PR vs Aged - which is better and why

by agc
15 replies
  • SEO
  • |
I'm looking to buy some domain names to jump start a couple new sites I'm working on...

In your opinion, with the understanding that any content will be stripped / replaced, which is better to buy, a high pr domain, or an aged domain?

And why? :-)

Thanks everyone. I really have no opinion of my own to share here, as I've never bought either before.
#aged
  • Profile picture of the author dvduval
    I'll take the high PR site almost every time if there is a choice.
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  • Profile picture of the author adsquare
    High PR... especially in your case.

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  • Profile picture of the author agc
    So PR will survive the replacement of all the content?

    I expected PR to eventually be recalculated /deprecated as all the inbound links break.

    I as actually thinking aged was better.... Now THIS is why I asked :-)
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  • Profile picture of the author Flipfilter
    Generally High PR (greater than 2). Anything less than that then it's a case of age as this cant be recreated, where PR can (and just as easily lost!)
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  • Profile picture of the author TheRichJerksNet
    Go register a new domain name and use the extra saved money to market it ... PR means nothing and the age means nothing without a site already attached to it..

    James
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    • Profile picture of the author Flipfilter
      Originally Posted by TheRichJerksNet View Post

      Go register a new domain name and use the extra saved money to market it ... PR means nothing and the age means nothing without a site already attached to it..

      James
      Hi James,

      Presented with a five year old domain and a PR of 4 (with no content) versus a brand new domain (again, with no content), I'm convinced I would get better rankings on the aged domain for the same amount of work (not even taking into account the backlinks that still exist) - or am I missing something?
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      • Profile picture of the author bgmacaw
        Originally Posted by Flipfilter View Post

        Presented with a five year old domain and a PR of 4 (with no content) versus a brand new domain (again, with no content), I'm convinced I would get better rankings on the aged domain for the same amount of work (not even taking into account the backlinks that still exist) - or am I missing something?
        I'll have to agree with you as well, especially when you consider existing aged links in the mix.

        Now a 5 year old domain with no links and no history beyond being parked, that's more or less even.
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  • You want high PR as others have said. This means that there are already other sites linking to that domain. The key is picking a domain that has inbound links with link text containing keywords you want to rank for.

    Also, you might want to look at archives.org to see what the old web site used to look like. Pay special attn to the title, h1, h2s, and URLs for each of it's pages. This should give you clues about the keywords they were targeting so you can 301 redirect requests for old individual pages on the old site to the URLs on your new site whose content most closely matches the targeted keywords. You'll likely see 404 errors in the Google WMT for various URLs on the domain. You'll want to 301 redirect these so you don't loase the PR and credit for the inbound links and link text.

    If the site still exists before buying it then use Xenu to crawl it and get a list of all of the URLs and titles in a spreadsheet. It will be useful when redirecting old URLs to your new URLs.

    The age of the domain will reset as soon as Google notices it has changed hands (i.e. it's going to be considered a "new" domain once you seal the deal.)
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    • Profile picture of the author bgmacaw
      Originally Posted by Social-Media-Marketing View Post

      The age of the domain will reset as soon as Google notices it has changed hands (i.e. it's going to be considered a "new" domain once you seal the deal.)
      Google doesn't track this. That's why you can buy a 'new' domain and find out that its still being penalized for misdeeds in a previous life, even though the domain has been deleted and returned to the pool of available domain names.
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    • Profile picture of the author Tom Goodwin
      Originally Posted by Social-Media-Marketing View Post


      If the site still exists before buying it then use Xenu to crawl it and get a list of all of the URLs and titles in a spreadsheet. It will be useful when redirecting old URLs to your new URLs.
      If it was me, I would just run the site though SEO Spyglass and see what inner links (if any) the current backlinks point to. I wouldn't bother to worry about replicating inner URLs if there aren't any pre-existing backlinks to those pages.

      Tom
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  • Profile picture of the author chollas
    I'll take a high PR any day over age.
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  • Profile picture of the author limochicago
    Originally Posted by agc View Post

    I'm looking to buy some domain names to jump start a couple new sites I'm working on...

    In your opinion, with the understanding that any content will be stripped / replaced, which is better to buy, a high pr domain, or an aged domain?

    And why? :-)

    Thanks everyone. I really have no opinion of my own to share here, as I've never bought either before.

    The age of the domain in only one of the factors how Google grade your PR so just go with the high PR domain since it already have a high PR.
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  • Profile picture of the author Tom Goodwin
    Originally Posted by agc View Post

    I'm looking to buy some domain names to jump start a couple new sites I'm working on...

    .
    I'm a bit confused (the term "jump start" in particular) as to whether you plan to use this domain:

    (1) in its own right to brand yourself and the site; or

    (2) to provide linking power for your new sites.


    Almost everyone on here is assuming its #1, but I'm not sure. Either way, I would go for PR (although I, would pick a PR3 with a more diverse backlink portfolio whereby the links will likely last, versus a PR4 where you will be in trouble if 1 or 2 links drop off).

    If it is #2, then PR is even more of a factor and age is basically irrelevant. I am personally doing a lot of this so i'm busy snapping up PR domains without caring about specific keywords (or niches) and what not.

    Tom
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  • Profile picture of the author agc
    these are no content domains... whatever content was used to get the pr is long gone.

    so you are saying i should use a SEO product to scout out the links and replace those inner pages with some kind of content to hold the pr.

    makes sense.
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    • Profile picture of the author Tom Goodwin
      Originally Posted by agc View Post

      these are no content domains... whatever content was used to get the pr is long gone.

      so you are saying i should use a SEO product to scout out the links and replace those inner pages with some kind of content to hold the pr.

      makes sense.

      Yup. I wouldn't let those PR pages go to waste.
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