Which of these strategies is better when trying to rank for a competitive keyword?

4 replies
  • SEO
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Let's say the competitive keyword was dog training.

Is it better to write one keyword optimized article and focus all my backlinking efforts on this one article?

Or should I write multiple articles on dog training and spread out the backlinks amongst all the articles?
#competitive #keyword #rank #strategies
  • Profile picture of the author Conrad Stuart
    In my opinion, getting articles ranked for keywords is a little backwards, because the CTR is usually terrible, and the articles almost always lose ranking value after a year or so, especially in a niche like dog training where 100 other Affs are all writing articles too.

    The best way to rank for a competitive phrase is to build a blog network of KW targeted domains and sites, all targeting 2nd tier phrases, and then linking them all to your one money site, which targets the big KW's. Works like a charm
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    • Profile picture of the author freetraff
      In terms of SEO it is always wiser and safer to diversify the pages to which you build backlinks.

      Though, I had lots of experiences when even the stupid hammering of backlinks into the same home page (no URL diversification at all) was doing great job.
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    • Profile picture of the author thebarksmeow
      Originally Posted by CSH5813 View Post

      In my opinion, getting articles ranked for keywords is a little backwards, because the CTR is usually terrible, and the articles almost always lose ranking value after a year or so, especially in a niche like dog training where 100 other Affs are all writing articles too.

      The best way to rank for a competitive phrase is to build a blog network of KW targeted domains and sites, all targeting 2nd tier phrases, and then linking them all to your one money site, which targets the big KW's. Works like a charm
      I understand what you're saying but the articles I'm referring to is my own site, not an article directory. The dog training keyword was just an example. I found a somewhat competitive keyword, so I'm wondering if I should create multiple content for this one keyword. Or, just create one page for this keyword and build all the backlinks to this page.

      And of course I have other pages on my site focusing on different keywords. So I've been building backlinks to these pages as well.
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      • Profile picture of the author Conrad Stuart
        Oh, I see now. I would build one page of content and build all links to that one page. Focusing is always better when it comes to SEO imo.

        Actually, now that I think of it, build one main page for the keyword, and then also build other pages about the keyword, but have them all link to the one main page that you want to rank. That way you are using a bit of both strategies.

        'Overdo it' is my seo mantra
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