Broad Match vs. Exact Match
- SEO |
I'm setting up a PPC campaign for a real estate site and was wondering what would be the best way to set it up.
here is the site(brainerdlistings(dot)com), we are going to make targeted ads which will match the 'City name' + 'keyword' (real estate, homes, MLS, properties, etc.) match up with the city specific URL. I know I can set it up fairly easy with exact match but would like to make sure the ad appears on every local keyword.
Any advice would be appreciated!
You always see a basic walk-thru with Adwords, never local search, or brand visibility walk-thru's. I'm going to be targeting a very specific region (Zip code). There are MANY keywords, each with a small search volume.
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