It's scary but hang in there...
- SEO |
I'm working on a site right now to rank for a single word and a two word phrase. The single word is incredibly competitive and well known.
Slowly but surely we have moved from position 91 to position 17 for the single and from position 119 to position 9 for the two word phrase.
The site has no more than 10 pages, one of the pages is very content rich, maybe 25,000 words in total.
Over the last two months we have added around 1,800 back links.
These have been from a large variety of sources which include:
2.0
Our own blogs (about 50 or so) - we use these for guaranteed never removed links.
Normal WH RSS stratagies.
Profile BL's
Lots of content based from selective article databases, unique content.
Blog posts
Manual forum posts.
Anyway to the meat of this..
5 days ago we wanted to increase the relevance of the site because we felt we were simply at the limit of how much further we could go.
So we built an additional silo structure into the site, and linked from the home page to the catagories we had built.
Each catagory then had about 5 keyword rich unique articles placed in it that were specific to the two word keyphrase .
Two days later I open up Market Sam to see if we had inched forward another few positions..
ARGHHHHH--- its' red everywhere, positions 500+
Ultra panic, go and double check everything, fidget for half a day, go and check some a-hole competitor hasn't played nasty on us, nothing, everything looks good.
So the temptation was to go and fiddle, but having been there before, we sat tight.
This morning - voila...
Back up and better than ever.
The two word phrase that we added the relevence content for in the silo structure is now position 9 - first time we hit front page for it.
The single word is slightly worse off at position at 21, but I'm confident that will pop back.
I'm currently putting together content for that single word which will also go into a silo structured catagory linked from the home page of the site to increase the relevence.
Don't know what the morale of this story is other than this.
If we had gone and removed content or changed xyz , and the results had popped back we would have had an entirely screwed viewpoint of why the issue occurred.
In short, hang in there and give the SERPS a chance to settle, the dance isn't a myth.
Changing numerous paramaters in panic, only serves to muddy the water, let things lie for at least a week before you consider your options.
Waffle over...
Greg Cryns
Expert WordPress design and promotion
My Marketing Blog
Scentsy flameless candles
Thanks
Zaheer