Well, it's wise in my opinion to use PPC as well as SEO. But you cannot build permanent links with PPC. It's permanent as long as you keep paying.

in my honest opinion, using PPC for back links would be expensive, and temporary, just as Lucid stated.

You would be better off finding someone to do your back links in the WSO forum of this site, Warrior Special Offers Forum There is lots of offers available there, and you can read the feedback from users below the offers in the thread.

If you need full SEO services, you may find them in the same section, or a lot of them are offered in the Warriors For Hire section, Warriors For Hire Again, you can see the feedback from buyers in the thread below the offer.

You will get a better price from these folks, and you will usually be treated better, because you are a fellow Warrior.

PPC gives instant results but costs a lot of mullah, it can make or break you.

SEO takes a lot longer (depends on competition), also costs a lot and there's no guarantee that you'll rank so..

It really comes down to your niche and business model.

PPC ads generally don't give / count as links for 3 reasons:

1) They're probably nofollow

2) Google and the other search engines dont count links from their SERPs as backlinks anyway as far as I can see

3) The links aren't direct. In order for the PPC company to be able to track the number of clicks the user has to be routed through their system before they're transferred to your site, so even if they were going to count as a backlink they'd be giving it to themselves and not to your site.