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Adsense Click Through Rates

by cellcom
6 replies
  • SEO
    • |
Hey Everyone,

I have been playing around a little with adsense advertising the past few weeks looking to boost the income on a few sites that I have and my "click through rate" is pretty constant at around 2%.

Now, I realize 1 month is a small sample size, I was thinking (and hoping) that I would achieve a little better result than that.

Now, I understand these sites are not optimized for adsense, and actually the adsense blocks were placed where there was available room on the sites - 2% seems quite low. I have a friend of mine who on a pretty large volume site said he has CTR's close to 20%! I need to get these CTR's up and I was hoping my fellow warriors could help.

My questions are:

- What is an achievable "long term click through rate" ?

- Is a 10% or higher click through rate a realistic goal to shoot for ?

- What techniques are you using that I can test to hopefully improve my click through rate ?

Thanks in advance.
#adsense #click #rates
  • Profile picture of the author JamesM
    I may be wrong, but I think revealing your CTR is against the AdSense TOS.

    Aside from that a 10% CTR is achievable, but some niches will perform better than others. Your layout and color schemes will play an enormous part in determining CTR, as will the source (and technical proficiency) of your traffic - the visitors I get from Yahoo have a CTR about 4x that of the visits I get from Google users.

    A good place to start is by downloading Joel Comms free ebook: http://adsense-secrets.com/ - it certainly opened my eyes and gave me some food for thought.

    Regards,
    James
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  • Profile picture of the author InternetMarketingIQ
    Most people use too many ad blocks.
    Most people place their ad blocks "where they fit" and not where they get results.
    Most people are worried about mechnics when they should be worried that their ads match the intentions of their users.

    I have sites pulling 10% plus and sites that pull 2-5%. Adsense is pretty niche dependent. You do better with niches that are product driven and people are researching where to buy.

    If your click rates are average then you are not focusing on Adsense. Don't let your ads be an after thought.
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  • Profile picture of the author MrAA
    hi,
    How are you, this is small master, change the placement of ads, should be right middle side, for SEO good result provide good contents.
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  • Profile picture of the author Zeus66
    I have around 140 sites with Adsense on them and not one of them that gets a steady flow of traffic gets below 10% CTR. It a nutshell, it's about 3 things:

    1. Placement
    2. Blending
    3. Targeting

    Get all three right and you'll definitely improve on your 2% average. Place an ad block for sure in the hottest hot spot - upper left in the text area. Blend the ads with your site (background, link color, text color). And make sure the content on your page is tightly focused and uses your main keyword(s) a few times. This will take care of targeting.

    John
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  • Profile picture of the author retry
    As others have stated above me, Niche have a lot to say for CTR, obviously. Product niches get more clisks than information niches, in general.

    I often see people discussing their CTR, and never even mention the niche they are targetting.

    If you have a website about celebrity heights, you will most likely never go over 10%, no matter how good your placement is.
    However if you have a website for snow blowers, you will easily get over 20% CTR with good blending and ad placement.

    However I guess this does not really help, with your problem.

    If 10% CTR is realistic depends on your niche.

    Other than that, I think Zeus summarized good
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