Are Press Releases just Mainly for backlinks?

by 5 replies
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Is there much traffic for press release from visitors reading the press release and clicking the link? or it is mainly for backlinking?
#search engine optimization #backlinks #press #releases
  • Both.

    You can get some HUGE traffic from a good press release.

    What tends to happen is smaller blogs and sites pick up on the story and re-publish it, so there's more bang for your buck right there.

    In a lot of cases, if it's picked up by even a small local news agency, it will spread through their internal networks and appear all over the place on small news sites.

    The press release has got to be newsworthy first and foremost.
    • [1] reply
    • Depends on what you're selling.

      If you've got ebooks and stuff like that, you're selling the
      same stuff everybody else has got, and your PR will get feeble
      human interest... but you never know and the backlinks
      are good.

      If you've got something to offer which is more exclusive than
      ebooks, mlm, etc., then press releases can get you substantial
      human traffic.
      • [1] reply
  • I have had hit or miss with Press Release's I dont find them huge on traffic, but still testing. I am having an outsource person run about 45 free ones night now, see how that goes.

    Cheers,
    Mukul
  • Press releases also give you the chance to score some reading space on mainstream print publications with huge readerships. Most print publications survey PR wires for relevant news items that can fill up their pages.
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