Process to set up negative keywords?

by 5 replies
7
Warriors...

Can someone give me a simple process to construct my negative keyword group?

As always, thanks for any and all enlightenment...
#search engine optimization #keywords #negative #process #set
  • There are negative keywords in campaign level and adgroup level.
    Go to add keywords section, add the bottom the page (look below "Total - all keywords") and you will see "Negative Keywords" with + icon on the left. Click on it and add your negative KWs.
    That is it!
    • [ 1 ] Thanks
  • There are negative keywords in campaign level and adgroup level.
    Go to add keywords section, add the bottom the page (look below "Total - all keywords") and you will see "Negative Keywords" with + icon on the left. Click on it and add your negative KWs.
    That is it!
    • [1] reply
    • Hi tehering,

      Since your question was very open ended I will answer in two ways.
      1. I create a list of common and obvious campaign level negative keywords and add them via Google AdWords Editor. I use keyword tools like AdWords Keyword Tool, Keyword Discovery and WordTracker to find as many as possible.
      2. Next I monitor my phrase match keywords for any phrases that include unwanted terms and add those to ad group or campaign level whichever is more appropriate.

      I save a text file list of all campaign keywords including all the campaign level negative keywords. These files are helpful to review when setting up new campaigns.
      • [ 1 ] Thanks
  • joining dburk on the process + I'm playing with phrases and matches and spelling, e.g. for desktop PC campaigns you can have laptop, lap top, laptops, macbook, mackbook etc. options as negatives.

    I use synonymizers to find out what I can add to my lists as well.
  • Why not try a negative keyword tool? Take a look at the free paper offered in my signature. It has lots of information about negative keywords and how to find them.
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