Question about SEO

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Hey Warriors,

I'm thinking of starting an online webstore, and I'm trying to figure out what the best site structure would be (SEO and customer-friendly wise).

Let's say I wanted to sell cat food and that I have over 20 cat-food-related products. In my mind there's two options to get the most traffic and not too miss out on converting traffic.

1. Write 150+ word descriptions for every cat-food-related site, increase the content on the (category/index page) to rank for every individual page and (hopefully) start ranking for the category/index page (catfood) as well.

2. Write a very detailed 500/1000+ words index page (about catfood for instance) and put all the products under it. The idea would be that there's a lot more unique content on the index page so it's easier to rank for ''catfood'' which flows on to getting me to rank for the (better converting) individual keywords as well.


So to sum it up:

1. BIG KEYWORD PAGE -> PRODUCT TYPE KEYWORD PAGES
(IDEA: BIG brings in lots of traffic and also improves product type ranking)

2. BIG PRODUCT TYPE KEYWORD PAGES --> INDEXING (SMALL) KEYWORD PAGE
(IDEA: Lots of content, ranking for every individual product, to (eventually) increase the ranking of the BIG keyword page)


Does anyone have any experience with this? If yes, what is your strategy?

Cheers,
Collatio
#search engine optimization #keywords #online store #question #seo #webshop
  • I think there are a few shopping cart systems that were developed with SEO in mind. Last time I checked ages ago you could buy one for about $100. Worth it in the long term though.
    • [1] reply
    • Thanks for the suggestion, hadn't thought of that yet.

      One of my friend's has offered his own webshop-system, but I'm not sure if it's SEO-optimized. Since he's ranking for some products and not for others at all.

      He's doing the second strategy I mentioned.

      But AndyBlack, I have another question. Are you saying that if the webshop is SEO-optimized it doesn't really matter if you focus on the indexing page or on the individual product pages?

      Cheers,
      Collatio
      • [1] reply
  • For an ecommerce site, you'll definitely want to look into Google Base Product Feeds and optimizing for them and other shopping search engines in addition to traditional SEO for your pages.

    It's the shortcut ecommerce sites can use to get on the first page of Google through Universal Search.

    Gary
  • You can always pick the most search friendly platform you can find and simply bolt the ecom bit on using Romancart or similar. Works for me

    d
    • [1] reply
    • dear All,
      I have few good questions:

      1. What is your favourite aspect of SEO?
      2. What is the most difficult aspect of SEO for you?
      3. What has been your biggest mistake in optimising a website for search engines?
      4. What is the most competitive sector you have worked in as a SEO specialist?
      5. What process do you typically go through when researching keywords?
      6. How could this process be improved?
      7. How do you carry out competitive analysis of keywords/SERPs as part of the keyword research process?
      8. When targeting keywords on-page, discuss some considerations you might make?
  • Ideally you want to aim to target one keyphrase per page. Create a load of links to those pages with the anchor text set to your keyphrase and have them all link up to your index page.

    So if you had five brand names of catfood you'd have a home page targeted at "catfood" then a subpage targeted to each of the brand names eg "Whiskas Catfood".

    Link juice doesn't stop at the subpages so by linking to the homepage those subpages pass on all the link juice and help the index rank for the more competitive root keyword ie Catfood.

    Hope that helps,

    Andy
  • Andy is right on...

    You can't expect someone that finds you website through searching the term "cat food" is ever going to buy anything. Instead you have to think like a consumer and think about what you would search for if you wanted to buy cat food.

    So you can structure your site around what you are attempting to sell... If you're going the Walmart route and want to sell the cheapest cat foods then you might want to rank for "cheap cat food", "cheapest cat food", or "best price on cat food". People searching for these terms are much more likely to buy than someone who finds you site while searching for something completely unrelated to buying cat food.

    Then take all of your brands of cat food and create pages for these individual brand names. You should target more of a buying keyword phrase. I just ran a quick check and while there are a lot of searches for "whiskas" but there are people looking for commercials, logos, cat beds, coupons, etc. So "whiskas cat food" would work much better than just the brand name.

    Cheers,

    -Tom
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    Question about SEO

    Hey Warriors, I'm thinking of starting an online webstore, and I'm trying to figure out what the best site structure would be (SEO and customer-friendly wise).