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The Future of Adwords Marketing is here...

by Jason Dolman
3 replies
  • SEO
    • |
This is very, very exciting news folks:

Now available: Reach the right audience through remarketing - Inside AdWords

Using Adwords, advertisers will now be able to re-target their visitors through the
content network.

Here's how it works:

Visitor comes to your site but decides to leave without taking action
The advertiser can remarket to those visitors by showing ads to them as they browse
sites displaying Adsense ad blocks.

The examples given on the page I quoted tell the story of how this works:

Here's an example of how it works. Let's say you're a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who've previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your "How to get to the arena" page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel
Lots of ways to use this...

If you want to learn more, check out the Google support page here:

Interest-Based Advertising - AdWords Help



Jason
#adwords #content network #future #google #marketing #remarketing

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