How to Improvement Google adwords

by 11 replies
13
Dear Warrior'ers..

I have campaign with Google adwords for 2 weeks

and I am confuse about my campaign, I have no click in my related keyword, but there is click in "Total - all keywords" and off course there is a cost due to this click. Why this is happened to my campaign?
I already research my all keywords have low competition.

need your suggestion, I'd appreciate it
#search engine optimization #adwords #campaign on google #google #google keyword #improvement
  • On the keywords tab select / see search terms / then select all, you should now see the click thats missing, maybe your keywords are not showing due to low search numbers ? low q score ?
  • Sounds like you have the content network turned on. You are not getting clicks from the search network but you are from the content.
    • [1] reply
    • If you are not gettng search clicks then either your bid is too low or your ad is not targeted enough to your keyword.

      I recommend using one keyword phrase per ad group.

      put your keyword in the ad title and/ or ad body.
      Google will highlight the matches and this will help your Click through rate.

      On your landing page, make sure your keyword is in the page title.
      Put your keyword in the page headline and make sure it has H1 tags
      around it.

      This should help.
      • [1] reply
  • Dave Collins has some really good info on improving AdWords campaigns. He did a webinar not too long ago not sure if the video is on his site or in his blog both worth following Software marketing with SoftwarePromotions | Google Adwords, SEO, Copywriting, Web Analytics and more.
  • thank you guys..

    you are awesome
    and that's right.. Lucid,I have the content network turned on. and now makes me clearly and thanks everyone..
  • I have found that I get a lot better traffic from the Content network when I go into a new niche. I'd suggest just using that network and see where things go with it! You might find that you are getting better traffic that is giving you a better optin rate.
  • Hi. Have you checked the "content" settings? That may be where your traffic is coming from? It is generally much less targeted than search..really depends on the product.
  • I have also sure about these things that you have to check your content settings and also write your keywords in title bar in H1format. These things will help you a lot and make your campaign so attractive.
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    • [1] reply
    • Ask yourself these questions:

      Who do I want on my website?
      What does this person want?

      Then pick one really relevant keyword with a bit of volume on it.
      • [1] reply
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