What is the Best Adsense Color Code

by 12 replies
18
I have been testing and testing and testing different color schemes for my adsense block and i have seen some difference between one and the other.

What is your best color scheme that works best.

url = black
text = gray
link = blue
#search engine optimization #adsense #code #color
  • Hi

    Use a colour scheme that matches the colour scheme of the page it is on (title, text & background) so that it doesn't stick out like a sore thumb & shout 'I Am An Ad'

    eg. If your page backround is light blue, title text is dark green & content text purple - then make your adsense colour scheme the same

    Best of luck

    Steve
    • [1] reply
    • There is not such thing as the best adsense color combination. It depends upon the color theme of your website. You have to try to match the color of your adsense ads to make it go well with the entire color of your website. Testing with different color combinations is the best way to find the best adsense color combination for your website.
      • [ 1 ] Thanks
      • [1] reply
  • Yes, you must test to see which works in every different situation. Different products and different niches can perform differently with different color schema.
  • The best theme and location is the one that produces the greatest profit for the page that it is placed on.

    I've had a lot of people tell me that the ads should match the color scheme of the page, but when I've tried that, I've had poor results compared to using Google's default colors. My theory is that people who are willing to click on Google ads are actively looking for them when they hit my page. If the ads aren't readily apparent I lose the click. Google's colors are designed to be eye catching for a reason.

    I think ad color is coming down more to a personal choice and what is working best in that market. All you can do is test and see what you are comfortable with.
  • Yes, this thing is totally depends upon your website theme. You have to test first after applying the colors. If suitable then launched otherwise you should change the colors.
    • [1] reply
    • In general, probably white background and a standout
      color of the title. BUT...what some people said is very
      true. Each site is different.

      Look at this another way. Make sure they are at or near
      the top of the page, standout in a good way, relevant,
      and you get lots of traffic.

      Instead of colors, go for more traffic and more targeted
      ads. Use the the competitive ad filter, your content, etc.,
      to try and increase CTR.

      You can also target sections, but that takes a while to take
      effect.

      People can go crazy fiddling with colors, thinking one day
      they will find the magical combination.

      Paul
  • I'm reasonably sure that there is no best combination - you just have to test various colours for the particular site in question. I've had both good and bad results with colours that match the site and those that clash.
  • Generally when you see a well designed MFA page its usually on a white background. That seems to be the easiest way to blend the absolutely horrid google adsense design options. If you are trying to drive an end-user to click then there's a lot of data available about Landing Page design. Use of Color and Button Shapes, etc. Adsense really doesn't support the use of these proven techniques however.

    If you have to use Adsense, I would go with a White Background and Orange Links. I remember reading somewhere years ago that Orange was one of the better colors for conversions. I use orange/red buttons for my Landing Pages in Prosperent and light colored backgrounds.


  • Long time in past when Internet started all links were blue.
    Most of newbies know that blue text is link and they click on it more then on black or any other color.
  • Yes i am agree with Wayfatwhitey.Color scheme is not more effective.Your quality score is more important.
  • Just use whatever ezinearticles is using.
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