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PPC campaign breaks even at the beginning, now its losing money. Help!

by spartanic
3 replies
  • SEO
    • |
Here's the problem that I'm having. Its been about a month now and I have an adwords campaign that has been breaking even from the beginning but the last two weeks have been pretty bad to the point where I'm starting to lose money. Now it seems like its not making anymore conversions.

What would you do in this situation?
#beginning #breaks #campaign #losing #money #ppc
  • Profile picture of the author sainteve21
    Hi

    I would take a good, long, hard look at your campaigns in minute detail

    adgroups, keyword groups, ad title, ad text, landing page sales copy, purchase process etc etc

    This should help you identify, where in the whole process, something is breaking down

    Without actually looking at your stats that's about all the help I can offer

    Best of luck

    Steve
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  • Profile picture of the author Jack31
    Run a Search Query Performance report. What you're going to get from this reports are search phrases that's triggering your ads in the results pages.

    Once the report is done loading, you can go through the phrases and keywords that are not relevant to your campaigns. This will prevent you from paying for irrelevant ad clicks.

    Send me a pm if you need any help. Good luck man!
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  • Profile picture of the author spartanic
    I have gone through the search query reports for the past several weeks and added as much irrelevant keywords as I can to my negative list so that's not really the problem.

    As of right now I'm direct linking with this campaign. As far as I can see the only other competitor promoting this offer is the vendor themselves. But yes its probably best not to assume nobody else is direct linking with this offer so here's my average stats for this past week:

    - impression share: 30.09%
    - lost IS (rank): 37.30
    - lost IS (budget): 32.61

    I'll probably have to start building a landing for this campaign asap.
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