bid a higher price, now your getting a lot fo clicks meaning your going to be paying a big bill for your advertisment . And to make it worse you probably wont get many sales because your keywords are so broad.
Now heres what you should be doing, and I can gaurantee it will work. When it's time to pick your keywords think differently. Now instead of picking broad fat loss keywords, pick a specific market, lets say someone wanting to lose fat before there wedding. Now pick keywords like losing fat before a wedding or losing weight before wedding and things like that. Be more specific and you dont need more keywords than say 20-25.
Now after doing this you might get far less clicks, but that means your not paying for uneccesary clicks. You might get less clicks but more sales. Now instead of getting 100 clicks and one sale now your going to be paying less because theres less competition with highly targeted kewyords and now you might get say 10 clicks and 1 sale so for every 100 clicks thats 10 sales. Get it? Now i know some of the more experienced people might know this buts its never a bad idea to post this for some of the newer memebers who are just starting out. I would hate for them to make the mistakes I did, thanks for reading.
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