What is a good CTR on Google?

by 23 replies
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I've been using Google's PPC for several years. I average a CTR of between 3.0 to 3.9 on almost all of my ads. How does that compare to others? It seems low to me, but I don't have anyone else to compare to.

Thanks,
Barry
#search engine optimization #ctr #good #google
  • Awww no way! Getting 3.0-3.9% is way great.. Normally people aim for 1-2%
    • [1] reply
    • I agree with lianwei, 3%+ is pretty good. I haven't done much PPC so I'm no expert, but I think my average was about 1-2% as well.
  • Barry, the CTR is going to vary greatly depending on placement and position of your ad..

    I have ads that consistently (I'm talking way more than a year) get well in excess of 20% CTR,

    But those ads tend to show in the top listings day in and day out.. as you move down the rankings your CTR will drop proportionally,

    3% is OK, but not if you're in the top 1 or 2 ads and they are displayed above the organic SERPS,. what is good depends on your placement and will also vary from market to market.. What is good is a sliding scale

    Dave
    • [1] reply
    • Yip, 3+ CTR is pretty good in most anybody's book.
  • I average at around 2% over 3% is more than good enough and you are unlikely to improve it by much.
  • Well, it depends from the position of the ad, as Dave Kelly said, but also from the volume of traffic of your keywords.


    I mean getting an average CTR of 1% for the keyword "mp3" should be quite good.

    But getting a CTR of 4% for "I want to download mp3 instantly" can be not as good as it can seems.
    • [1] reply
    • Hi Barry,

      Every keyword is different. There is no way to say if that is a good CTR without knowing more about that keyword and how it applies to your website offer. I have some keywords that have consistently gotten around a 50% CTR and other keywords that rarely break 0.25% and they both are really good CTRs.

      What makes a CTR good or bad is how well it converts per dollar invested. And, it's not just the conversion rate but the total profit per Day or Month. So the same keyword at the same CTR could be disastrous for one website and absolutely perfect for another.

      I often see people go after the highest CTR they can get, even though they were making more money at a lower CTR. Conversely, I have seen people go for the maximum ROI, only to limit the maximum total profit to a mere pittance.

      There is an optimum CTR for each keyword, ad text and landing page combination. You must test this on each variation to determine what is good and what is not so good.

      What makes PPC marketing so powerful is that you can easily test any scenario and get immediate results. Why guess when you can know?
      • [1] reply


  • 3 to 3.9 is great. the average people doing ads get far below that but i have seen some higher ones. but truly you are not doing bad.
  • Thank you for your help everyone. I need to go a little deeper into this, but it sounds like I'm doing pretty good.

    Barry
  • If you are able to maintain between 2-3% through out your campaign , it will be great .
  • Barry,

    You might want to look at this WSO

    http://www.warriorforum.com/warrior-...see-proof.html

    Heard good things about it and its on my buy list.

    regards
    Steve
    • [1] reply
    • As others have stated click through rate is very influenced by the position. On competitive pages the top rank ads will get 30% down to 1 or 2 % on the last position.

      The most important aspect is what the visitors then do, having great click through but no value creating action after this is a waste. The most important metric is overall sales rate ( or sign up ... or whatever else is your main objective for the activity).
  • 3 is pretty good
  • Profit is all that matters.

    You should be able to get very high CTR if you hold a high position and have a relevant ad in a very small ad group.

    Split out your exact, phrase and broad matchs into seperate groups (with negatives) and have an ad that matches the ad phrase closely.

    Make sure you are landing on a page that is exactly what your prospct wants to find.

    Only bid on areas and times that are matched to your target.

    Use curiosity and other devices such as capitolization and symbols.

    Put the keyword in the ad for bolding.

    Split test your ads and your landing pages. Rotate ads evenly.

    Test with just search network first and then expand.

    Use the position tool to keep your ad in one spot less often rather than a lower spot all the time.

    Overbid at first to get a better account score and high ctr then wind it back gently.

    ** Bid on URL's ** you will get very high CTR - 85% is not uncommon.
  • I would agree that anything more than 3 is a good number. The average people is anywhere between 0.5 - 1.5. So you did a good job!
  • Anything under 6% is way too low.


    Seriously though - CTR should not be your measure. It should be PROFIT.

    A profitable ad is a great ad.
  • Try more to increase it cos i have seen higher than 9%. but the altimate is still profit. Improvement should be your watch word. All the best
    • [1] reply
    • My adsense has tanked over the last 4 days. I made the classic mistake of trying to change too many things, focusing on new blogs and sites, researching too much and not doing enough promotion and all of a sudden...my CTR is 2% from 6%. I changed the site a lot and moved the adsense placement a few times...classic error. I will be happy with 5% every time once I have sorted myself out.
  • Depends on how much you tweak the ads to look like your own site. It takes trial and error really to see what you can squeeze out. The best I saw on some of my sites were in the 5-10% range.
  • CTR depends on niche, ad copy, and position, mainly. The higher the better obviously. If you take a look at my book's sales copy in the link in my sig, you'll see an account that does ok for me. I manage some accounts with crazier and higher CTR, but the click costs are more expensive and impressions are a lot less. It really depends on a lot of factors. One of my corporate accounts is in an extremely competitive niche and struggles to get many 1-2% but that's good for that niche and the account is very profitable. It really depends, but the ultimate number we should be focused on is bottom line ROI (profit after cost/conversion).
  • Anything higher than 1% is good. The same rule goes for affiliates - anything higher than 1% is good. Out of every 100 people that visit your site, one of them will click an ad(in general). And out of 100 clicks, maybe 1 will buy the item.
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  • Definitely will depend on the niche. I do a lot of content network stuff so the ctr is way lower on that, but 3% + is always good
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    What is a good CTR on Google?

    I've been using Google's PPC for several years. I average a CTR of between 3.0 to 3.9 on almost all of my ads. How does that compare to others? It seems low to me, but I don't have anyone else to compare to. Thanks,