Something everyone should know about PPC!

16 years ago

This was posted in the general marketing section but i thought id post it here since this is more for adwords and such thanks.

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Lucysmith

Banned 16 years ago

thanks for sharing information, it's really useful, i will keep it in my mind

Thanks
1 reply

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harrysidhu 16 years ago

Anytime, if you have questions about Internet Marketing I would be happy to answer them.
- Thanks
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Warrior Markets

16 years ago

Wealthgenie,

Try Perry Marshall's book (just Google it) - it is/was one of the most best on the subject. However, it was written a few years ago, and I'm not sure if there is a more recent version, although the fundamentals are solid, and should still apply today.

-WM

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1 reply

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crudenbay 16 years ago

Perry's book is constantly revised...this is THE book on Adwords. And yes Google is the place to start with PPC.
- Thanks
- 1 reply
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- JLP 16 years ago
  
  I 3rd Perry Marshall's book:
  
  AdWords Definitive Guide
  
  Not aff link.
  
  Thanks
  
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askloz

16 years ago

Or do what Amit recommends, "Shifting"

Lower your 1-3 position bids to 4-6. ie, lower bid by about 10-20%
Raise your 8-10 position bids to 4-6. Raise bids by 5-10%
Raise your 2nd page keywords to position 4-6. Raise bids by 15-25%

Then you'll start generating sales.

That's one trick of many to optimize your campaigns.

Thanks
1 reply

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LivingCovers

16 years ago

Originally Posted by askloz

Or do what Amit recommends, "Shifting"

Lower your 1-3 position bids to 4-6. ie, lower bid by about 10-20%
Raise your 8-10 position bids to 4-6. Raise bids by 5-10%
Raise your 2nd page keywords to position 4-6. Raise bids by 15-25%

Then you'll start generating sales.

That's one trick of many to optimize your campaigns.

Askloz,

Can you please share more with us what you've just mentioned?
I've never heard such a strategy before. Is there a free resource
you can recommend for we newbies that'll be helpful? We'ld really
appreciate it, thanks, man.

Olatunde.

Thanks
1 reply

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harrysidhu 16 years ago

Nothing is set in stone for ppc, things change, times change and so does peoples thinking. If you want to start in ppc, you better be willing to lose some money because no one can tell you a 100% money making method. You have to research your niche and then test, research and then test again. Once you have a good ad thats not losing you money, tweak it to preform better.
- Thanks
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askloz

16 years ago

LivingCovers, you don't need to of heard about it before. It's an optimization technique... most newbies of PPC, will drop their keywords because they think they don't convert, when in actuality, majority of the keywords do convert: Long tailed ones mainly.

When people set up their campaigns, there are many keywords that will generate sales, but most are found on page two due to their bid price, some who find keywords that are on the front page, pay too much... so the idea is to move those from page two, to page 1 in the positions mentioned above, and move the high paying ones down a little bit.

From studies, those that are in first position to third position will end up paying more than those lower than it. So idea is to minimize costs, while converting more sales... Click trigger happy people will click the first few top adverts, while those who really interested in looking to buy something, will actually take the time to read the adverts; this tends to make people click on the lower ads and convert better.

Thanks
2 replies

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harrysidhu 16 years ago

Yeah iv noticed that too, before when i used to try to get ranked number one, i would get tons of clicks for high prices but not enough conversions, meaning i wouldn't make profit. I think being on page 2 is not beneficial because most people don't go to the next page on sponsored ads but being about 4th on the first page would be a good position.
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- strauss 16 years ago
  
  Thanks for sharing this things.And other thing is it's better to start with Google Adwords which can show you the immediate results.The only tool that allows you to look at your Quality Score and beat the Google Slap Immediately is www.putonyourgoggles.com.Try for this
  
  Thanks
  
  1 reply
  
  Signature
  
  To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/
  
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  harrysidhu 16 years ago
  
  The best thing for google adwords is a program called how to beat adwords. Best program to make money on adwords period. Ill be posting it on WSO tomorrow evening if anyones interested. I know a lot of people have spent money on worthless ebooks of ehashed information that everyone knows trying to make a quick buck but not this program, after you buy it you will never spend another doller again.
  
  Thanks
  
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LivingCovers

16 years ago

Originally Posted by askloz

LivingCovers, you don't need to of heard about it before. It's an optimization technique... most newbies of PPC, will drop their keywords because they think they don't convert, when in actuality, majority of the keywords do convert: Long tailed ones mainly.

When people set up their campaigns, there are many keywords that will generate sales, but most are found on page two due to their bid price, some who find keywords that are on the front page, pay too much... so the idea is to move those from page two, to page 1 in the positions mentioned above, and move the high paying ones down a little bit.

From studies, those that are in first position to third position will end up paying more than those lower than it. So idea is to minimize costs, while converting more sales... Click trigger happy people will click the first few top adverts, while those who really interested in looking to buy something, will actually take the time to read the adverts; this tends to make people click on the lower ads and convert better.

Thanks for the tip, askloz. It went a long way to help me out.

Olatunde.

Thanks

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James Schramko

16 years ago

Well you are certainly going well with your pre-sales campaign harrysidhu, I'm sure it will go great.

Thanks

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eamo

16 years ago

PPC is a black art and you really need to keep a good check on your ranking keywords while trimming your unprofitable ones.

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Yetty

16 years ago

It should be a great one. I will look out for the posting. thanks harry

Thanks

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sunwestdog

16 years ago

Lot's of good info here. Thanks everyone.

Thanks
1 reply

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harrysidhu 16 years ago

No Problem people, thats why theres a forum for this type of stuff so we can help each other.
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- 1 reply
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- strauss 16 years ago
  
  Really I agree with the above post, if any body wants to learn more about the PPC the best wat to learn is Google Adword.
  
  Thanks
  
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  To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/
  
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phoenix06007

Banned 16 years ago

thanks for the info!nice post.maybe i can ask you if i have more question about PPC

Thanks

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naonline

16 years ago

Originally Posted by harrysidhu

Here's one of the best advice I can give to you. I know a lot of people try Google Adwords and don't succeed at first and just give up. Now i'm going to give you an example and I can bet a lot of you fall into this category. You start a ad campaign, now for this example ill say that your promoting a fat loss program.

You begin to make your add campaign and now you pick your keywords. Since its a fat loss program you pick keywords like, fat loss, how to lose fat, how to get rid of fat, diet plan and so forth. After your add starts to run you realize that your ad doesnt appear on the first page or its not ranked high enough. This is because these keywords are so common and they have a higher rate of competition. So you, being new bid a higher price, now your getting a lot of clicks meaning your going to be paying a big bill for your advertisement . And to make it worse you probably wont get many sales because your keywords are so broad.

Now heres what you should be doing, and I can guarantee it will work. When it's time to pick your keywords think differently. Now instead of picking broad fat loss keywords, pick a specific market, lets say someone wanting to lose fat before there wedding. Now pick keywords like losing fat before a wedding or losing weight before wedding and things like that. Be more specific and you don't need more keywords than say 20-25.

Now after doing this you might get far less clicks, but that means your not paying for unnecessary clicks. You might get less clicks but more sales. Now instead of getting 100 clicks and one sale now your going to be paying less because theirs less competition with highly targeted keywords and now you might get say 10 clicks and 1 sale so for every 100 clicks that's 10 sales. Get it? Now i know some of the more experienced people might know this buts its never a bad idea to post this for some of the newer members who are just starting out. I would hate for them to make the mistakes I did, thanks for reading.

Does this not have an impact on the quality score unless you have a landing page optimised for the long tails?
Nick

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LivingCovers 16 years ago

Originally Posted by naonline

Does this not have an impact on the quality score unless you have a landing page optimised for the long tails?
Nick

Of course it would have a negative impact on the quality score. A landing page containing a review of the product sh'ld be put in place.
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- naonline 16 years ago
  
  Originally Posted by LivingCovers
  
  Of course it would have a negative impact on the quality score. A landing page containing a review of the product sh'ld be put in place.
  
  "Now pick keywords like losing fat before a wedding or losing weight before wedding and things like that. Be more specific and you don't need more keywords than say 20-25."
  
  So Livingcolors, you'd have up to 20 different landing pages??
  
  Thanks
  
  1 reply
  
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  SEO Perth
  
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  harrysidhu 16 years ago
  
  Some Products offer you a few landing pages for a specific niche like the product i cam across strip that fat.
  
  Thanks
  
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xilvenkat

16 years ago

Hi Sidhu!
Do you know anything of this "Top Secret Magic Code" that enables one to get Google Adwords for free ?

Thanks

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askloz

16 years ago

google ads for free? NO SUCH THING!

Thanks

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WL_Marketing

16 years ago

Thanks for the info, but what happens if you're not quite getting the traffic you're looking for?

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harrysidhu

16 years ago

Yeah Google adwords for free? hahaha, no such thing and there never is going to be. Don't buy anything like that claiming to make adwords free. If it were true every body would be doing it.

Thanks
2 replies

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harrysidhu 16 years ago

Its not how much traffic but how much targeted traffic are you getting you want to convert clicks into sales. whats the point of 1000 clicks an done sale when u can have 20 or w.e clicks and get 1 sale.
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JustVisiting

16 years ago

Originally Posted by harrysidhu

Yeah Google adwords for free? hahaha, no such thing and there never is going to be. Don't buy anything like that claiming to make adwords free. If it were true every body would be doing it.

Yup...and since Google make a large proportion of their revenue with Adwords I guess they'd be out of business.

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waken

16 years ago

Using the right tools will reveal all those profitable keywords and which need to be deleted.

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James Schramko 16 years ago

Originally Posted by waken

Using the right tools will reveal all those profitable keywords and which need to be deleted.

You don't need to buy anything to do this - Google will send you a report whenever you ask with every keyword
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warriorsellingebooks

Banned 16 years ago

[DELETED]

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James Schramko 16 years ago

Originally Posted by warriorsellingebooks

Thanks for the info but adwords is really very expensive.

It is only an expense if you lose money -

If you make a profit it is then an investment.

If you plan on using PPC for traffic just make sure you educate yourself as much as possible and set small budgets.

(And use exact match)
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James Schramko 16 years ago

Originally Posted by warriorsellingebooks

Thanks for the info but adwords is really very expensive.

It is only an expense if you lose money -

If you make a profit it is then an investment.

If you plan on using PPC for traffic just make sure you educate yourself as much as possible and set small budgets.

(And use exact match)
- Thanks
- 1 reply
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- buckapple 16 years ago
  
  Great Thread,
  
  I've been thinking about this. For instance the post where it's stated that you drill down and get specific so you can have a tighter group of keywords relating to your ad should help you get more sales for less clicks.
  
  Does this also help in paying less for your clicks?
  
  AND do you test the waters with a lot of keywords to see where you want to be specific first? Kinda like spend some money to find a market and then get specific or just take a shot at the specific keywords you "guess" should work?
  
  Cheers,
  Gary
  
  Thanks
  
  1 reply
  
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  strauss 16 years ago
  
  PPC is like a ocean and if we learn something we does't know, again we are still to learn more things. so people who are familiar with PPC concept they can share so that it will be beneficial to the people who are working on PPC.
  
  Thanks
  
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  To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/
  
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harrysidhu

16 years ago

yeah if you use long tailed key words you will pay less for a click because that keyword has less competition and sometimes zero competition

Thanks

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Justinmg77

16 years ago

Originally Posted by harrysidhu

Here's one of the best advice I can give to you. I know a lot of people try Google Adwords and don't succeed at first and just give up. Now i'm going to give you an example and I can bet a lot of you fall into this category. You start a ad campaign, now for this example ill say that your promoting a fat loss program.

You begin to make your add campaign and now you pick your keywords. Since its a fat loss program you pick keywords like, fat loss, how to lose fat, how to get rid of fat, diet plan and so forth. After your add starts to run you realize that your ad doesnt appear on the first page or its not ranked high enough. This is because these keywords are so common and they have a higher rate of competition. So you, being new bid a higher price, now your getting a lot of clicks meaning your going to be paying a big bill for your advertisement . And to make it worse you probably wont get many sales because your keywords are so broad.

Now heres what you should be doing, and I can guarantee it will work. When it's time to pick your keywords think differently. Now instead of picking broad fat loss keywords, pick a specific market, lets say someone wanting to lose fat before there wedding. Now pick keywords like losing fat before a wedding or losing weight before wedding and things like that. Be more specific and you don't need more keywords than say 20-25.

Now after doing this you might get far less clicks, but that means your not paying for unnecessary clicks. You might get less clicks but more sales. Now instead of getting 100 clicks and one sale now your going to be paying less because theirs less competition with highly targeted keywords and now you might get say 10 clicks and 1 sale so for every 100 clicks that's 10 sales. Get it? Now i know some of the more experienced people might know this buts its never a bad idea to post this for some of the newer members who are just starting out. I would hate for them to make the mistakes I did, thanks for reading.

Agreed! Not a bad analysis overall! What I would add to this is, pointing out that you should have the shorter keyword lists as you mentioned, and don't be afraid to create multiple ad groups with different, specifically niched keyword themes as you mentioned.

Also, make sure you utilize conversion tracking. This is the biggest mistake I see.

Thanks
1 reply

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harrysidhu 16 years ago

Great Contribution everyone, if anyone else feels like they want to add something please do!
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- strauss 16 years ago
  
  Really most of the people are sharing their ideas on PPC, and allare getting the knowledge about the PPC due to these types of blogs.
  
  Thanks
  
  1 reply
  
  Signature
  
  To know more information check with this------>http://www.putonyourgoggles.com/blog...-on-the-loose/
  
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  askloz 16 years ago
  
  really, what makes you say that? I get my knowledge from PPC Classroom and my own discoveries. I don't blog! Well, i have some, but what's blogging got to do with PPC?
  
  Originally Posted by strauss
  
  Really most of the people are sharing their ideas on PPC, and allare getting the knowledge about the PPC due to these types of blogs.
  
  Thanks
  
  1 reply
  
  Signature
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  harrysidhu 16 years ago
  
  yeah I actually never read a blog with content about ppc i know there out there but thats not my main source for knowledge. I usually use forums and im a member of wealthy affiliate which is great.
  
  Thanks
  
  1 reply
  
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  strauss 15 years ago
  
  You can not get the 100% results because no one can tell the effective money making method, So try to think before start the work.
  
  Thanks
  
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Shishay Wubshet

16 years ago

Originally Posted by harrysidhu

Here's one of the best advice I can give to you. I know a lot of people try Google Adwords and don't succeed at first and just give up. Now i'm going to give you an example and I can bet a lot of you fall into this category. You start a ad campaign, now for this example ill say that your promoting a fat loss program.

You begin to make your add campaign and now you pick your keywords. Since its a fat loss program you pick keywords like, fat loss, how to lose fat, how to get rid of fat, diet plan and so forth. After your add starts to run you realize that your ad doesnt appear on the first page or its not ranked high enough. This is because these keywords are so common and they have a higher rate of competition. So you, being new bid a higher price, now your getting a lot of clicks meaning your going to be paying a big bill for your advertisement . And to make it worse you probably wont get many sales because your keywords are so broad.

Now heres what you should be doing, and I can guarantee it will work. When it's time to pick your keywords think differently. Now instead of picking broad fat loss keywords, pick a specific market, lets say someone wanting to lose fat before there wedding. Now pick keywords like losing fat before a wedding or losing weight before wedding and things like that. Be more specific and you don't need more keywords than say 20-25.

Now after doing this you might get far less clicks, but that means your not paying for unnecessary clicks. You might get less clicks but more sales. Now instead of getting 100 clicks and one sale now your going to be paying less because theirs less competition with highly targeted keywords and now you might get say 10 clicks and 1 sale so for every 100 clicks that's 10 sales. Get it? Now i know some of the more experienced people might know this buts its never a bad idea to post this for some of the newer members who are just starting out. I would hate for them to make the mistakes I did, thanks for reading.

I completely agree with you.

Great share

Thanks.

Thanks

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